Senior Vice President of Sales
American House Senior Living, Southfield, MI, United States
American House Senior Living is seeking a Senior Vice President of Sales to lead revenue growth, pricing discipline, and sales execution across 70+ Independent Living, Assisted Living, and Memory Care communities nationwide.
Why This Role Matters
Own enterprise-wide revenue and census performance
Build and sustain a best‑in‑class sales culture
Scale sales systems, CRM, analytics, and forecasting discipline
Translate market data and performance insights into clear growth strategies
Serve as a trusted partner to Executive Leadership and Capital Partners
This is not a desk job. Expect to spend 50–70% of your time in the field , coaching teams, reinforcing standards, and driving execution where it matters most.
What You’ll Lead & Own
Drive consistent, disciplined sales execution across the full portfolio
Exceed occupancy, revenue, and pricing targets aligned with corporate and investor expectations
Establish and enforce pricing strategy, rate integrity, and yield optimization
Partner with Marketing to co‑own lead volume, lead quality, and demand strategy
Lead sales strategy for lease‑ups, pre‑openings, turnarounds, and stabilized assets
Own enterprise sales systems, reporting, and analytics
Lead CRM adoption and optimization (WelcomeHome experience strongly preferred)
Establish forecasting, pipeline, and KPI standards with confidence at scale
Deliver clear, actionable forecasts and dashboards to Executive Leadership and Asset Management
Evaluate and deploy emerging sales technology, analytics, and AI‑enabled tools
Attract, develop, and retain top‑tier regional and community sales leaders
Create a culture of accountability, coaching, and continuous improvement
Lead enterprise sales playbooks, onboarding, and structured training cadence
Serve as final interviewer for senior sales and community‑level sales talent
Build a durable leadership bench and succession pipeline
Prospect, Resident & Family Experience
Ensure a consistent, high‑quality prospect journey from first contact through move‑in
Partner with Operations on seamless handoffs and retention
Strengthen referral generation through experience continuity and trust
Financial & Strategic Partnership
Partner with FP&A, Operations, and Asset Management on P&L and performance reviews
Lead pricing, repositioning, and revenue optimization initiatives
Contribute to acquisitions, underwriting, and portfolio growth strategies
Present enterprise performance and growth narratives to executive and capital partners
Who You Are
A strategic, data‑driven sales executive with strong financial acumen
Equally comfortable setting enterprise strategy and coaching in the field
Experienced scaling multi‑site, multi‑region sales organizations
A confident executive presence and persuasive communicator
A collaborative leader who thrives in complex, fast‑moving environments
Passionate about building teams, systems, and cultures that perform
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred
12+ years progressive sales leadership experience
7+ years in senior housing, healthcare, hospitality, or service‑based industries
Proven success driving occupancy, revenue growth, and pricing discipline
Experience with lease‑ups, turnarounds, acquisitions, and portfolio growth
Deep experience with CRM implementation and sales technology
Willingness to travel 50–70% across the portfolio
J-18808-Ljbffr
Why This Role Matters
Own enterprise-wide revenue and census performance
Build and sustain a best‑in‑class sales culture
Scale sales systems, CRM, analytics, and forecasting discipline
Translate market data and performance insights into clear growth strategies
Serve as a trusted partner to Executive Leadership and Capital Partners
This is not a desk job. Expect to spend 50–70% of your time in the field , coaching teams, reinforcing standards, and driving execution where it matters most.
What You’ll Lead & Own
Drive consistent, disciplined sales execution across the full portfolio
Exceed occupancy, revenue, and pricing targets aligned with corporate and investor expectations
Establish and enforce pricing strategy, rate integrity, and yield optimization
Partner with Marketing to co‑own lead volume, lead quality, and demand strategy
Lead sales strategy for lease‑ups, pre‑openings, turnarounds, and stabilized assets
Own enterprise sales systems, reporting, and analytics
Lead CRM adoption and optimization (WelcomeHome experience strongly preferred)
Establish forecasting, pipeline, and KPI standards with confidence at scale
Deliver clear, actionable forecasts and dashboards to Executive Leadership and Asset Management
Evaluate and deploy emerging sales technology, analytics, and AI‑enabled tools
Attract, develop, and retain top‑tier regional and community sales leaders
Create a culture of accountability, coaching, and continuous improvement
Lead enterprise sales playbooks, onboarding, and structured training cadence
Serve as final interviewer for senior sales and community‑level sales talent
Build a durable leadership bench and succession pipeline
Prospect, Resident & Family Experience
Ensure a consistent, high‑quality prospect journey from first contact through move‑in
Partner with Operations on seamless handoffs and retention
Strengthen referral generation through experience continuity and trust
Financial & Strategic Partnership
Partner with FP&A, Operations, and Asset Management on P&L and performance reviews
Lead pricing, repositioning, and revenue optimization initiatives
Contribute to acquisitions, underwriting, and portfolio growth strategies
Present enterprise performance and growth narratives to executive and capital partners
Who You Are
A strategic, data‑driven sales executive with strong financial acumen
Equally comfortable setting enterprise strategy and coaching in the field
Experienced scaling multi‑site, multi‑region sales organizations
A confident executive presence and persuasive communicator
A collaborative leader who thrives in complex, fast‑moving environments
Passionate about building teams, systems, and cultures that perform
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred
12+ years progressive sales leadership experience
7+ years in senior housing, healthcare, hospitality, or service‑based industries
Proven success driving occupancy, revenue growth, and pricing discipline
Experience with lease‑ups, turnarounds, acquisitions, and portfolio growth
Deep experience with CRM implementation and sales technology
Willingness to travel 50–70% across the portfolio
J-18808-Ljbffr