B2B Digital Marketing Manager
EPITEC, Englewood Cliffs, NJ, United States
Job Title: B2B Digital Marketing Manager
Location: Onsite in Englewood Cliffs, New Jersey
Job Type: W2 Contract - 6 months
Expected hours per week: 40 hours per week
Pay: $50-$57
Responsibilities Include
Location: Onsite in Englewood Cliffs, New Jersey
Job Type: W2 Contract - 6 months
Expected hours per week: 40 hours per week
Pay: $50-$57
Responsibilities Include
- Optimize and execute content for our client's website (e.g., homepage, product detail pages, marketing landing pages)
- Execute the build of below the fold enhanced content on PDPs, landing pages etc.
- Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
- Execute updates and refreshes on existing content to keep it relevant and accurate
- Ensure site is optimized for traditional SEO and GEO
- Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics
- Report on web and email analytics
- Assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
- Minimum of 4-6 years related experience with Bachelor’s Degree or Master Degree and experience in website development, digital marketing, SEO and email marketing
- Advanced experience with Microsoft Excel, PowerPoint & data analysis
- Ability to effectively communicate to both internal & external stakeholders
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
- Comfortable navigating a complex organization and building cross-functional relationships
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling