Product Marketing Manager
Calebhammer, Austin, TX, United States
Hammer Media LLC Product Marketing Manager Austin, TX·Full time Apply for Product Marketing Manager
We are looking for a Product Marketing Manager who will architect the "Product-to-User" relationship. You own the narrative that turns a viewer into a customer.
About Hammer Media LLC Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit. In just three years, we’ve built one of the internet’s fastest-growing brands, amassing over 3 million subscribers and 3 billion views! Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future. Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
Description About the Role
We are building a world-class fintech app and a world-class media powerhouse. We need a specialist to bridge the gap and convert our high‑reach content into revenue‑generating products. You will own the go-to‑market strategy and sales performance for our
Personal Finance Courses
(virtual products) and the
Dollarwise App
(app products). Your goal is to make our products look, feel, and function like the billion‑dollar assets they are.
As the
Product Marketing Manager , you are the architect of the "Product-to-User" relationship. You own the narrative that turns a viewer into a customer.
Virtual Product Sales : You own the sales funnels and messaging for our suite of personal finance courses.
App Product Growth : You own the trial‑to‑paid conversion rates and feature‑adoption strategies for the Dollarwise app.
Market Positioning : You define how our products solve specific financial problems better than anyone else in the market.
Review Strategy : You partner with Product and Customer Service to analyze app reviews and user feedback to identify new product‑marketing opportunities and feature requests.
What You’ll Do:
Go‑To‑Market Execution:
Develop and execute launch plans for new course modules, personal finance products and app features.
Conversion Optimization:
Partner with the Growth Marketing Manager to draw blueprints for funnels that maximize Product Revenue.
Creative Collaboration:
Work within the Creative Suite—briefing the Creative Strategist on product hooks and the Designer on UI/UX needs for the app.
Voice Alignment:
Ensure all product messaging is vetted by the Creative Director (Senior Copywriter) to meet our brand standards.
Feedback Loop:
Analyze performance data with Marketing Ops to iterate on messaging that drives higher enrollment and subscription volume.
Product Strategy:
Lead competitive research and market analysis to inform and shape our strategy for developing new financial products.
Cross Team Collaboration:
Work with our creative teams to develop a full understanding of the YouTube and social media landscape. Product strategy and decisions should be made with the creator economy in mind.
Who You Are:
Proven Track Record:
Experience in Product Marketing for SaaS/App environments and digital/virtual products (courses/info-products).
Sales Mindset:
You are obsessed with conversion metrics and understanding the psychology of the "buy".
Startup DNA:
You are highly adaptable and thrive in an environment where we brainstorm, document, and ship at high velocity.
Tech Literacy:
Experience with GoHighLevel or similar CRM/Automation platforms is a major plus.
In‑Office Presence:
Ability to work from our East Austin office 5 days a week.
"Creator Brained":
Be fully in tune with the creator landscape and what works and doesn’t work.
Why You'll Love It:
Strategic Impact : You are a key contributor to our $1B+ North Star—directly responsible for the revenue that fuels the mission.
Unicorn Vision : You get to help build a product that functions and feels like a billion-dollar brand from day one.
Leadership : You report to a VP of Marketing who mentors your growth while giving you total authority over your product systems.
Why Join Us? (The Perks): We are an in‑office team in
East Austin
because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.
Relocation Assistance:
Not in Austin? No problem. We provide a relocation package to help the right candidate join us here.
Awesome Office & Team:
Work from our East Austin office with a stocked snack bar, catered lunches, and a team that actually likes spending time together.
Unlimited PTO:
We trust you to manage your time and your results.
Health & Wealth:
Comprehensive health benefits and a 401(k) with a company match.
Lunch & Events:
Daily lunch stipend and quarterly team‑building activities (we go big on our events).
#J-18808-Ljbffr
About Hammer Media LLC Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit. In just three years, we’ve built one of the internet’s fastest-growing brands, amassing over 3 million subscribers and 3 billion views! Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future. Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
Description About the Role
We are building a world-class fintech app and a world-class media powerhouse. We need a specialist to bridge the gap and convert our high‑reach content into revenue‑generating products. You will own the go-to‑market strategy and sales performance for our
Personal Finance Courses
(virtual products) and the
Dollarwise App
(app products). Your goal is to make our products look, feel, and function like the billion‑dollar assets they are.
As the
Product Marketing Manager , you are the architect of the "Product-to-User" relationship. You own the narrative that turns a viewer into a customer.
Virtual Product Sales : You own the sales funnels and messaging for our suite of personal finance courses.
App Product Growth : You own the trial‑to‑paid conversion rates and feature‑adoption strategies for the Dollarwise app.
Market Positioning : You define how our products solve specific financial problems better than anyone else in the market.
Review Strategy : You partner with Product and Customer Service to analyze app reviews and user feedback to identify new product‑marketing opportunities and feature requests.
What You’ll Do:
Go‑To‑Market Execution:
Develop and execute launch plans for new course modules, personal finance products and app features.
Conversion Optimization:
Partner with the Growth Marketing Manager to draw blueprints for funnels that maximize Product Revenue.
Creative Collaboration:
Work within the Creative Suite—briefing the Creative Strategist on product hooks and the Designer on UI/UX needs for the app.
Voice Alignment:
Ensure all product messaging is vetted by the Creative Director (Senior Copywriter) to meet our brand standards.
Feedback Loop:
Analyze performance data with Marketing Ops to iterate on messaging that drives higher enrollment and subscription volume.
Product Strategy:
Lead competitive research and market analysis to inform and shape our strategy for developing new financial products.
Cross Team Collaboration:
Work with our creative teams to develop a full understanding of the YouTube and social media landscape. Product strategy and decisions should be made with the creator economy in mind.
Who You Are:
Proven Track Record:
Experience in Product Marketing for SaaS/App environments and digital/virtual products (courses/info-products).
Sales Mindset:
You are obsessed with conversion metrics and understanding the psychology of the "buy".
Startup DNA:
You are highly adaptable and thrive in an environment where we brainstorm, document, and ship at high velocity.
Tech Literacy:
Experience with GoHighLevel or similar CRM/Automation platforms is a major plus.
In‑Office Presence:
Ability to work from our East Austin office 5 days a week.
"Creator Brained":
Be fully in tune with the creator landscape and what works and doesn’t work.
Why You'll Love It:
Strategic Impact : You are a key contributor to our $1B+ North Star—directly responsible for the revenue that fuels the mission.
Unicorn Vision : You get to help build a product that functions and feels like a billion-dollar brand from day one.
Leadership : You report to a VP of Marketing who mentors your growth while giving you total authority over your product systems.
Why Join Us? (The Perks): We are an in‑office team in
East Austin
because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.
Relocation Assistance:
Not in Austin? No problem. We provide a relocation package to help the right candidate join us here.
Awesome Office & Team:
Work from our East Austin office with a stocked snack bar, catered lunches, and a team that actually likes spending time together.
Unlimited PTO:
We trust you to manage your time and your results.
Health & Wealth:
Comprehensive health benefits and a 401(k) with a company match.
Lunch & Events:
Daily lunch stipend and quarterly team‑building activities (we go big on our events).
#J-18808-Ljbffr