Digital Marketing Manager
Travel + Leisure Co., Orlando, FL, United States
Digital Marketing Manager
The Digital Marketing Manager is responsible for leading, developing, and executing strategic collaborations and driving marketing initiatives with partners to drive new customer mix and enhance value for current customers. Strong execution, project management skills, and the ability to develop strategic plans are essential to support the Global Rental Operations department.
How You’ll Shine Strategic Planning & Partnering
Partner with stakeholders to intake and align on business goals and KPIs, building a foundation for strategic plans.
Coordinate with external partners to identify co‑marketing opportunities and advertising placements.
Conceptualize and manage the development of strategic campaigns, partnering with internal and external teams to maximize results and meet targeted KPIs.
Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and secure internal partner buy‑in.
Implement digital analytics across various mediums to gain customer insights and provide data for optimized decision‑making.
Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, and ROI.
Marketing Development
Design and develop all consumer‑facing marketing programs and campaigns that drive incremental revenue from lead generation, media buys, SEO/PPC, email, mobile, social platforms, and partner placements.
Audit, analyze, monitor, and report on performance metrics, and adjust as necessary to maximize key drivers and translate data into actionable business insights and financial results.
Outline project requirements and provide design direction for internal and external partners for email development, web content, assets, paid digital, print, direct mail, and video content.
Manage marketing projects to ensure deadlines and goals are met.
Manage marketing programs through partner approval, legal submission/review, and IT/Security review.
Develop departmental presentations.
Provide reports and feedback to senior leaders on direction and effects on key drivers.
Develop and implement marketing operational plans to maximize overall effectiveness and productivity.
Communicate and plan with partners to ensure alignment for marketing programs.
Client/Vendor Management
Manage day‑to‑day relationships with key internal and external partners.
Manage outsourced projects to ensure efficiency, cost savings, and accurate messaging/branding.
Partner and manage relationships with key external vendors.
Attend industry trade shows, conferences and training as needed.
Perform other duties as assigned.
Budget Management
Assure budgeting and forecasting align with business needs and accounting partners, and address any concerns promptly.
Include any additional incentives to promote increased enrollments or reservation‑supporting marketing initiatives.
Travel Requirements
Occasional travel throughout Orlando for business (less than 10%).
What You’ll Bring
Bachelor’s Degree in a related field.
5+ years of marketing experience including digital marketing, social media, and direct mail.
2+ years of experience managing vendor partnerships and/or direct reports.
Experience leading marketing strategy to achieve goals.
Understanding of digital and social marketing landscape.
Experience working successfully across teams in a matrixed corporate environment.
Experience managing and coordinating with global marketing teams.
Previous experience with a timeshare, hospitality, or online travel agency a plus.
Self‑starter able to achieve stretch goals in a fast‑paced environment.
Ability to work effectively across teams globally to achieve results.
Excellent verbal and written communication with strong presentation skills.
Comfortable working across regions with global counterparts to achieve alignment.
Analytical mindset with the ability to use results to drive change.
Excellent organizational skills with ability to consistently meet deadlines.
Proven ability to plan and manage budgets.
Must be results‑driven, enjoy problem solving, and passionate about being challenged.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
How You’ll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week, and support you throughout your career. Travel + Leisure Co. benefits include:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Paid time off, parental leave and holidays (subject to eligibility; speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401(k) with employer match (subject to eligibility requirements, including tenure; speak to your recruiter for additional information)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here you’ll find an inclusive environment where we deliver excellence, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal‑opportunity employer, and all applications will be considered for employment without regard to protected class membership. If you require a reasonable accommodation for the application or recruiting process, email your request to MyCareer@travelandleisure.com with the title and location of the position.
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How You’ll Shine Strategic Planning & Partnering
Partner with stakeholders to intake and align on business goals and KPIs, building a foundation for strategic plans.
Coordinate with external partners to identify co‑marketing opportunities and advertising placements.
Conceptualize and manage the development of strategic campaigns, partnering with internal and external teams to maximize results and meet targeted KPIs.
Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and secure internal partner buy‑in.
Implement digital analytics across various mediums to gain customer insights and provide data for optimized decision‑making.
Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, and ROI.
Marketing Development
Design and develop all consumer‑facing marketing programs and campaigns that drive incremental revenue from lead generation, media buys, SEO/PPC, email, mobile, social platforms, and partner placements.
Audit, analyze, monitor, and report on performance metrics, and adjust as necessary to maximize key drivers and translate data into actionable business insights and financial results.
Outline project requirements and provide design direction for internal and external partners for email development, web content, assets, paid digital, print, direct mail, and video content.
Manage marketing projects to ensure deadlines and goals are met.
Manage marketing programs through partner approval, legal submission/review, and IT/Security review.
Develop departmental presentations.
Provide reports and feedback to senior leaders on direction and effects on key drivers.
Develop and implement marketing operational plans to maximize overall effectiveness and productivity.
Communicate and plan with partners to ensure alignment for marketing programs.
Client/Vendor Management
Manage day‑to‑day relationships with key internal and external partners.
Manage outsourced projects to ensure efficiency, cost savings, and accurate messaging/branding.
Partner and manage relationships with key external vendors.
Attend industry trade shows, conferences and training as needed.
Perform other duties as assigned.
Budget Management
Assure budgeting and forecasting align with business needs and accounting partners, and address any concerns promptly.
Include any additional incentives to promote increased enrollments or reservation‑supporting marketing initiatives.
Travel Requirements
Occasional travel throughout Orlando for business (less than 10%).
What You’ll Bring
Bachelor’s Degree in a related field.
5+ years of marketing experience including digital marketing, social media, and direct mail.
2+ years of experience managing vendor partnerships and/or direct reports.
Experience leading marketing strategy to achieve goals.
Understanding of digital and social marketing landscape.
Experience working successfully across teams in a matrixed corporate environment.
Experience managing and coordinating with global marketing teams.
Previous experience with a timeshare, hospitality, or online travel agency a plus.
Self‑starter able to achieve stretch goals in a fast‑paced environment.
Ability to work effectively across teams globally to achieve results.
Excellent verbal and written communication with strong presentation skills.
Comfortable working across regions with global counterparts to achieve alignment.
Analytical mindset with the ability to use results to drive change.
Excellent organizational skills with ability to consistently meet deadlines.
Proven ability to plan and manage budgets.
Must be results‑driven, enjoy problem solving, and passionate about being challenged.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
How You’ll Be Rewarded We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week, and support you throughout your career. Travel + Leisure Co. benefits include:
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Paid time off, parental leave and holidays (subject to eligibility; speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401(k) with employer match (subject to eligibility requirements, including tenure; speak to your recruiter for additional information)
Legal and identity theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here you’ll find an inclusive environment where we deliver excellence, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal‑opportunity employer, and all applications will be considered for employment without regard to protected class membership. If you require a reasonable accommodation for the application or recruiting process, email your request to MyCareer@travelandleisure.com with the title and location of the position.
#J-18808-Ljbffr