Paid Media Specialist
World Emblem™, Florida, NY, United States
We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.
Job Summary You’ll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands. This is hands‑on work — you’ll be in the accounts daily, optimizing campaigns, testing creative, and driving measurable revenue growth. You’ll report to the Director of Ecommerce and Digital Marketing.
Essential Duties and Responsibilities
Identify new channels and growth opportunities
Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads
Manage six‑figure monthly ad spend across multiple brands and platforms
Own performance metrics: ROAS, CAC, contribution margin, incrementality
Develop and test audience strategies, creative concepts, and landing page variations
Build and maintain reporting dashboards; deliver actionable insights to leadership
Collaborate with creative team on ad assets, messaging, and promotional campaigns
Stay current on platform changes, betas, and best practices
Identify new channels and growth opportunities
Qualifications
3-5 years managing paid media for ecommerce or DTC brands
Proven track record scaling campaigns profitably on Meta and Google
Experience with TikTok Ads a plus; eager to learn new platforms
Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools
Understanding of attribution challenges and how to navigate them
Creative eye — you know what makes an ad stop the scroll
Self‑starter mentality; you don’t wait to be told to optimize
Clear communicator who can translate data into decisions
Skills
Incrementality testing
Creative strategy & testing frameworks
Work Environment
Fast‑paced, results‑driven — We’re building a digital marketing operation from the ground up. You’ll move quickly, test often, and own outcomes.
Autonomy with accountability — No micromanagement. You’ll have the freedom to run campaigns your way, with clear expectations on performance.
Collaborative team — Work directly with leadership, creative, and ecommerce teams. Ideas get heard; good ones get implemented.
Multi‑brand exposure — Manage campaigns across three distinct brands with different audiences, products, and strategies. No two days are the same.
Real budget, real impact — Six‑figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.
Remote‑friendly flexibility — Remote or hybrid from our Miami headquarters. We care about output, not office hours.
Learning culture — Platforms change constantly. We invest in staying current and encourage experimentation.
Physical Demands
Prolonged periods sitting at a desk and working on a computer
Must be able to operate standard office equipment (computer, keyboard, mouse, phone)
Ability to view and read information on a computer screen for extended periods.
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug‑free workplace. All applicants will undergo a criminal background check, pre‑placement drug screen, and are in compliance with E‑Verify.
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Job Summary You’ll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands. This is hands‑on work — you’ll be in the accounts daily, optimizing campaigns, testing creative, and driving measurable revenue growth. You’ll report to the Director of Ecommerce and Digital Marketing.
Essential Duties and Responsibilities
Identify new channels and growth opportunities
Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads
Manage six‑figure monthly ad spend across multiple brands and platforms
Own performance metrics: ROAS, CAC, contribution margin, incrementality
Develop and test audience strategies, creative concepts, and landing page variations
Build and maintain reporting dashboards; deliver actionable insights to leadership
Collaborate with creative team on ad assets, messaging, and promotional campaigns
Stay current on platform changes, betas, and best practices
Identify new channels and growth opportunities
Qualifications
3-5 years managing paid media for ecommerce or DTC brands
Proven track record scaling campaigns profitably on Meta and Google
Experience with TikTok Ads a plus; eager to learn new platforms
Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools
Understanding of attribution challenges and how to navigate them
Creative eye — you know what makes an ad stop the scroll
Self‑starter mentality; you don’t wait to be told to optimize
Clear communicator who can translate data into decisions
Skills
Incrementality testing
Creative strategy & testing frameworks
Work Environment
Fast‑paced, results‑driven — We’re building a digital marketing operation from the ground up. You’ll move quickly, test often, and own outcomes.
Autonomy with accountability — No micromanagement. You’ll have the freedom to run campaigns your way, with clear expectations on performance.
Collaborative team — Work directly with leadership, creative, and ecommerce teams. Ideas get heard; good ones get implemented.
Multi‑brand exposure — Manage campaigns across three distinct brands with different audiences, products, and strategies. No two days are the same.
Real budget, real impact — Six‑figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.
Remote‑friendly flexibility — Remote or hybrid from our Miami headquarters. We care about output, not office hours.
Learning culture — Platforms change constantly. We invest in staying current and encourage experimentation.
Physical Demands
Prolonged periods sitting at a desk and working on a computer
Must be able to operate standard office equipment (computer, keyboard, mouse, phone)
Ability to view and read information on a computer screen for extended periods.
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug‑free workplace. All applicants will undergo a criminal background check, pre‑placement drug screen, and are in compliance with E‑Verify.
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