
Senior Paid Media Manager
Rayneta, Los Angeles, CA, United States
About Rayneta
Rayneta is a paid media agency working with high-growth technology and consumer brands. We move quickly, are accountable to outcomes, and operate with a test-and-learn mindset. We integrate directly with client teams and focus on performing with excellence.
The Role
As a Sr. Paid Media Manager, you will fully own the paid media strategy, client relationship, and day-to-day execution for a portfolio of accounts. You’ll be the person clients trust to drive results, communicate clearly with senior stakeholders, and continuously improve performance through rigorous experimentation.
Clients & Budgets
We work with:
Technology: AI startups, B2B SaaS and consumer technology companies such as Cisco, PolyAI, and Manus (Meta)
eCommerce: Fashion, skincare, entertainment and celebrity-led consumer brands
Our average client budget is $100k/month and ranges up to $600k/month.
Requirements
Channels You’ll Work In
Google Ads, Meta Ads
Bonus exposure (varies by client):
LinkedIn Ads, Reddit, TikTok, YouTube, Microsoft Ads
Programmatic, CTV, OOH, podcast advertising
What You’ll Do
Own client relationships: lead communication, manage expectations, and operate as a trusted performance partner to client stakeholders
Develop and execute strategy across paid search paid social (and broader channel mixes where relevant)
Launch, manage, and optimize campaigns across core platforms with strong hygiene and process
Build testing roadmaps: design experiments, interpret results, and scale what works
Performance reporting & insights: translate data into clear narratives, recommendations, and next steps
Creative recommendations: partner with clients (and creative resources when applicable) to improve creative strategy, messaging, and iteration velocity
Collaborate directly with agency and client teams (marketing, growth, analytics, creative) to align media with business goals and performance realities
What Success Looks Like
Clients stay and grow with Rayneta because we deliver excellent service performance
You drive positive outcomes tied to customer acquisition, ROAS, efficient CAC, and/or MQL/SQL pipeline impact
You operate with high ownership: fully own performance and success, are proactive, resolve issues, and opportunities aren’t missed
You implement a system of experimentation that improves results over time
Must-Haves
4 years in paid media, ideally in a fast-paced agency or startup environment
Experience managing $100k /month budgets for technology startups and/or eCommerce brands
Strong command of paid social paid search strategy
Hands‑on expertise in core platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
Analytical and data‑driven: you uncover insights from data to inform decisions
Solid understanding of attribution and measurement
Excellent client communication skills, comfortable working with senior stakeholders
High accountability: you own performance end‑to‑end
Nice-to-Haves
Experience with programmatic/CTV/OOH/podcast ad buying
Strong creative testing and performance creative instincts
Conversion tracking and analytics depth (e.g., GA4/GTM concepts, offline conversion flows)
Proficient with various reporting/attribution/measurement tools
Prior mentorship or leadership experience
Deal-breakers (What Won’t Work Here)
Weak or inconsistent client communication
Needs heavy direction to operate day‑to‑day
Avoids accountability or blames external factors without taking action
Unwilling to learn, stretch, or challenge themselves
Work Setup
Remote/hybrid, operating on Los Angeles time
Benefits
Base salary: $90,000-$110,000
Bonus incentive
401(k) with company match
Full medical, dental, vision benefits
Paid Time Off (Vacation, Sick, Holidays)
Home Office Stipend
Hybrid/remote work flexibility with laptop provided
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