Sr Associate, Global Franchise Marketing - Mattel Masterbrand
Mattel, El Segundo, CA, United States
The Sr. Associate, Global Franchise Marketing – Mattel Masterbrand will support franchise strategy, initiatives, and campaigns for the umbrella brand of an iconic IP portfolio that includes Barbie, Hot Wheels, Fisher Price, and Uno. Reporting to the Senior Marketing Manager, this role will lead franchise deliverables, facilitate cross‑functional workstreams, and support the execution of high‑visibility brand initiatives across the portfolio.
Job Responsibilities
Lead day-to-day coordination with partners in Toy, Digital Gaming, Consumer Products, Live Experiences, Publishing, TV & Film, and Strategic Partnerships.
Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.
Support the creation of global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
Support the creation of multi-year franchise strategies and marketing plans.
Collaborate with retail development and commercial teams to create omnichannel programs and activations.
Gather and synthesize performance data from campaigns and activations.
Qualifications
2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Project management: Highly organized, detail-oriented, and able to manage multiple workstreams simultaneously.
Collaborative: Ability to build strong cross-functional relationships to deliver results together.
Communication skills: Excellent at storytelling, presentations, and influencing partners across different verticals.
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
Compensation: USD 88,800 - USD 111,000 yearly. The pay range is indicative of the projected hiring range; base pay will be determined based on a candidate’s work location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Job Responsibilities
Lead day-to-day coordination with partners in Toy, Digital Gaming, Consumer Products, Live Experiences, Publishing, TV & Film, and Strategic Partnerships.
Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.
Support the creation of global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
Support the creation of multi-year franchise strategies and marketing plans.
Collaborate with retail development and commercial teams to create omnichannel programs and activations.
Gather and synthesize performance data from campaigns and activations.
Qualifications
2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Project management: Highly organized, detail-oriented, and able to manage multiple workstreams simultaneously.
Collaborative: Ability to build strong cross-functional relationships to deliver results together.
Communication skills: Excellent at storytelling, presentations, and influencing partners across different verticals.
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
Compensation: USD 88,800 - USD 111,000 yearly. The pay range is indicative of the projected hiring range; base pay will be determined based on a candidate’s work location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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