Mediabistro logo
job logo

Creative Content Strategist

Xenon Health, Jersey City, NJ, United States


Creative Content Strategist (Scriptwriting + Social Media Concepts) Part-Time | Hybrid | Jersey City, NJ ABOUT US We are a rapidly growing healthcare and wellness brand operating multiple consumer-facing businesses, including Urban Aesthetic Med Spa and Urban Chiropractic. Our companies are known for innovative patient experiences, premium branding, and community partnerships. We are expanding our creative team and looking for a part-time creative thinker who can transform ideas into compelling stories, campaigns, and content that resonate with a U.S. audience.

If you understand trends, aesthetics, and what makes content go viral—and can connect brand strategy with emotional storytelling, we want to speak with you.

POSITION SUMMARY The Creative Content Strategist will lead the ideation and creative development for brand campaigns, social videos, partnerships, and events. This is not a posting/scheduling role—this role is for someone who can think creatively, write scripts, develop concepts, and bring brand moments to life.

You will collaborate with our marketing coordinator and offshore editing team, providing the creative direction and narrative structure they execute against. Your superpower is turning raw ideas into scroll-stopping concepts with a clear voice, emotional resonance, and cultural relevance.

KEY RESPONSIBILITIES Creative Development

Brainstorm, conceptualize, and pitch fresh social media content ideas weekly (Instagram, TikTok, YouTube Shorts)

Write scripts, hooks, captions, and storyline frameworks for branded videos

Develop campaign themes for partnerships, promotions, events, and seasonal activations

Ensure brand tone and messaging align with U.S. consumer tastes, humor, and cultural trends

Content Direction

Create shot lists, storyboards, and visual references for in-clinic and on-location filming

Work with videographers, agency partners, and internal teams to guide creative execution

Identify viral opportunities, trending sounds, memes, and aesthetic directions

Brand Storytelling

Translate medical/wellness services into emotionally compelling narratives that don’t feel clinical

Craft messaging that elevates brand perception and drives demand

Maintain consistency across platforms, campaigns, and brand touchpoints

Creative Research & Strategy

Monitor competitor marketing, cultural moments, and digital trends in beauty, wellness, and lifestyle industries

Suggest new creative formats, community events, and collaborations that fit our brand DNA

Use insights to refine concepts that convert viewers into patients/customers

REQUIRED SKILLS & QUALIFICATIONS

Proven experience developing creative concepts for social-first brands (beauty, health, fitness, wellness, or lifestyle strongly preferred)

Strong scriptwriting ability for short-form content

Deep familiarity with U.S. pop culture, social trends, and audience psychology

High creative taste level—can identify what “looks premium” vs. generic

Ability to articulate ideas visually (not just write about them)

Comfortable giving direction to editors, designers, and content creators

Portfolio of past creative concepts, videos, campaigns, or scripts required

Nice to Have (Not Required)

Experience with AI creative tools (Runway, Sora 2, Midjourney, ElevenLabs)

Light editing capability (Canva, CapCut, Adobe Suite)

Background in creative production, theater, media, or storytelling

WHO THRIVES IN THIS ROLE

Has ideas all day long

Understands aesthetics, emotions, and cultural nuance

Can turn a routine clinic service into a story worth watching

Loves creating content that feels modern, witty, high-end, and human

Would rather invent something new than follow a template

If you think like a director, write like a brand strategist, and consume social platforms like oxygen—you will love this job.

COMPENSATION

Part-time: 20 hours/week to start

Twenty-five dollars per hour starting compensation

Opportunity to grow into a full-time Creative Lead role as the brand expands

HOW TO APPLY Please submit your Resume and Portfolio link

#J-18808-Ljbffr