Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose
Hewlett Packard Enterprise, San Jose, CA, United States
• Hybrid role: average 2 days per week from an HPE office.
Who We Are Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work, connecting, protecting, analyzing, and acting on data and applications wherever they live.
Job Description The
Senior Global One Search (SEO, AEO, SEM) Program Manager
leads the global “One Search” strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. The position is based in Houston, TX or San Jose, CA on a hybrid schedule.
Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance.
Lead quarterly business reviews and roadmap presentations with the business groups.
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform
Hands‑on knowledge on Brightedge, GSC, Adobe Analytics, Adobe Cloud, and GDN.
Google Ads and Brightedge certifications.
Hands‑on knowledge creating ad copies for SEM using tactics to optimize ad efficiencies.
Requirements
7+ years of combined experience in SEO & SEM.
B2B experience is a plus.
Additional Skills
Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow‑Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis.
What We Can Offer You Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that support physical, financial, and emotional wellbeing.
Personal & Professional Development We invest in your career, offering specific programs to help you reach any career goals, whether becoming a knowledge expert or applying your skills to another division.
Job: Marketing | Job Level: Expert
The expected salary/wage range for this position is provided below. Actual offer may vary based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas. The listed salary range reflects base salary. Variable incentives may also be offered.
Information about employee benefits offered in the US can be found at https://myhperewards.com/main
ew-hire-enrollment.html
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
Equal Employment Opportunity .
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE‑authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
#J-18808-Ljbffr
Who We Are Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work, connecting, protecting, analyzing, and acting on data and applications wherever they live.
Job Description The
Senior Global One Search (SEO, AEO, SEM) Program Manager
leads the global “One Search” strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. The position is based in Houston, TX or San Jose, CA on a hybrid schedule.
Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance.
Lead quarterly business reviews and roadmap presentations with the business groups.
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform
Hands‑on knowledge on Brightedge, GSC, Adobe Analytics, Adobe Cloud, and GDN.
Google Ads and Brightedge certifications.
Hands‑on knowledge creating ad copies for SEM using tactics to optimize ad efficiencies.
Requirements
7+ years of combined experience in SEO & SEM.
B2B experience is a plus.
Additional Skills
Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow‑Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis.
What We Can Offer You Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that support physical, financial, and emotional wellbeing.
Personal & Professional Development We invest in your career, offering specific programs to help you reach any career goals, whether becoming a knowledge expert or applying your skills to another division.
Job: Marketing | Job Level: Expert
The expected salary/wage range for this position is provided below. Actual offer may vary based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas. The listed salary range reflects base salary. Variable incentives may also be offered.
Information about employee benefits offered in the US can be found at https://myhperewards.com/main
ew-hire-enrollment.html
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
Equal Employment Opportunity .
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE‑authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
#J-18808-Ljbffr