Head of Brand
Confidential, New York, NY, United States
Head of Brand
About the Company
Well-regarded organization in the consumer health & wellness industry
Industry Health, Wellness and Fitness
Type Privately Held
About the Role
The Company is seeking a Head of Brand to elevate its presence in the consumer health and wellness space. This is a pivotal role that goes beyond traditional brand management; the successful candidate will be responsible for creating and refining work that is not only of the highest quality but also culturally relevant. The Head of Brand will lead a small, elite team, focusing on creative, social, influencer, and content marketing, and will be hands-on in all aspects of the role, from concept to execution. The ideal candidate is mid-career, with a proven track record of building and shipping successful campaigns, and is known for their craft, taste, and boldness in driving brand work.
Key responsibilities for the Head of Brand include building and leading a high-performing team, owning end-to-end campaigns, and developing a content engine that drives both conversation and revenue. The role requires a leader who is not only strategic but also deeply involved in the creative process, and who can use AI as a tool to enhance the brand's output. The Head of Brand will be expected to define and measure the brand's success, and to work closely with PR, influencers, and media to amplify the brand's presence. This is a hands-on position that demands a clear, bold vision and the ability to turn that vision into reality, with a focus on quality, intentionality, and a commitment to making the brand known and loved.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Well-regarded organization in the consumer health & wellness industry
Industry Health, Wellness and Fitness
Type Privately Held
About the Role
The Company is seeking a Head of Brand to elevate its presence in the consumer health and wellness space. This is a pivotal role that goes beyond traditional brand management; the successful candidate will be responsible for creating and refining work that is not only of the highest quality but also culturally relevant. The Head of Brand will lead a small, elite team, focusing on creative, social, influencer, and content marketing, and will be hands-on in all aspects of the role, from concept to execution. The ideal candidate is mid-career, with a proven track record of building and shipping successful campaigns, and is known for their craft, taste, and boldness in driving brand work.
Key responsibilities for the Head of Brand include building and leading a high-performing team, owning end-to-end campaigns, and developing a content engine that drives both conversation and revenue. The role requires a leader who is not only strategic but also deeply involved in the creative process, and who can use AI as a tool to enhance the brand's output. The Head of Brand will be expected to define and measure the brand's success, and to work closely with PR, influencers, and media to amplify the brand's presence. This is a hands-on position that demands a clear, bold vision and the ability to turn that vision into reality, with a focus on quality, intentionality, and a commitment to making the brand known and loved.
Travel Percent Less than 10%
Functions
Marketing