Digital and Web Content Strategist - Communications Specialist 3
MNsure, Saint Paul, MN, United States
Digital and Web Content Strategist
Agency: MNsure
Job Class: Communications Specialist 3
Job ID: 93412
Location: St. Paul
Telework Eligible: Yes
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 04/08/2026
Closing Date: 04/14/2026
Hiring Agency/Seniority Unit: MNsure / MNsure - MAPE
Division/Unit: MNsure / MNsure Communications
Work Shift: Day Shift
Work Hours: 8:00am - 4:30pm
Days of Work: Monday - Friday
Travel Required: No
Salary Range: $32.40 - $47.76 / hourly; $67,651 - $99,722 / annually
Classified Status: Classified
Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
FLSA Status: Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities: Yes
Wage Eligibility: MNsure unable to provide sponsorship for work visas. Applicants must be eligible to work in the U.S. at the start of employment. MNsure does not participate in E-Verify.
Telework policy: Employees living within 50 miles of the office are required to work in the office at least 50% of the time each month. Employees living more than 50 miles away who receive supervisory approval and satisfy performance requirements may telework up to 100% of the time.
Responsibilities
Provide agency-wide, technology-based leadership for managing the agency’s external websites.
Develop, maintain and champion standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including real-time content strategies.
Write, edit, and publish content for MNsure’s external websites.
Use Google Analytics, SiteImprove, or other tools to monitor website traffic, track user experience, gauge content effectiveness and make recommendations for improvement.
Lead coordination between MNsure and statewide IT staff on content management system issues and updates.
Provide agency-wide, technology-based leadership for managing the agency’s internal-facing website.
Lead graphic designer for the agency’s printed materials, such as brochures, flyers, letterhead, signage, and other print or display projects.
Minimum Qualifications
3+ years of experience in communications, marketing, journalism, graphic design and multi-media production, creative writing, digital marketing, web design, or closely related field.
Development of integrated communication campaigns.
Experience with content management systems, such as Tridion and SharePoint.
Incorporation of social media platforms and tools into website content.
Experience with web design and maintenance, mockups and wireframes, information architecture, and project management.
Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and UI design software.
Project management with the ability to scope, organize, and execute multiple projects under deadlines.
Preferred Qualifications
Bachelor’s degree or higher in communications, marketing, journalism, graphic design, or a closely related field may substitute for one year of experience.
Ability to communicate effectively with internal stakeholders.
Proficiency with complex problem-solving and project management.
Additional Requirements To facilitate proper crediting, please ensure that you clearly describe your experience in the areas listed above. MNsure will conduct reference checks to verify job-related credentials and a criminal background check prior to appointment.
Benefits
Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax-free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well-being
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify). For more information, visit the Federal Student Aid website at studentaid.gov
Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges, grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
EQUAL OPPORTUNITY EMPLOYERS Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
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Agency: MNsure
Job Class: Communications Specialist 3
Job ID: 93412
Location: St. Paul
Telework Eligible: Yes
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 04/08/2026
Closing Date: 04/14/2026
Hiring Agency/Seniority Unit: MNsure / MNsure - MAPE
Division/Unit: MNsure / MNsure Communications
Work Shift: Day Shift
Work Hours: 8:00am - 4:30pm
Days of Work: Monday - Friday
Travel Required: No
Salary Range: $32.40 - $47.76 / hourly; $67,651 - $99,722 / annually
Classified Status: Classified
Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
FLSA Status: Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities: Yes
Wage Eligibility: MNsure unable to provide sponsorship for work visas. Applicants must be eligible to work in the U.S. at the start of employment. MNsure does not participate in E-Verify.
Telework policy: Employees living within 50 miles of the office are required to work in the office at least 50% of the time each month. Employees living more than 50 miles away who receive supervisory approval and satisfy performance requirements may telework up to 100% of the time.
Responsibilities
Provide agency-wide, technology-based leadership for managing the agency’s external websites.
Develop, maintain and champion standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including real-time content strategies.
Write, edit, and publish content for MNsure’s external websites.
Use Google Analytics, SiteImprove, or other tools to monitor website traffic, track user experience, gauge content effectiveness and make recommendations for improvement.
Lead coordination between MNsure and statewide IT staff on content management system issues and updates.
Provide agency-wide, technology-based leadership for managing the agency’s internal-facing website.
Lead graphic designer for the agency’s printed materials, such as brochures, flyers, letterhead, signage, and other print or display projects.
Minimum Qualifications
3+ years of experience in communications, marketing, journalism, graphic design and multi-media production, creative writing, digital marketing, web design, or closely related field.
Development of integrated communication campaigns.
Experience with content management systems, such as Tridion and SharePoint.
Incorporation of social media platforms and tools into website content.
Experience with web design and maintenance, mockups and wireframes, information architecture, and project management.
Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and UI design software.
Project management with the ability to scope, organize, and execute multiple projects under deadlines.
Preferred Qualifications
Bachelor’s degree or higher in communications, marketing, journalism, graphic design, or a closely related field may substitute for one year of experience.
Ability to communicate effectively with internal stakeholders.
Proficiency with complex problem-solving and project management.
Additional Requirements To facilitate proper crediting, please ensure that you clearly describe your experience in the areas listed above. MNsure will conduct reference checks to verify job-related credentials and a criminal background check prior to appointment.
Benefits
Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax-free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well-being
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify). For more information, visit the Federal Student Aid website at studentaid.gov
Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges, grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
EQUAL OPPORTUNITY EMPLOYERS Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
#J-18808-Ljbffr