Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose
Hewlett Packard Enterprise Company, Saratoga Springs, NY, United States
Senior Global One Search (SEO, AEO, SEM) Program Manager
Hybrid work schedule. Based in Houston, TX or San Jose, CA.
Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance.
Lead quarterly business reviews and roadmap presentations with the business groups.
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform Skills
Brightedge, Google Search Console, Adobe Analytics, Adobe Cloud, Google Display Network (GDN).
Google Ads (AdWords) certification; Brightedge certification.
Hands‑on experience creating ad copies for SEM and optimizing ad efficiencies.
Requirements
7+ years of combined experience in SEO and SEM.
B2B experience is a plus.
Compensation United States of America: Annual salary USD 105,500 – 213,500 in California; 92,600 – 213,500 in Texas. The listed range reflects base salary. Variable incentives may also be offered.
Benefits
Health & wellbeing benefits supporting physical, financial and emotional wellbeing.
Personal & professional development programs to support career growth.
Unconditional inclusion and diversity initiatives.
Equal Employment Opportunity Hewlett Packard Enterprise is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. We comply with all applicable laws related to the use of arrest and conviction records, and consider qualified applicants with criminal histories.
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Key Responsibilities Global Search Strategy & Execution (SEO + SEM)
Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments.
Organic YouTube Channel Management
Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full‑funnel integration.
Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results.
Monitor trends in generative search and recommend experimentation roadmap.
Cross‑Functional Collaboration
Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
Align global strategy with GEO‑specific requirements while maintaining governance standards.
Measurement & Reporting
Define and track KPIs including:
Organic traffic growth
Non‑branded keyword rankings
Share of Voice
AI search visibility
SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
YouTube engagement metrics
Deliver executive‑ready reporting connecting search performance.
Lead quarterly business reviews and roadmap presentations with the business groups.
Innovation & Testing
Develop annual experimentation roadmap across SEO, SEM, and YouTube.
Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
Scale successful innovations globally.
Platform Skills
Brightedge, Google Search Console, Adobe Analytics, Adobe Cloud, Google Display Network (GDN).
Google Ads (AdWords) certification; Brightedge certification.
Hands‑on experience creating ad copies for SEM and optimizing ad efficiencies.
Requirements
7+ years of combined experience in SEO and SEM.
B2B experience is a plus.
Compensation United States of America: Annual salary USD 105,500 – 213,500 in California; 92,600 – 213,500 in Texas. The listed range reflects base salary. Variable incentives may also be offered.
Benefits
Health & wellbeing benefits supporting physical, financial and emotional wellbeing.
Personal & professional development programs to support career growth.
Unconditional inclusion and diversity initiatives.
Equal Employment Opportunity Hewlett Packard Enterprise is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. We comply with all applicable laws related to the use of arrest and conviction records, and consider qualified applicants with criminal histories.
#J-18808-Ljbffr