Sr Manager, gMG HCP Marketing – Rare Disease
Amgen, Chicago, IL, United States
What you will do
UPLIZNA (inebilizumab) is a monoclonal antibody targeting the CD19 cell surface marker on B-cells and is building strong momentum as a multi‑indication autoimmune franchise. UPLIZNA is FDA‑approved for the treatment of Neuromyelitis Optica Spectrum Disorder (NMOSD), IgG4‑Related Disease (IgG4‑RD), and most recently, Generalized Myasthenia Gravis (gMG)—a chronic autoimmune disease driven by pathogenic autoantibodies that impair neuromuscular transmission and lead to muscle weakness.
With multiple approved indications and continued expansion, UPLIZNA is entering a pivotal phase of growth. The gMG launch represents a significant opportunity to establish UPLIZNA as a foundational therapy within neurology and help more patients around the world.
The UPLIZNA gMG HCP Marketing Sr. Manager will play a central role in shaping and executing a high‑impact launch. This leader will drive the gMG HCP strategy, elevate disease and brand education among neurologists, and clearly differentiate UPLIZNA’s value in a competitive landscape. The role requires strong cross‑functional leadership across medical, sales, market access, and commercial teams to build on a best‑in‑class launch.
Success in this role requires a launch mindset, strategic agility, and a strong focus on execution—paired with a passion for improving patient outcomes and a commitment to excellence.
Responsibilities
Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post‑approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance.
Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market.
Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave‑behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics.
Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high‑impact promotional materials aligned with brand strategy.
Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high‑impact, data‑driven tactical plans.
Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post‑launch.
Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
Support the onboarding of the expanding team, including mentorship of marketers and training of field teams.
Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post‑launch.
Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post‑launch environment.
Drive strong cross‑functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution.
Embody Amgen Values and foster a high‑performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross‑functional partners.
Basic Qualifications
Doctorate degree and 2 years of Marketing experience
Master’s degree and 4 years of Marketing experience
Bachelor’s degree and 6 years of Marketing experience
Associate’s degree and 10 years of Marketing experience
High school diploma / GED and 12 years Marketing experience
Preferred Qualifications
Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
Experience leading strategy development and influencing cross‑functional teams
Neurology experience preferred
Rare disease and launch experience preferred
Experience collaborating with external experts and professional medical associations
Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
Experience managing multiple projects and external vendors simultaneously
Ability to translate complex information and strategies into simple, clear, and impactful plans
What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well‑being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales‑based incentive plan
Stock‑based long‑term incentives
Award‑winning time‑off plans
Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Internal Transfer Guidelines.
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With multiple approved indications and continued expansion, UPLIZNA is entering a pivotal phase of growth. The gMG launch represents a significant opportunity to establish UPLIZNA as a foundational therapy within neurology and help more patients around the world.
The UPLIZNA gMG HCP Marketing Sr. Manager will play a central role in shaping and executing a high‑impact launch. This leader will drive the gMG HCP strategy, elevate disease and brand education among neurologists, and clearly differentiate UPLIZNA’s value in a competitive landscape. The role requires strong cross‑functional leadership across medical, sales, market access, and commercial teams to build on a best‑in‑class launch.
Success in this role requires a launch mindset, strategic agility, and a strong focus on execution—paired with a passion for improving patient outcomes and a commitment to excellence.
Responsibilities
Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post‑approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance.
Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market.
Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave‑behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics.
Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high‑impact promotional materials aligned with brand strategy.
Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high‑impact, data‑driven tactical plans.
Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post‑launch.
Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
Support the onboarding of the expanding team, including mentorship of marketers and training of field teams.
Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post‑launch.
Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post‑launch environment.
Drive strong cross‑functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution.
Embody Amgen Values and foster a high‑performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross‑functional partners.
Basic Qualifications
Doctorate degree and 2 years of Marketing experience
Master’s degree and 4 years of Marketing experience
Bachelor’s degree and 6 years of Marketing experience
Associate’s degree and 10 years of Marketing experience
High school diploma / GED and 12 years Marketing experience
Preferred Qualifications
Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
Experience leading strategy development and influencing cross‑functional teams
Neurology experience preferred
Rare disease and launch experience preferred
Experience collaborating with external experts and professional medical associations
Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
Experience managing multiple projects and external vendors simultaneously
Ability to translate complex information and strategies into simple, clear, and impactful plans
What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well‑being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales‑based incentive plan
Stock‑based long‑term incentives
Award‑winning time‑off plans
Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Internal Transfer Guidelines.
#J-18808-Ljbffr