Growth Lead, Franchises
Launch Tennessee, San Francisco, CA, United States
About Pilot
Pilot provides bookkeeping, tax, and CFO services powered by software—helping companies operate with better financial visibility and confidence. We’re building the modern finance back office.
We’re early in building our franchise channel and are looking for someone to help us figure it out from the ground up.
About the Role We’re hiring a Growth Lead to build Pilot’s franchise channel from scratch. This is a
high-ownership individual contributor role . You’ll operate like a mini–GM, staying deeply hands‑on—running experiments, talking to operators and franchisors, launching campaigns, and driving pipeline yourself. This role is a strong fit for someone early in their career who wants to
own a real business problem end‑to‑end .
What You’ll Do Figure Out the Franchise Motion (0 → 1)
Understand how franchise systems buy (corporate vs franchisee vs both)
Identify high‑potential segments (e.g., QSR, fitness, home services, multi‑unit operators)
Test different entry points (top‑down via franchisor vs bottom‑up via operators)
Run Fast Growth Experiments
Launch scrappy tests across channels (events, outbound support, partnerships, content, paid)
Try different GTM motions (corporate deals, multi‑location bundles, pilot programs)
Use results to determine what scales
Be Close to Customers
Talk directly to franchise owners, operators, and corporate teams
Understand operational pain points (unit economics, reporting, cash flow, multi‑entity complexity)
Translate insights into messaging and acquisition strategies
Execute End‑to‑End
Build landing pages, write emails, run outreach, and launch campaigns yourself
Stand up webinars or events tailored to franchise operators
Move quickly with minimal process or support
Own Pipeline
Be accountable for generating qualified opportunities and contributing to revenue
Partner closely with Sales to refine positioning and improve conversion
Focus on what drives deals across different buyer types
Build Early Partnerships
Identify and engage franchise ecosystems (POS systems, franchise consultants, associations)
Run co‑marketing or co‑selling experiments
Help Pilot become relevant within franchise networks
What We’re Looking For You Might Be a Fit If:
You’re early in your career but have strong business judgment
You’ve taken ownership of something ambiguous before
You’re excited to do the work yourself—not just design strategy
You’re comfortable navigating messy, multi‑stakeholder environments
Experience
2–5 years of experience in consulting, banking, startups, GTM roles, or similar
MBA or equivalent experience is a plus, not required
Exposure to SMBs, multi‑location businesses, or operations‑heavy industries is helpful
How You Work
High ownership: you take responsibility for outcomes, not just tasks
Scrappy: you find ways to get things done with limited resources
Analytical: you use data to guide decisions and prioritize
Clear communicator: you can tailor messaging to different audiences (operators vs HQ)
Why This Role
You’ll own a
new growth channel with real revenue impact
You’ll work across
Sales, Partnerships, and Product
You’ll gain exposure to
complex GTM problems (multi‑entity buyers, channel strategy)
You’ll help define how Pilot wins in a large, underpenetrated market
What Success Looks Like (First 6–12 Months)
Clear signal on whether top‑down (franchisor) or bottom‑up (operator) motion works best
2–3 channels consistently generating qualified pipeline
Early wins with franchise groups or multi‑unit operators
Initial repeatable plays for acquiring and expanding within franchise systems
Benefits
Competitive benefits package including additional wellness benefits
Parental leave for birthing or non‑birthing parents – 100% pay for 12 weeks
401(k) plan
Flexible vacation/time‑off policy
All federal holidays are observed
We invest in employees’ development and happiness
Equity and Compensation The base pay range target for the role seniority described in this job description is $133,000‑$179,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data.
In addition to cash pay, full‑time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part‑time or temporary positions.
Equal Employment Opportunity Statement Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
These statements are included to ensure compliance with applicable laws and regulations.
#J-18808-Ljbffr
We’re early in building our franchise channel and are looking for someone to help us figure it out from the ground up.
About the Role We’re hiring a Growth Lead to build Pilot’s franchise channel from scratch. This is a
high-ownership individual contributor role . You’ll operate like a mini–GM, staying deeply hands‑on—running experiments, talking to operators and franchisors, launching campaigns, and driving pipeline yourself. This role is a strong fit for someone early in their career who wants to
own a real business problem end‑to‑end .
What You’ll Do Figure Out the Franchise Motion (0 → 1)
Understand how franchise systems buy (corporate vs franchisee vs both)
Identify high‑potential segments (e.g., QSR, fitness, home services, multi‑unit operators)
Test different entry points (top‑down via franchisor vs bottom‑up via operators)
Run Fast Growth Experiments
Launch scrappy tests across channels (events, outbound support, partnerships, content, paid)
Try different GTM motions (corporate deals, multi‑location bundles, pilot programs)
Use results to determine what scales
Be Close to Customers
Talk directly to franchise owners, operators, and corporate teams
Understand operational pain points (unit economics, reporting, cash flow, multi‑entity complexity)
Translate insights into messaging and acquisition strategies
Execute End‑to‑End
Build landing pages, write emails, run outreach, and launch campaigns yourself
Stand up webinars or events tailored to franchise operators
Move quickly with minimal process or support
Own Pipeline
Be accountable for generating qualified opportunities and contributing to revenue
Partner closely with Sales to refine positioning and improve conversion
Focus on what drives deals across different buyer types
Build Early Partnerships
Identify and engage franchise ecosystems (POS systems, franchise consultants, associations)
Run co‑marketing or co‑selling experiments
Help Pilot become relevant within franchise networks
What We’re Looking For You Might Be a Fit If:
You’re early in your career but have strong business judgment
You’ve taken ownership of something ambiguous before
You’re excited to do the work yourself—not just design strategy
You’re comfortable navigating messy, multi‑stakeholder environments
Experience
2–5 years of experience in consulting, banking, startups, GTM roles, or similar
MBA or equivalent experience is a plus, not required
Exposure to SMBs, multi‑location businesses, or operations‑heavy industries is helpful
How You Work
High ownership: you take responsibility for outcomes, not just tasks
Scrappy: you find ways to get things done with limited resources
Analytical: you use data to guide decisions and prioritize
Clear communicator: you can tailor messaging to different audiences (operators vs HQ)
Why This Role
You’ll own a
new growth channel with real revenue impact
You’ll work across
Sales, Partnerships, and Product
You’ll gain exposure to
complex GTM problems (multi‑entity buyers, channel strategy)
You’ll help define how Pilot wins in a large, underpenetrated market
What Success Looks Like (First 6–12 Months)
Clear signal on whether top‑down (franchisor) or bottom‑up (operator) motion works best
2–3 channels consistently generating qualified pipeline
Early wins with franchise groups or multi‑unit operators
Initial repeatable plays for acquiring and expanding within franchise systems
Benefits
Competitive benefits package including additional wellness benefits
Parental leave for birthing or non‑birthing parents – 100% pay for 12 weeks
401(k) plan
Flexible vacation/time‑off policy
All federal holidays are observed
We invest in employees’ development and happiness
Equity and Compensation The base pay range target for the role seniority described in this job description is $133,000‑$179,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data.
In addition to cash pay, full‑time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part‑time or temporary positions.
Equal Employment Opportunity Statement Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
These statements are included to ensure compliance with applicable laws and regulations.
#J-18808-Ljbffr