Indirect Sales Manager
CCR Commercial Refrigeration Benelux, Charlotte, NC, United States
About the Role
CCR’s North American strategy is focused on: Partnering with customers and channels that enable repeatable and scalable growth Supporting regulatory and environmental transition through advanced refrigeration solutions Improving uptime, execution quality, and customer satisfaction Focusing resources where CCR solutions deliver long-term value rather than short-term volume Design & Build contractors and resellers play a critical role in translating specification into execution. This role ensures CCR is aligned with contractors who enable: Standardization of solutions Faster deployment of new technologies Reduced execution risk Responsibilities
Identify, recruit, and develop national and multi-regional D&B contractor and reseller partners aligned with CCR strategic markets. Establish and manage Preferred Contractor relationships. Build structured engagement plans with key contractor partners across regions. Drive adoption of CCR product standards, installation practices, and solution platforms. Support contractor capability development around CO₂ and future technologies. Drive specification and sales growth across CCR product lines through contractor relationships. Influence contractor technology selection during early project stages. Support repeat project execution through standardized solution deployment. Deliver profitable growth aligned with CCR margin and execution objectives. Execution & Quality Alignment Ensure contractor partners understand CCR technical standards and startup requirements. Work cross-functionally with engineering, field service, and product teams to improve execution outcomes. Reduce project risk through early engagement and structured communication. Support consistent installation quality across regions. Maintain visibility of contractor capabilities, geographic coverage, and project pipelines. Identify emerging regional leaders and technically advanced mid-sized contractors. Provide feedback to product and leadership teams on market trends and contractor needs. Support development of certification and partner enablement programs. Target Partner Profile (Prioritized)
The Indirect Sales Manager will focus on contractors and resellers who: Operate across multiple states or regions Specialize in core refrigeration markets Deliver repeat projects with major end users Demonstrate strong technical capability Invest in training and new technologies Have experience with CO₂ or advanced refrigeration systems Enable scale and standardization The role will deprioritize: Small local installers with limited scalability Price-led contractors competing primarily on cost Non-certified contractors with inconsistent execution Experience & Qualifications
Required
5+ years’ experience in commercial refrigeration, HVACR, or related industry Strong understanding of contractor-led project environments Experience managing multi-state or national contractor relationships Demonstrated ability to influence technical sales decisions Strong commercial and relationship management skills Bilingual English and Spanish Preferred
Experience with CO₂ refrigeration systems or energy-efficient refrigeration technologies Experience working with food retail or cold chain customers Knowledge of US regulatory landscape impacting refrigeration technologies Experience in channel development or partner programs Personal Profile
Strategic thinker with disciplined execution mindset Comfortable operating across sales, technical, and operational teams Strong communicator able to influence at multiple organizational levels Focused on long-term partnership development rather than transactional sales Data-driven and structured in approach Able to balance growth with execution quality Key Message of the Role
This is not a role focused on working with the most contractors — it is focused on working with the right contractors who enable scale, standardization, and low-risk deployment of CCR solutions across North America, Mexico to Central America. Location
Ideally based in Charlotte, NC, but open to remote/hybrid
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CCR’s North American strategy is focused on: Partnering with customers and channels that enable repeatable and scalable growth Supporting regulatory and environmental transition through advanced refrigeration solutions Improving uptime, execution quality, and customer satisfaction Focusing resources where CCR solutions deliver long-term value rather than short-term volume Design & Build contractors and resellers play a critical role in translating specification into execution. This role ensures CCR is aligned with contractors who enable: Standardization of solutions Faster deployment of new technologies Reduced execution risk Responsibilities
Identify, recruit, and develop national and multi-regional D&B contractor and reseller partners aligned with CCR strategic markets. Establish and manage Preferred Contractor relationships. Build structured engagement plans with key contractor partners across regions. Drive adoption of CCR product standards, installation practices, and solution platforms. Support contractor capability development around CO₂ and future technologies. Drive specification and sales growth across CCR product lines through contractor relationships. Influence contractor technology selection during early project stages. Support repeat project execution through standardized solution deployment. Deliver profitable growth aligned with CCR margin and execution objectives. Execution & Quality Alignment Ensure contractor partners understand CCR technical standards and startup requirements. Work cross-functionally with engineering, field service, and product teams to improve execution outcomes. Reduce project risk through early engagement and structured communication. Support consistent installation quality across regions. Maintain visibility of contractor capabilities, geographic coverage, and project pipelines. Identify emerging regional leaders and technically advanced mid-sized contractors. Provide feedback to product and leadership teams on market trends and contractor needs. Support development of certification and partner enablement programs. Target Partner Profile (Prioritized)
The Indirect Sales Manager will focus on contractors and resellers who: Operate across multiple states or regions Specialize in core refrigeration markets Deliver repeat projects with major end users Demonstrate strong technical capability Invest in training and new technologies Have experience with CO₂ or advanced refrigeration systems Enable scale and standardization The role will deprioritize: Small local installers with limited scalability Price-led contractors competing primarily on cost Non-certified contractors with inconsistent execution Experience & Qualifications
Required
5+ years’ experience in commercial refrigeration, HVACR, or related industry Strong understanding of contractor-led project environments Experience managing multi-state or national contractor relationships Demonstrated ability to influence technical sales decisions Strong commercial and relationship management skills Bilingual English and Spanish Preferred
Experience with CO₂ refrigeration systems or energy-efficient refrigeration technologies Experience working with food retail or cold chain customers Knowledge of US regulatory landscape impacting refrigeration technologies Experience in channel development or partner programs Personal Profile
Strategic thinker with disciplined execution mindset Comfortable operating across sales, technical, and operational teams Strong communicator able to influence at multiple organizational levels Focused on long-term partnership development rather than transactional sales Data-driven and structured in approach Able to balance growth with execution quality Key Message of the Role
This is not a role focused on working with the most contractors — it is focused on working with the right contractors who enable scale, standardization, and low-risk deployment of CCR solutions across North America, Mexico to Central America. Location
Ideally based in Charlotte, NC, but open to remote/hybrid
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