Sr Mgr, Institutional Customer Communications & Marketing - Tampa FL
VetJobs, Tampa, FL, United States
Overview
The Senior Manager, Institutional Customer Communications & Marketing is responsible for leading the development and execution of customer communications and marketing materials to maximize revenue, support customer reputation, drive new initiatives for US Hospital and Biosimilar products, and advance internal communications and culture for U.S. Commercial within Global Hospital & Biosimilars organization. Responsibilities
Lead development of communications plans and written customer communications on supply/availability, product opportunities, market actions, contract opportunities and more for sterile injectable, surgical, and biosimilars portfolios. Draft customer letters/emails, field force talking points, Q&As, and stakeholder messaging based on input from cross-functional teams including Portfolio, Sales, Account Management, Pfizer Global Supply, Customer Service, Customer Marketing and Communications, Medical/Regulatory/Legal, Corporate Affairs and more. Develop messaging to support responses to media and stakeholder inquiries and other issues management needs, partnering with Corporate Affairs colleagues. Draft US Hospital and Sales Force internal communications content including newsletters, internal emails and presentations to support business communication needs. Track and measure communications and marketing metrics. Assist in the development of slide content and leadership talking points for internal meetings including Sales forums, all-colleague meetings, and annual Plan of Action meetings. Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio. Marketing: Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio. Qualifications
Bachelors degree with at least 6 years of experience; OR a masters degree with at least 5 years; OR a PhD with 1+ years of experience. Experience in B2B, customer/commercial and/or corporate communications. Excellent written and oral communications skills. Additional experience in Internal Communications and/or Marketing preferred. Proven track record of delivering effective, creative communications to advance business goals. Strong writing, editing, and project management experience; able to manage multiple projects and meet deadlines. Understanding of how communications strategy connects to business strategy; ability to work with senior executives and cross-functional teams. Stakeholder management, negotiation, and collaboration skills. Overall communications skills across strategy, planning, messaging, multimedia oversight, and measurement. Knowledge of healthcare/biopharmaceutical industries; preferred knowledge of hospital generics/sterile injectables. Able to work to tight deadlines, independently; proactive self-starter with entrepreneurial mindset. Other
Travel ~15%; Hybrid work location. Salary range and benefits information is provided by the employer and may vary by location.
#J-18808-Ljbffr
The Senior Manager, Institutional Customer Communications & Marketing is responsible for leading the development and execution of customer communications and marketing materials to maximize revenue, support customer reputation, drive new initiatives for US Hospital and Biosimilar products, and advance internal communications and culture for U.S. Commercial within Global Hospital & Biosimilars organization. Responsibilities
Lead development of communications plans and written customer communications on supply/availability, product opportunities, market actions, contract opportunities and more for sterile injectable, surgical, and biosimilars portfolios. Draft customer letters/emails, field force talking points, Q&As, and stakeholder messaging based on input from cross-functional teams including Portfolio, Sales, Account Management, Pfizer Global Supply, Customer Service, Customer Marketing and Communications, Medical/Regulatory/Legal, Corporate Affairs and more. Develop messaging to support responses to media and stakeholder inquiries and other issues management needs, partnering with Corporate Affairs colleagues. Draft US Hospital and Sales Force internal communications content including newsletters, internal emails and presentations to support business communication needs. Track and measure communications and marketing metrics. Assist in the development of slide content and leadership talking points for internal meetings including Sales forums, all-colleague meetings, and annual Plan of Action meetings. Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio. Marketing: Assist in messaging support for market sustainability, pricing-related communications, and thought leadership to support the portfolio. Qualifications
Bachelors degree with at least 6 years of experience; OR a masters degree with at least 5 years; OR a PhD with 1+ years of experience. Experience in B2B, customer/commercial and/or corporate communications. Excellent written and oral communications skills. Additional experience in Internal Communications and/or Marketing preferred. Proven track record of delivering effective, creative communications to advance business goals. Strong writing, editing, and project management experience; able to manage multiple projects and meet deadlines. Understanding of how communications strategy connects to business strategy; ability to work with senior executives and cross-functional teams. Stakeholder management, negotiation, and collaboration skills. Overall communications skills across strategy, planning, messaging, multimedia oversight, and measurement. Knowledge of healthcare/biopharmaceutical industries; preferred knowledge of hospital generics/sterile injectables. Able to work to tight deadlines, independently; proactive self-starter with entrepreneurial mindset. Other
Travel ~15%; Hybrid work location. Salary range and benefits information is provided by the employer and may vary by location.
#J-18808-Ljbffr