Product Marketing Senior Consultant
SAP SE, Chicago, IL, United States
Product Marketing Expert – North America
We are seeking a strategic and forward-thinking product marketing leader to drive AI thought leadership, market insights, and content strategy for SAP Customer Experience (CX). This role will position SAP CX as an innovator in AI-driven customer engagement by shaping narratives, conducting deep market research, and creating compelling content that resonates with executives, analysts, and industry influencers.
What You’ll Build The role focuses on crafting AI-driven narratives and driving research, content, and influencer programs to promote SAP CX’s leadership in the customer experience domain.
Thought Leadership & Market Research
Define SAP CX’s AI thought leadership agenda, identifying key themes and trends shaping the future of customer experience.
Conduct market research and competitive analysis to uncover insights that inform messaging, positioning, and content strategy.
Collaborate across internal teams and external partners to deliver a high-impact AI CX thought leadership launch strategy and measurable results.
Develop executive-level narratives and strategic content for analyst relations, media engagements, and keynote presentations.
Partner with SAP Business AI teams to articulate joint narratives and integrated messaging.
Track and report market trends, analyst rankings, press engagement, and AI adoption metrics, delivering quarterly insights to leadership.
Content Marketing & Storytelling
Create high-value thought leadership assets (research reports, web content, whitepapers, blogs) that position SAP CX as an AI leader.
Architect conversation presentations for the field and support keynote content for flagship events, showcasing SAP CX AI innovations.
Collaborate with GTM and Campaign teams to translate research insights into compelling customer-facing content.
Ensure consistency and clarity in all messaging across web, events, and campaigns.
Maintain a centralized content toolkit for AI narratives, enabling scalable use across marketing and sales teams.
Influencer Marketing & Advocacy
Design and execute SAP CX’s influencer marketing strategy, identifying key industry voices, analysts, and social influencers to amplify AI narratives.
Build and manage an influencer engagement program, including recruitment, onboarding, and ongoing relationship management.
Develop co-marketing initiatives with influencers—such as joint content, webinars, and social campaigns—to extend reach and credibility.
Track and report impact metrics (engagement, reach, sentiment) to demonstrate ROI and optimize influencer activities.
What You Bring
8+ years of experience in product marketing, content strategy, or market research in enterprise software or SaaS.
Proven success in developing thought leadership programs and executive-level content.
Strong understanding of AI technologies and their application in customer experience.
Expertise in market research, competitive analysis, and trend forecasting.
Exceptional writing, storytelling, and presentation skills.
Preferred Qualifications
Experience working in a matrixed organization with cross-functional teams.
Familiarity with SAP’s ecosystem and CX portfolio.
Strong background in AI models, training, infrastructure and behavioral research.
Where You Belong You will join a highly collaborative, global Product Marketing team within SAP Customer Experience that sits at the intersection of AI innovation, product strategy, and go‑to‑market execution. The team works closely with product management, engineering, sales, communications, and SAP-wide Business AI partners to shape how SAP CX shows up in the market. Together, we focus on turning complex technology into clear, compelling stories that drive impact for customers, partners, and the broader ecosystem. This is a fast‑paced, forward‑thinking team where strategic thinking, creativity, and influence come together to shape SAP’s leadership in AI‑powered customer engagement.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131000-271600 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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What You’ll Build The role focuses on crafting AI-driven narratives and driving research, content, and influencer programs to promote SAP CX’s leadership in the customer experience domain.
Thought Leadership & Market Research
Define SAP CX’s AI thought leadership agenda, identifying key themes and trends shaping the future of customer experience.
Conduct market research and competitive analysis to uncover insights that inform messaging, positioning, and content strategy.
Collaborate across internal teams and external partners to deliver a high-impact AI CX thought leadership launch strategy and measurable results.
Develop executive-level narratives and strategic content for analyst relations, media engagements, and keynote presentations.
Partner with SAP Business AI teams to articulate joint narratives and integrated messaging.
Track and report market trends, analyst rankings, press engagement, and AI adoption metrics, delivering quarterly insights to leadership.
Content Marketing & Storytelling
Create high-value thought leadership assets (research reports, web content, whitepapers, blogs) that position SAP CX as an AI leader.
Architect conversation presentations for the field and support keynote content for flagship events, showcasing SAP CX AI innovations.
Collaborate with GTM and Campaign teams to translate research insights into compelling customer-facing content.
Ensure consistency and clarity in all messaging across web, events, and campaigns.
Maintain a centralized content toolkit for AI narratives, enabling scalable use across marketing and sales teams.
Influencer Marketing & Advocacy
Design and execute SAP CX’s influencer marketing strategy, identifying key industry voices, analysts, and social influencers to amplify AI narratives.
Build and manage an influencer engagement program, including recruitment, onboarding, and ongoing relationship management.
Develop co-marketing initiatives with influencers—such as joint content, webinars, and social campaigns—to extend reach and credibility.
Track and report impact metrics (engagement, reach, sentiment) to demonstrate ROI and optimize influencer activities.
What You Bring
8+ years of experience in product marketing, content strategy, or market research in enterprise software or SaaS.
Proven success in developing thought leadership programs and executive-level content.
Strong understanding of AI technologies and their application in customer experience.
Expertise in market research, competitive analysis, and trend forecasting.
Exceptional writing, storytelling, and presentation skills.
Preferred Qualifications
Experience working in a matrixed organization with cross-functional teams.
Familiarity with SAP’s ecosystem and CX portfolio.
Strong background in AI models, training, infrastructure and behavioral research.
Where You Belong You will join a highly collaborative, global Product Marketing team within SAP Customer Experience that sits at the intersection of AI innovation, product strategy, and go‑to‑market execution. The team works closely with product management, engineering, sales, communications, and SAP-wide Business AI partners to shape how SAP CX shows up in the market. Together, we focus on turning complex technology into clear, compelling stories that drive impact for customers, partners, and the broader ecosystem. This is a fast‑paced, forward‑thinking team where strategic thinking, creativity, and influence come together to shape SAP’s leadership in AI‑powered customer engagement.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131000-271600 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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