B2B Digital Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located inEnglewood Cliffs, NJ.

B2B Digital Marketing Manager

Top Skills:

1. Website management
2. CRM
3. Email & writing

Summary:

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Optimize and execute content for websites (e.g., homepage, product detail pages, marketing landing pages).
• Execute the build of the fold-enhanced content on PDPs, landing pages, etc.
• Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
• Execute updates and refreshes on existing content to keep it relevant and accurate.
• Ensure the site is optimized for traditional SEO and GEO.
• Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting, and analytics.
• Report on web and email analytics.
• Assist with various Adhoc CRM, Operations, Lead Qualification, and Analytics efforts outside of our daily duties as they arise.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sales and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Requirements:

• Minimum of 4-6 years related experience with a Bachelor's Degree or Master's Degree and experience in website development, digital marketing, SEO, and email marketing.
• Advanced experience with Microsoft Excel, PowerPoint & data analysis.
• Ability to effectively communicate with both internal & external stakeholders.
• Excellent analytical skills, including proficiency in using web and data analytics tools (Google Analytics, Tableau), Excel pivot tables, and basic functions for maintaining and creating reports.
• Comfortable navigating a complex organization and building cross-functional relationships.
• Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.

Preferred Skills:

• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills
• Strong ability to work independently and manage one's time.
• Strong mentoring skills are necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategies.
• Strong knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.