Sr Manager, gMG HCP Marketing - Rare Disease - Remote
BioSpace, Washington, District of Columbia, United States
UPLIZNA gMG HCP Marketing, Sr. Manager
Senior Manager in G‑M G HCP Marketing for UPLIZNA (inebilizumab), a monoclonal antibody approved for Neuromyelitis Optica Spectrum Disorder (NMOSD), IgG4‑Related Disease (IgG4‑RD), and Generalized Myasthenia Gravis (GMG). The role focuses on launch strategy, stakeholder engagement, and brand performance.
Responsibilities
Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post‑approval phase, accelerating uptake, driving adoption, and optimizing launch performance.
Refine and scale brand positioning, disease‑state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth.
Lead the ongoing optimization and deployment of HCP marketing tactics and materials (iCVAs, leave‑behinds, reprint carriers, RTEs, websites) based on market research, field insights, performance data, and evolving market dynamics.
Partner with the Marketing Approval Committee (MAC) for timely approval and continuous evolution of compliant promotional materials aligned with brand strategy.
Contribute to annual brand planning, identifying opportunities to accelerate growth and translating strategy into high‑impact, data‑driven tactical plans.
Partner with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and align scientific and promotional narratives post‑launch.
Assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
Support onboarding of the expanding team, mentoring marketers and training field teams.
Support omnichannel activities (NPP, websites, DTC) to reinforce positioning and drive engagement post‑launch.
Collaborate with Sales Training to refine training content and tools, ensuring field teams are equipped for dynamic post‑launch environment.
Drive cross‑functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training.
Embody Amgen Values and foster a high‑performing, collaborative, and engaging team culture across the UPLIZNA brand team and partners.
Basic Qualifications Doctorate degree with 2 years of marketing experience OR Master’s degree with 4 years of marketing experience OR Bachelor’s degree with 6 years of marketing experience OR Associate’s degree with 10 years of marketing experience OR High school diploma (or GED) with 12 years of marketing experience.
Preferred Qualifications
Strong marketing competencies across brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement.
Experience leading strategy development and influencing cross‑functional teams.
Neurology experience preferred.
Rare disease and launch experience preferred.
Experience collaborating with external experts and professional medical associations.
Strong communication skills with ability to engage, connect, and influence senior management and sales/marketing organizations.
Experience managing multiple projects and external vendors simultaneously.
Ability to translate complex information and strategies into simple, clear, and impactful plans.
Sponsorship Not guaranteed.
Benefits Competitive benefits package including health, dental, vision, retirement savings with company contributions, bonuses, stock‑based long‑term incentives, time‑off plans, and flexible work models.
Equal Opportunity Employer Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. Reasonable accommodation will be provided for individuals with disabilities.
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Responsibilities
Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post‑approval phase, accelerating uptake, driving adoption, and optimizing launch performance.
Refine and scale brand positioning, disease‑state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth.
Lead the ongoing optimization and deployment of HCP marketing tactics and materials (iCVAs, leave‑behinds, reprint carriers, RTEs, websites) based on market research, field insights, performance data, and evolving market dynamics.
Partner with the Marketing Approval Committee (MAC) for timely approval and continuous evolution of compliant promotional materials aligned with brand strategy.
Contribute to annual brand planning, identifying opportunities to accelerate growth and translating strategy into high‑impact, data‑driven tactical plans.
Partner with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and align scientific and promotional narratives post‑launch.
Assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
Support onboarding of the expanding team, mentoring marketers and training field teams.
Support omnichannel activities (NPP, websites, DTC) to reinforce positioning and drive engagement post‑launch.
Collaborate with Sales Training to refine training content and tools, ensuring field teams are equipped for dynamic post‑launch environment.
Drive cross‑functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training.
Embody Amgen Values and foster a high‑performing, collaborative, and engaging team culture across the UPLIZNA brand team and partners.
Basic Qualifications Doctorate degree with 2 years of marketing experience OR Master’s degree with 4 years of marketing experience OR Bachelor’s degree with 6 years of marketing experience OR Associate’s degree with 10 years of marketing experience OR High school diploma (or GED) with 12 years of marketing experience.
Preferred Qualifications
Strong marketing competencies across brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement.
Experience leading strategy development and influencing cross‑functional teams.
Neurology experience preferred.
Rare disease and launch experience preferred.
Experience collaborating with external experts and professional medical associations.
Strong communication skills with ability to engage, connect, and influence senior management and sales/marketing organizations.
Experience managing multiple projects and external vendors simultaneously.
Ability to translate complex information and strategies into simple, clear, and impactful plans.
Sponsorship Not guaranteed.
Benefits Competitive benefits package including health, dental, vision, retirement savings with company contributions, bonuses, stock‑based long‑term incentives, time‑off plans, and flexible work models.
Equal Opportunity Employer Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. Reasonable accommodation will be provided for individuals with disabilities.
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