Brand Manager & Content Creator
KIPP DC, Washington, District of Columbia, United States
Overview
Job Summary
The Brand Manager & Content Creator role is an integral part of the Brand team, entrusted with executing our communications across all channels. This is a full-time, exempt position based at KIPP DC Headquarters with an anticipated immediate start date. The starting salary range for this role is $78,436-$85,256. About KIPP DC: For 25 years, KIPP DC has partnered with students, families, and the community to create joyful, academically excellent schools across the nation’s capital. Today, our network of 22 schools educates more than 7,500 students in grades PreK3-12, supported by 1,500 dedicated teachers, leaders, and staff. Our work is grounded in five pillars–Academic Excellence, Joy & Sense of Belonging, Highly Effective Teachers and Leaders, Safe, Structured, and Nurturing Learning Environments, and Commitment to College Readiness–which ensure every student is equipped with the knowledge, skills, and confidence to pursue success in college, careers, and beyond. As part of the national KIPP network, we share best practices and innovations while maintaining deep roots in Washington, D.C. Together, we strive toward a future without limits for our students, alumni, and community. The Role
The Brand Manager & Content Creator drives the creation and delivery of impactful content that enhances KIPP DC’s brand identity and audience engagement. Working closely with the Marketing and Communications team, you’ll focus on storytelling, copywriting, photography, videography, and social media management, centralizing the organization’s messaging and visual presence across all channels. Location and Type of Work
This is an exempt position and will report to the Director of Marketing. As a headquarters team that is focused on being responsive to our schools and meeting the needs of our students and families, we approach our work in a way that reflects these priorities. Schools operate in person and our students and families rely on us for in-person support. This position will regularly provide on-site support to school teams, frequently partner with other headquarters teams, or work in multiple locations. Because of the nature of the work, this role requires onsite presence 4 days per week. Responsibilities
(Note:
the percentages for each key responsibility are estimates , and other duties may be assigned. Flexibility and responsiveness are encouraged to accommodate organizational needs.) Content Planning & Development (30%): Develops and executes a comprehensive content strategy aligned with KIPP DC's mission, values, and goals. Leads the creation and management of the editorial calendar to ensure timely, consistent communication across platforms. Measures and reports on content performance using data-driven insights to refine strategies and improve engagement. Brand Management & Creative Production (40%): Ensures alignment of all content with KIPP DC’s brand identity; maintains cohesive visual and written presence. Develops key messaging for diverse audiences (families, staff, community partners). Oversees production of marketing assets, adheres to brand guidelines, and leads copywriting, photography, and videography across channels. Supports crisis communications and oversees creative projects to meet deadlines and quality standards. Audience Engagement (20%): Manages KIPP DC’s social media channels, including content creation, scheduling, and audience interaction to foster community and drive engagement. Collaborates with internal teams to identify human-centered stories and respond to inquiries. Collaboration & Leadership (10%): Partners with school leaders and stakeholders to align content with organizational priorities. Provides feedback and mentorship to team members and represents KIPP DC at events with external partners. Qualifications
Required Qualifications Bachelor’s degree in marketing, communications, journalism, or related field. Minimum of 3 years of experience in communications, marketing, content creation, or related field. Proven expertise in content strategy, copywriting, and social media management. Proficiency in digital marketing platforms, design software, and content management systems (e.g., Adobe Creative Suite, Canva, WordPress). Strong project management skills with ability to manage multiple priorities and meet deadlines. Preferred Qualifications Experience in educational or mission-driven organizations. Familiarity with video production and editing tools (e.g., Adobe Premiere, Final Cut Pro). Knowledge of marketing analytics tools (Google Analytics, social media insights). Ability to lead crisis communications and handle media relations. Previous experience in brand management with a focus on storytelling and human-centered campaigns. Physical Requirements
Ability to travel between KIPP DC campuses and attend evening or weekend events as needed. Capacity to work on-site with occasional flexibility for remote work based on organizational needs. Ability to lift and transport lightweight equipment for events or photoshoots, if necessary. Demonstrated Excellence In The Following Areas
Commitment to Students and Schools Strategic Thinking and Problem Solving Project Management Communications and Influence Teamwork Trust and Collaboration Cultural Humility Continuous Learning Benefits & Compensation
KIPP DC offers an extremely competitive compensation and benefits package: The anticipated starting salary range for this position is $78,436-$85,256. We strive for clarity, equity, and competitiveness when determining salaries based on benchmarks in education and non-profit sectors. Benefits include medical, dental, and vision insurances; voluntary benefits; and employer-paid short term disability, long term disability, life insurance, and One Medical membership. 403(b) retirement account with a 3% employer contribution and a 3% match with vesting after three years. Equal Employment Opportunity
KIPP DC Public Schools does not discriminate against, or tolerate discrimination against, employees or applicants on any legally-recognized basis or protected class. This includes, but is not limited to, race, color, national origin, immigration status, religion, sex, age, disability, genetic information, marital status, veteran status, or other protected classifications. See KIPP DC’s non-discrimination policy and Title IX Coordinator’s contact information for details. If you encounter difficulties submitting your application or do not receive a confirmation email, please contact Danica Cunningham at danica.cunningham@kippdc.org with your name, resume, and the role you are applying for.
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Job Summary
The Brand Manager & Content Creator role is an integral part of the Brand team, entrusted with executing our communications across all channels. This is a full-time, exempt position based at KIPP DC Headquarters with an anticipated immediate start date. The starting salary range for this role is $78,436-$85,256. About KIPP DC: For 25 years, KIPP DC has partnered with students, families, and the community to create joyful, academically excellent schools across the nation’s capital. Today, our network of 22 schools educates more than 7,500 students in grades PreK3-12, supported by 1,500 dedicated teachers, leaders, and staff. Our work is grounded in five pillars–Academic Excellence, Joy & Sense of Belonging, Highly Effective Teachers and Leaders, Safe, Structured, and Nurturing Learning Environments, and Commitment to College Readiness–which ensure every student is equipped with the knowledge, skills, and confidence to pursue success in college, careers, and beyond. As part of the national KIPP network, we share best practices and innovations while maintaining deep roots in Washington, D.C. Together, we strive toward a future without limits for our students, alumni, and community. The Role
The Brand Manager & Content Creator drives the creation and delivery of impactful content that enhances KIPP DC’s brand identity and audience engagement. Working closely with the Marketing and Communications team, you’ll focus on storytelling, copywriting, photography, videography, and social media management, centralizing the organization’s messaging and visual presence across all channels. Location and Type of Work
This is an exempt position and will report to the Director of Marketing. As a headquarters team that is focused on being responsive to our schools and meeting the needs of our students and families, we approach our work in a way that reflects these priorities. Schools operate in person and our students and families rely on us for in-person support. This position will regularly provide on-site support to school teams, frequently partner with other headquarters teams, or work in multiple locations. Because of the nature of the work, this role requires onsite presence 4 days per week. Responsibilities
(Note:
the percentages for each key responsibility are estimates , and other duties may be assigned. Flexibility and responsiveness are encouraged to accommodate organizational needs.) Content Planning & Development (30%): Develops and executes a comprehensive content strategy aligned with KIPP DC's mission, values, and goals. Leads the creation and management of the editorial calendar to ensure timely, consistent communication across platforms. Measures and reports on content performance using data-driven insights to refine strategies and improve engagement. Brand Management & Creative Production (40%): Ensures alignment of all content with KIPP DC’s brand identity; maintains cohesive visual and written presence. Develops key messaging for diverse audiences (families, staff, community partners). Oversees production of marketing assets, adheres to brand guidelines, and leads copywriting, photography, and videography across channels. Supports crisis communications and oversees creative projects to meet deadlines and quality standards. Audience Engagement (20%): Manages KIPP DC’s social media channels, including content creation, scheduling, and audience interaction to foster community and drive engagement. Collaborates with internal teams to identify human-centered stories and respond to inquiries. Collaboration & Leadership (10%): Partners with school leaders and stakeholders to align content with organizational priorities. Provides feedback and mentorship to team members and represents KIPP DC at events with external partners. Qualifications
Required Qualifications Bachelor’s degree in marketing, communications, journalism, or related field. Minimum of 3 years of experience in communications, marketing, content creation, or related field. Proven expertise in content strategy, copywriting, and social media management. Proficiency in digital marketing platforms, design software, and content management systems (e.g., Adobe Creative Suite, Canva, WordPress). Strong project management skills with ability to manage multiple priorities and meet deadlines. Preferred Qualifications Experience in educational or mission-driven organizations. Familiarity with video production and editing tools (e.g., Adobe Premiere, Final Cut Pro). Knowledge of marketing analytics tools (Google Analytics, social media insights). Ability to lead crisis communications and handle media relations. Previous experience in brand management with a focus on storytelling and human-centered campaigns. Physical Requirements
Ability to travel between KIPP DC campuses and attend evening or weekend events as needed. Capacity to work on-site with occasional flexibility for remote work based on organizational needs. Ability to lift and transport lightweight equipment for events or photoshoots, if necessary. Demonstrated Excellence In The Following Areas
Commitment to Students and Schools Strategic Thinking and Problem Solving Project Management Communications and Influence Teamwork Trust and Collaboration Cultural Humility Continuous Learning Benefits & Compensation
KIPP DC offers an extremely competitive compensation and benefits package: The anticipated starting salary range for this position is $78,436-$85,256. We strive for clarity, equity, and competitiveness when determining salaries based on benchmarks in education and non-profit sectors. Benefits include medical, dental, and vision insurances; voluntary benefits; and employer-paid short term disability, long term disability, life insurance, and One Medical membership. 403(b) retirement account with a 3% employer contribution and a 3% match with vesting after three years. Equal Employment Opportunity
KIPP DC Public Schools does not discriminate against, or tolerate discrimination against, employees or applicants on any legally-recognized basis or protected class. This includes, but is not limited to, race, color, national origin, immigration status, religion, sex, age, disability, genetic information, marital status, veteran status, or other protected classifications. See KIPP DC’s non-discrimination policy and Title IX Coordinator’s contact information for details. If you encounter difficulties submitting your application or do not receive a confirmation email, please contact Danica Cunningham at danica.cunningham@kippdc.org with your name, resume, and the role you are applying for.
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