Content Marketing Manager

A little about us… Knit is the AI-Native Research Agency helping researchers run agency-quality quant + qual research at a fraction of traditional agency time and cost. Through Knit, brands like NASCAR, JBL, and Mars automate their consumer research process to get a quicker and more holistic understanding of their audiences. About the Role Knit is hiring a Content Marketing Manager to own and execute our B2B content engine. This person will translate customer insights, proprietary research, and product value into high-impact content that drives awareness, engagement, and qualified pipeline. This is not just a content production role. Responsibilities Turning research and customer insights into thought leadership Owning Knit’s organic LinkedIn presence Supporting executive thought leadership on LinkedIn Owning event content for a variety of events Building scalable, AI-enhanced content workflows Driving measurable impact on MQLs, SQLs, and revenue Qualifications 4+ years of content marketing or direct copywriting experience in a B2B environment (SaaS preferred) Extremely strong writing skills (long-form and short-form) with the ability to translate complex research into compelling narratives Proven experience creating content that drives measurable pipeline impact Experience owning or significantly contributing to a B2B LinkedIn presence Demonstrated experience using AI tools to enhance content production and optimization Strong visual taste with basic design proficiency (Canva, Figma, or similar) Experience collaborating effectively with internal or external designers Ability to make and revisit decisions based on real-time performance data Ability to produce long-form, short-form, graphic, and presentation-based content (or manage freelancers to do so) Ability to develop, organize, and maintain process documentation Ability to manage multiple projects and juggle priorities Results-oriented; proven ability to prioritize, drive, and achieve results under time pressure Required Skills Previous experience in market research SaaS, insights platforms, or go-to-market SaaS Strong SEO and data-driven content optimization experience Experience turning proprietary data into thought leadership Familiarity with HubSpot, Google Analytics, LinkedIn analytics, and modern marketing tech stacks Experience with light data analysis Experience with Adobe Creative Cloud (Illustrator, Photoshop, AfterEffects) Pay range and compensation package Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more! Equal Opportunity Statement Our Company Values: We are the Championship Team. This means we: Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through). Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it. #J-18808-Ljbffr