Lead Product Marketing Manager
UKG, Lowell, MA, United States
About The Role
We are seeking a Lead Product Marketing Manager to lead go‑to‑market strategy, positioning, and commercialization across our OneView global payroll product portfolio. This individual contributor role is highly strategic, requiring strong business acumen, market expertise, and the ability to influence across Product, Sales, Marketing, and Executive teams.
The ideal candidate will own end‑to‑end product marketing efforts — from market segmentation and messaging, to launch leadership, and performance tracking. As a senior member of the team, you will also mentor junior marketers and serve as a trusted advisor to Product Management and GTM leadership.
Key Responsibilities Market & Customer Strategy
Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments.
Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation.
Partner on customer journey mapping initiatives across buyer and user personas.
Act as a senior “voice of the customer” by synthesizing field and customer feedback to shape roadmap strategy.
Conduct opportunity sizing and whitespace analyses to guide investment priorities.
Positioning & Messaging
Own product value proposition development across a portfolio or major market segment.
Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging.
Drive the company’s differentiation strategy versus competitors and parity plays.
Build compelling narratives that tie product capabilities to customer business outcomes.
Product Commercialization
Lead end‑to‑end commercialization efforts, from launch planning to adoption measurement, across multiple products or segments.
Partner with Pricing and GTM leadership to drive monetization strategies, packaging, and feature tiering.
Experiment with and scale new GTM motions (e.g., product‑led, usage‑based, or hybrid approaches).
Influence international GTM prioritization and support expansion strategies.
Define and track impact metrics, ensuring launches translate into measurable business outcomes.
Business & Product Influence
Act as a senior advisor to Product Management, shaping long‑term roadmap direction.
Translate customer, competitive, and market insights into actionable product and sales strategies.
Influence sales strategy, packaging, and GTM motions based on win/loss and market analysis.
Mentor and guide junior product marketing team members, fostering growth and alignment.
Minimum Required Qualifications
5–8 years of experience in product marketing, product management, or related roles, with a strong track record in SaaS/B2B.
Proven success leading complex product launches and GTM strategy at scale.
Expertise in market segmentation, competitive analysis, and opportunity sizing.
Strong communication and storytelling skills, with the ability to influence senior stakeholders.
Experience working closely with Sales, Product, and Marketing leadership.
Ability to manage multiple priorities across a large portfolio with a data‑driven approach.
Leadership experience, including mentoring or managing junior team members, preferred.
Success In This Role Looks Like
Clear, differentiated positioning that elevates the company’s competitive standing.
Flawless execution of multiple product launches with measurable impact on revenue and adoption.
Strong GTM alignment across Product, Sales, and Marketing, driving efficiency and growth.
A data‑backed performance narrative that informs executive decisions.
Recognition as a senior thought partner and trusted advisor across the business.
We thrive in a collaborative work environment; 3 days per week in the office is a requirement.
Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
UKG participates in E‑Verify.
Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The pay range for this position is $115,100.00 to $165,450.00. The actual base pay offered may vary depending on skills, experience, job‑related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance‑based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits.
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The ideal candidate will own end‑to‑end product marketing efforts — from market segmentation and messaging, to launch leadership, and performance tracking. As a senior member of the team, you will also mentor junior marketers and serve as a trusted advisor to Product Management and GTM leadership.
Key Responsibilities Market & Customer Strategy
Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments.
Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation.
Partner on customer journey mapping initiatives across buyer and user personas.
Act as a senior “voice of the customer” by synthesizing field and customer feedback to shape roadmap strategy.
Conduct opportunity sizing and whitespace analyses to guide investment priorities.
Positioning & Messaging
Own product value proposition development across a portfolio or major market segment.
Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging.
Drive the company’s differentiation strategy versus competitors and parity plays.
Build compelling narratives that tie product capabilities to customer business outcomes.
Product Commercialization
Lead end‑to‑end commercialization efforts, from launch planning to adoption measurement, across multiple products or segments.
Partner with Pricing and GTM leadership to drive monetization strategies, packaging, and feature tiering.
Experiment with and scale new GTM motions (e.g., product‑led, usage‑based, or hybrid approaches).
Influence international GTM prioritization and support expansion strategies.
Define and track impact metrics, ensuring launches translate into measurable business outcomes.
Business & Product Influence
Act as a senior advisor to Product Management, shaping long‑term roadmap direction.
Translate customer, competitive, and market insights into actionable product and sales strategies.
Influence sales strategy, packaging, and GTM motions based on win/loss and market analysis.
Mentor and guide junior product marketing team members, fostering growth and alignment.
Minimum Required Qualifications
5–8 years of experience in product marketing, product management, or related roles, with a strong track record in SaaS/B2B.
Proven success leading complex product launches and GTM strategy at scale.
Expertise in market segmentation, competitive analysis, and opportunity sizing.
Strong communication and storytelling skills, with the ability to influence senior stakeholders.
Experience working closely with Sales, Product, and Marketing leadership.
Ability to manage multiple priorities across a large portfolio with a data‑driven approach.
Leadership experience, including mentoring or managing junior team members, preferred.
Success In This Role Looks Like
Clear, differentiated positioning that elevates the company’s competitive standing.
Flawless execution of multiple product launches with measurable impact on revenue and adoption.
Strong GTM alignment across Product, Sales, and Marketing, driving efficiency and growth.
A data‑backed performance narrative that informs executive decisions.
Recognition as a senior thought partner and trusted advisor across the business.
We thrive in a collaborative work environment; 3 days per week in the office is a requirement.
Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
UKG participates in E‑Verify.
Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The pay range for this position is $115,100.00 to $165,450.00. The actual base pay offered may vary depending on skills, experience, job‑related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance‑based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits.
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