Senior Manager Performance Marketing (Subscription Apps)
Fabulous, Poland, NY, United States
Overview
Senior User Acquisition Manager to own and scale growth for one or more core products. This role goes beyond campaign execution — responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams. Lead web and web-to-app acquisition across key channels, aiming to scale efficiently while improving user quality through funnels, onboarding, and monetization strategies. This role connects performance marketing with product thinking—identifying opportunities, advocating for changes, and driving cross-functional initiatives that unlock new growth. Experience in subscription-based products and a mix of marketing, data, and product is preferred. Responsibilities
Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS), not just short-term CPA Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience Design and execute testing strategies across channels, creatives, funnels, and pricing models Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels Lead creative strategy in collaboration with in-house teams, ensuring high testing velocity and strong performance insights Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization Own and deliver cross-functional projects, such as new market launches, funnel iterations, or new channel onboarding Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives Qualifications
5+ years in user acquisition / growth, managing substantial budgets in subscription-based apps, consumer products, or high-scale e-commerce Proven experience owning performance for a product or business line, not just executing campaigns Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models Experience working cross-functionally with Product and Engineering, influencing roadmap decisions with data and insights Deep expertise across Meta, Google (Search, Display, YouTube), and at least one additional paid channel (TikTok, Pinterest, Snap, etc.) Strong analytical mindset with hands-on experience in tools such as Amplitude, Looker, or similar BI platforms Ability to translate data into strategy, identifying root causes and growth levers beyond surface-level metrics Experience with tracking and attribution systems (CAPI, event pipelines, discrepancies, signal quality) Strong ownership mentality, with a proactive approach to identifying and solving problems Comfortable operating in a fast-paced, experimentation-driven environment
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Senior User Acquisition Manager to own and scale growth for one or more core products. This role goes beyond campaign execution — responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams. Lead web and web-to-app acquisition across key channels, aiming to scale efficiently while improving user quality through funnels, onboarding, and monetization strategies. This role connects performance marketing with product thinking—identifying opportunities, advocating for changes, and driving cross-functional initiatives that unlock new growth. Experience in subscription-based products and a mix of marketing, data, and product is preferred. Responsibilities
Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS), not just short-term CPA Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience Design and execute testing strategies across channels, creatives, funnels, and pricing models Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels Lead creative strategy in collaboration with in-house teams, ensuring high testing velocity and strong performance insights Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization Own and deliver cross-functional projects, such as new market launches, funnel iterations, or new channel onboarding Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives Qualifications
5+ years in user acquisition / growth, managing substantial budgets in subscription-based apps, consumer products, or high-scale e-commerce Proven experience owning performance for a product or business line, not just executing campaigns Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models Experience working cross-functionally with Product and Engineering, influencing roadmap decisions with data and insights Deep expertise across Meta, Google (Search, Display, YouTube), and at least one additional paid channel (TikTok, Pinterest, Snap, etc.) Strong analytical mindset with hands-on experience in tools such as Amplitude, Looker, or similar BI platforms Ability to translate data into strategy, identifying root causes and growth levers beyond surface-level metrics Experience with tracking and attribution systems (CAPI, event pipelines, discrepancies, signal quality) Strong ownership mentality, with a proactive approach to identifying and solving problems Comfortable operating in a fast-paced, experimentation-driven environment
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