Marketing Advertising Group Director
Whataburger, San Antonio, TX, United States
Marketing Advertising Group Director
As a Marketing Advertising Group Director, you will shape and lead enterprise-level advertising, creative, and media strategies that fuel brand growth, deepen customer connections, and drive measurable business results.
Responsibilities
Define and lead integrated advertising and creative strategies across all audiences and channels
Shape enterprise marketing strategies that strengthen brand perception and drive growth
Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
Establish creative governance and brand standards across agencies and internal teams
Lead agency and supplier partnerships to deliver high‑quality, innovative work
Own the annual marketing calendar, ensuring on‑time campaign execution and delivery
Align cross‑functional teams around priorities, messaging, and strategic initiatives
Manage marketing budgets with strong financial stewardship and performance focus
Lead, coach, and develop high‑performing teams through clear expectations and feedback
Pay & Perks
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
Required Experience
Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
Proven success overseeing creative development and media planning at scale
Strong leadership experience managing teams, agencies, and cross‑functional partners
Deep understanding of brand management and customer‑centric marketing
Experience owning budgets and optimizing marketing investments for impact
Bachelor’s degree or equivalent combination of education and experience
Flexibility to work full‑time with occasional extended hours and travel as needed
Desired Experience
Experience marketing to diverse or multicultural audiences, including Hispanic markets
Background in large, matrixed or enterprise organizations
Expertise balancing performance marketing with long‑term brand building
A track record of driving innovation while maintaining brand consistency
Strong executive communication and storytelling skills
Location & Work Arrangement This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. Full‑time availability is required, with occasional extended hours and travel as needed. Candidates must reside within commuting distance of the San Antonio Home Office.
EEO Statement Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
300 Concord Plaza Dr, San Antonio TX 78216-6903
#J-18808-Ljbffr
Responsibilities
Define and lead integrated advertising and creative strategies across all audiences and channels
Shape enterprise marketing strategies that strengthen brand perception and drive growth
Oversee media strategy, planning, and investment to maximize reach, efficiency, and ROI
Establish creative governance and brand standards across agencies and internal teams
Lead agency and supplier partnerships to deliver high‑quality, innovative work
Own the annual marketing calendar, ensuring on‑time campaign execution and delivery
Align cross‑functional teams around priorities, messaging, and strategic initiatives
Manage marketing budgets with strong financial stewardship and performance focus
Lead, coach, and develop high‑performing teams through clear expectations and feedback
Pay & Perks
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
Required Experience
Extensive experience leading enterprise advertising, brand, or integrated marketing strategy
Proven success overseeing creative development and media planning at scale
Strong leadership experience managing teams, agencies, and cross‑functional partners
Deep understanding of brand management and customer‑centric marketing
Experience owning budgets and optimizing marketing investments for impact
Bachelor’s degree or equivalent combination of education and experience
Flexibility to work full‑time with occasional extended hours and travel as needed
Desired Experience
Experience marketing to diverse or multicultural audiences, including Hispanic markets
Background in large, matrixed or enterprise organizations
Expertise balancing performance marketing with long‑term brand building
A track record of driving innovation while maintaining brand consistency
Strong executive communication and storytelling skills
Location & Work Arrangement This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. Full‑time availability is required, with occasional extended hours and travel as needed. Candidates must reside within commuting distance of the San Antonio Home Office.
EEO Statement Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
300 Concord Plaza Dr, San Antonio TX 78216-6903
#J-18808-Ljbffr