Sr Community Engagement Manager Sr Community Engagement Manager Beyond Meat Hybr
Seeds Renewables, El Segundo, CA, United States
Sr Community Engagement Manager
Beyond Meat, Inc., also known as Beyond The Plant Protein Company™, produces plant‑based products without GMOs, hormones, or antibiotics.
Job Description The
Senior Manager of Community Engagement
leads strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission‑aligned partners. This role drives authentic engagement, strengthens brand loyalty, and addresses misinformation by elevating credible, values‑driven voices that reinforce the benefits of Beyond Meat’s products. At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability.
Responsibilities
Design and execute a comprehensive partnership strategy across mission‑aligned nonprofit and advocacy organizations
Build and maintain trusted, long‑term relationships with leaders in animal welfare, plant‑based health, environmental advocacy, rescues, sanctuaries, and student communities
Identify and activate credible third‑party voices to help counter misinformation and reinforce the Company’s mission and values
Partner cross‑functionally with Communications and Marketing to support op‑eds, campaigns, and organic amplification opportunities
Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments
Lead a scalable grassroots engagement strategy that drives authentic connections with plant‑based and mission‑aligned communities
Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion‑driven spaces
Direct execution of product sampling, donations, field activations, and ambassador‑style engagement programs
Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return
Position Beyond Meat as a trusted, mission‑driven partner—not a transactional sponsor—within aligned communities
Develop partnership frameworks that enable long‑term collaboration, co‑created initiatives, and shared value
Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention
Build and implement scalable systems for managing coalition and grassroots programs
Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification
Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI
Continuously optimize strategies based on data, insights, and the evolving needs of the business
Supervisory Duties
None
Qualifications
Bachelor’s degree in a related field required
7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
Proven success building and managing mission‑aligned partnerships or coalitions
Strong understanding of animal welfare, plant‑based nutrition, sustainability, and/or environmental advocacy ecosystems
Experience leading community‑based campaigns, event activations, or ambassador programs
Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
Strong project management and cross‑functional collaboration skills in a fast‑paced environment
Experience with measurement frameworks, impact tracking, and partner relationship management systems
High emotional intelligence, sound judgment, and a deep commitment to purpose‑driven work
Strong strategic thinking skillset
Experience in relationship building & stakeholder influence
Strong verbal and written communications
Data‑driven decision making
Work Environment
In‑office at headquarters in El Segundo, CA or remote in a major metropolitan area
Travel expected (approximately 20 %)
Salary Annual salary commensurate with experience. The starting annual base pay for this role is between USD $120,000 and $140,000. The actual base is dependent upon many factors including training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.
Equal Employment Opportunity Statement Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time. For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
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Job Description The
Senior Manager of Community Engagement
leads strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission‑aligned partners. This role drives authentic engagement, strengthens brand loyalty, and addresses misinformation by elevating credible, values‑driven voices that reinforce the benefits of Beyond Meat’s products. At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability.
Responsibilities
Design and execute a comprehensive partnership strategy across mission‑aligned nonprofit and advocacy organizations
Build and maintain trusted, long‑term relationships with leaders in animal welfare, plant‑based health, environmental advocacy, rescues, sanctuaries, and student communities
Identify and activate credible third‑party voices to help counter misinformation and reinforce the Company’s mission and values
Partner cross‑functionally with Communications and Marketing to support op‑eds, campaigns, and organic amplification opportunities
Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments
Lead a scalable grassroots engagement strategy that drives authentic connections with plant‑based and mission‑aligned communities
Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion‑driven spaces
Direct execution of product sampling, donations, field activations, and ambassador‑style engagement programs
Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return
Position Beyond Meat as a trusted, mission‑driven partner—not a transactional sponsor—within aligned communities
Develop partnership frameworks that enable long‑term collaboration, co‑created initiatives, and shared value
Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention
Build and implement scalable systems for managing coalition and grassroots programs
Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification
Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI
Continuously optimize strategies based on data, insights, and the evolving needs of the business
Supervisory Duties
None
Qualifications
Bachelor’s degree in a related field required
7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
Proven success building and managing mission‑aligned partnerships or coalitions
Strong understanding of animal welfare, plant‑based nutrition, sustainability, and/or environmental advocacy ecosystems
Experience leading community‑based campaigns, event activations, or ambassador programs
Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
Strong project management and cross‑functional collaboration skills in a fast‑paced environment
Experience with measurement frameworks, impact tracking, and partner relationship management systems
High emotional intelligence, sound judgment, and a deep commitment to purpose‑driven work
Strong strategic thinking skillset
Experience in relationship building & stakeholder influence
Strong verbal and written communications
Data‑driven decision making
Work Environment
In‑office at headquarters in El Segundo, CA or remote in a major metropolitan area
Travel expected (approximately 20 %)
Salary Annual salary commensurate with experience. The starting annual base pay for this role is between USD $120,000 and $140,000. The actual base is dependent upon many factors including training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.
Equal Employment Opportunity Statement Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time. For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
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