Digital Marketing Manager
National Athletic Trainers' Association, Carrollton, TX, United States
The NATA is seeking a Digital Marketing Manager with at least three years of digital campaign execution or multi-channel marketing experience. The Digital Marketing Manager serves as NATA’s lead for digital marketing strategy, execution, and governance within the Marketing & Communications (MARCOM) department. This role develops and manages integrated digital initiatives that support membership growth and engagement across the full lifecycle—from attraction and onboarding to retention and re‑engagement. This position owns digital workflows, marketing automation, analytics, and content frameworks that drive consistent, data‑informed membership outcomes. The Digital Marketing Manager collaborates closely with colleagues across Membership, Events, Education, Advocacy, and other internal teams to ensure alignment, consistency, and excellence across all digital communication touchpoints.
Key Responsibilities Digital Marketing Strategy & Governance
Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
Translate organizational priorities into measurable, data‑driven digital campaigns and plans
Campaign Planning, Execution & Optimization
Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
Oversee campaign timelines, audience targeting, segmentation, and performance optimization
Manage campaign budgets and testing strategies to maximize ROI
Email Marketing & Marketing Automation
Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms
Own lifecycle strategy for email and automation
Content Strategy & Digital Asset Management
Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
Partner with internal teams to ensure content aligns with NATA’s brand, membership value proposition, and organizational priorities
Define digital content strategy and messaging approach
Ensure alignment with brand, value proposition and campaigns
Website, SEO & Conversion Optimization
Oversee SEO strategy and website enhancements to increase discoverability and conversion
Optimize landing pages and member journeys for clarity, usability, and performance
Analytics, Dashboards & Reporting
Build and maintain dashboards connecting digital activity to membership outcomes (join, renew, engage)
Track and report on key performance indicators across campaigns, email, paid media, and web performance
Establish benchmarks and drive continuous improvement using data and insights
Translate performance into actionable insights
AI Enablement & Digital Innovation
Identify opportunities to leverage AI tools to improve efficiency, content development, and campaign performance
Help establish AI workflows aligned with NATA’s brand voice, standards, and digital guidelines
Cross‑Functional Collaboration
Partner with Membership, Meetings, Education, Advocacy, and other departments to align digital marketing efforts
Provide guidance and digital best practices to internal stakeholders
Tools & Platforms
HubSpot (marketing automation and reporting)
Google Analytics
Microsoft 365
Drupal (nata.org)
Canva
Advertising platforms (Meta, LinkedIn, Google Ads, Reddit)
Nimble
Survey and communication tools (CallFire, Zoom)
AI‑assisted tools (Microsoft Copilot, ChatGPT)
Required Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field
Experience planning and managing digital marketing campaigns
Strong understanding of membership, lifecycle, or subscription‑based marketing
Experience with email platforms, marketing automation tools, analytics, and CRM systems
Ability to translate data into clear insights and strategic recommendations
Strong collaboration, communication, and project management skills
Preferred Qualifications
Experience working in an association, nonprofit, or membership‑based organization
Hands‑on experience with HubSpot for marketing automation and reporting
Familiarity with AI‑assisted marketing or content workflows
Understanding of digital acquisition funnels and lifecycle marketing principles
Advanced email automation platforms
SEO tools (e.g., SEMrush, Ahrefs)
Compensation & Benefits Salary range for this position is $80,000 – $90,000 annually.
NATA offers a competitive benefits package including medical, dental, and vision insurance; generous PTO and paid holidays; 401(k) retirement and pension plan; flexible work hours; professional development support and life insurance coverage.
This is a hybrid position based in the DFW, TX area.
NATA is an Equal Opportunity Employer (EOE).
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Key Responsibilities Digital Marketing Strategy & Governance
Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
Translate organizational priorities into measurable, data‑driven digital campaigns and plans
Campaign Planning, Execution & Optimization
Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
Oversee campaign timelines, audience targeting, segmentation, and performance optimization
Manage campaign budgets and testing strategies to maximize ROI
Email Marketing & Marketing Automation
Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms
Own lifecycle strategy for email and automation
Content Strategy & Digital Asset Management
Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
Partner with internal teams to ensure content aligns with NATA’s brand, membership value proposition, and organizational priorities
Define digital content strategy and messaging approach
Ensure alignment with brand, value proposition and campaigns
Website, SEO & Conversion Optimization
Oversee SEO strategy and website enhancements to increase discoverability and conversion
Optimize landing pages and member journeys for clarity, usability, and performance
Analytics, Dashboards & Reporting
Build and maintain dashboards connecting digital activity to membership outcomes (join, renew, engage)
Track and report on key performance indicators across campaigns, email, paid media, and web performance
Establish benchmarks and drive continuous improvement using data and insights
Translate performance into actionable insights
AI Enablement & Digital Innovation
Identify opportunities to leverage AI tools to improve efficiency, content development, and campaign performance
Help establish AI workflows aligned with NATA’s brand voice, standards, and digital guidelines
Cross‑Functional Collaboration
Partner with Membership, Meetings, Education, Advocacy, and other departments to align digital marketing efforts
Provide guidance and digital best practices to internal stakeholders
Tools & Platforms
HubSpot (marketing automation and reporting)
Google Analytics
Microsoft 365
Drupal (nata.org)
Canva
Advertising platforms (Meta, LinkedIn, Google Ads, Reddit)
Nimble
Survey and communication tools (CallFire, Zoom)
AI‑assisted tools (Microsoft Copilot, ChatGPT)
Required Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field
Experience planning and managing digital marketing campaigns
Strong understanding of membership, lifecycle, or subscription‑based marketing
Experience with email platforms, marketing automation tools, analytics, and CRM systems
Ability to translate data into clear insights and strategic recommendations
Strong collaboration, communication, and project management skills
Preferred Qualifications
Experience working in an association, nonprofit, or membership‑based organization
Hands‑on experience with HubSpot for marketing automation and reporting
Familiarity with AI‑assisted marketing or content workflows
Understanding of digital acquisition funnels and lifecycle marketing principles
Advanced email automation platforms
SEO tools (e.g., SEMrush, Ahrefs)
Compensation & Benefits Salary range for this position is $80,000 – $90,000 annually.
NATA offers a competitive benefits package including medical, dental, and vision insurance; generous PTO and paid holidays; 401(k) retirement and pension plan; flexible work hours; professional development support and life insurance coverage.
This is a hybrid position based in the DFW, TX area.
NATA is an Equal Opportunity Employer (EOE).
#J-18808-Ljbffr