Product Marketing Manager
Orbital, New York, NY, United States
About the Role
We’re hiring our first US-based Product Marketing Manager to drive go-to-market execution, product positioning, and adoption in the US – our largest and fastest-growing market. You’ll take Orbital’s global positioning and competitive narrative and translate it into the messages, materials, and campaigns that accelerate pipeline, win deals, and grow accounts.
You’ll work closely with our Senior Product Marketing Manager in the UK, who owns global strategy. Your job is to be the best possible expression of that strategy in the US market—with real ownership over how it lands.
What You’ll Own
Product Positioning & Messaging: Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
GTM Campaigns: Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
Launch Execution: Co‑ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
Competitive & Market Intelligence: Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—a source material that the Sales Enablement team can translate into training and learning materials
Customer Advocacy: Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
Adoption & Expansion: Contribute to post‑sale adoption across the US customer base: in‑app messaging, customer marketing, expansion campaigns, and upsell motions
Field Feedback Loop: Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence
What You Won’t Own
Global positioning, competitive strategy, and buyer research: these sit with our UK‑based, Senior Product Marketing Manager. You’ll receive that strategic context and adapt it for the US market.
Sales enablement delivery and training: you’ll work closely with dedicated Sales Enablement who own rep onboarding, training sessions, and translating your content into learning materials.
Key Relationships
US Sales (AEs, BDRs): daily collaboration, field intelligence, deal support, feedback loops
Orbital’s LSA Team (all ex‑real‑estate attorneys) and our subject‑matter experts
Sales Enablement: you provide the content and expertise; they deliver training and rep readiness for the US team
US Customer Success: customer stories from the US market
UK PMM: receive global strategic positioning, feed back US field intelligence
Marketing: campaign coordination and execution
What We’re Looking For
3–5+ years’ experience in B2B product marketing or a closely related GTM role
Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
Proven ability to create high‑quality marketing content: battlecards, competitive analyses, positioning documents, and one‑pagers
Experience coordinating product launches end‑to‑end
Excellent project management skills: you thrive in fast‑moving environments with multiple stakeholders
Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
Experience in regulated or complex industries (e.g., legal, finance, professional services) is a plus
Understanding of the US B2B buying landscape: you know how US enterprise and mid‑market buyers evaluate and purchase software
Comfort working in a distributed team across time zones, particularly collaborating with UK‑based colleagues
Competitive salary: $146,000–$159,000 DOE
401k match and equity options in a fast‑growing start‑up
20 days paid holiday (plus bank holidays)
Professional equipment and personal development budget, along with training opportunities to learn and develop your skills
Commuter benefits
An inclusive community enjoying all‑company off‑sites, lunches and socials
Security is everyone’s responsibility at Orbital.
We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
At Orbital, we’re committed to building a diverse and inclusive team.
We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.
Pay is based on several factors, which may include job‑related knowledge, skills, experience, and business requirements.
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You’ll work closely with our Senior Product Marketing Manager in the UK, who owns global strategy. Your job is to be the best possible expression of that strategy in the US market—with real ownership over how it lands.
What You’ll Own
Product Positioning & Messaging: Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
GTM Campaigns: Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
Launch Execution: Co‑ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
Competitive & Market Intelligence: Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—a source material that the Sales Enablement team can translate into training and learning materials
Customer Advocacy: Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
Adoption & Expansion: Contribute to post‑sale adoption across the US customer base: in‑app messaging, customer marketing, expansion campaigns, and upsell motions
Field Feedback Loop: Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence
What You Won’t Own
Global positioning, competitive strategy, and buyer research: these sit with our UK‑based, Senior Product Marketing Manager. You’ll receive that strategic context and adapt it for the US market.
Sales enablement delivery and training: you’ll work closely with dedicated Sales Enablement who own rep onboarding, training sessions, and translating your content into learning materials.
Key Relationships
US Sales (AEs, BDRs): daily collaboration, field intelligence, deal support, feedback loops
Orbital’s LSA Team (all ex‑real‑estate attorneys) and our subject‑matter experts
Sales Enablement: you provide the content and expertise; they deliver training and rep readiness for the US team
US Customer Success: customer stories from the US market
UK PMM: receive global strategic positioning, feed back US field intelligence
Marketing: campaign coordination and execution
What We’re Looking For
3–5+ years’ experience in B2B product marketing or a closely related GTM role
Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
Proven ability to create high‑quality marketing content: battlecards, competitive analyses, positioning documents, and one‑pagers
Experience coordinating product launches end‑to‑end
Excellent project management skills: you thrive in fast‑moving environments with multiple stakeholders
Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
Experience in regulated or complex industries (e.g., legal, finance, professional services) is a plus
Understanding of the US B2B buying landscape: you know how US enterprise and mid‑market buyers evaluate and purchase software
Comfort working in a distributed team across time zones, particularly collaborating with UK‑based colleagues
Competitive salary: $146,000–$159,000 DOE
401k match and equity options in a fast‑growing start‑up
20 days paid holiday (plus bank holidays)
Professional equipment and personal development budget, along with training opportunities to learn and develop your skills
Commuter benefits
An inclusive community enjoying all‑company off‑sites, lunches and socials
Security is everyone’s responsibility at Orbital.
We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
At Orbital, we’re committed to building a diverse and inclusive team.
We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.
Pay is based on several factors, which may include job‑related knowledge, skills, experience, and business requirements.
#J-18808-Ljbffr