
Content Producer (Photo and Video)
Mid-States Distributing, LLC, Fort Worth, TX, United States
Position Overview
The Content Producer (Photo and Video) is responsible for creating high‑quality product photography, lifestyle imagery, and short‑form video content across multiple brands. This role requires a strong understanding of lighting, composition, and storytelling, along with the ability to produce content efficiently and at scale.
This is not a limited production role focused on basic studio setups. It requires creative thinking, independent execution, and content that performs across digital channels.
The role also requires strong working knowledge of AI tools used in modern content production, and the ability to use AI to enhance, extend, and scale photo and video content.
Portfolio Requirement:
Candidates must submit a portfolio that includes:
Product photography (required)
Short‑form video examples (required)
Lifestyle photography (preferred)
Examples of AI‑assisted or AI‑generated content are strongly encouraged
Key Responsibilities Product Photography (In‑Studio)
Capture high‑quality, consistent product photography across multiple categories.
Set up and manage lighting to enhance product appeal and ensure consistency.
Deliver assets optimized for e‑commerce, packaging, marketing, and internal use.
Maintain consistency across large product assortments and ongoing updates.
Lifestyle Photography and Video
Plan and execute lifestyle shoots that align with brand positioning and campaign objectives.
Capture both photography and video during shoots to maximize production efficiency.
Translate product features and benefits into compelling visual content.
Travel as needed to support on‑location lifestyle shoots.
Video Production (Short‑Form Focus)
Shoot and edit short‑form video content for social media, web, and paid campaigns.
Develop content that aligns with platform best practices.
Capture dynamic footage that goes beyond static or studio‑only setups.
Edit video content, including pacing, sound, and basic motion elements.
Capture and manage high‑quality audio for interviews, testimonials, and on‑location shoots.
AI‑Enhanced Content Creation
Utilize AI tools to generate and enhance product and lifestyle imagery.
Create realistic photo and video assets that supplement in‑studio and on‑location shoots.
Integrate AI‑generated elements without compromising authenticity.
Stay current on emerging AI tools and workflows.
Partner with creative and brand teams to ensure consistency and quality.
Content Production and Workflow
Manage high volumes of content production while maintaining quality standards.
Organize and maintain digital asset libraries.
Collaborate with brand, digital, and creative teams to align on priorities and timelines.
Identify opportunities to improve efficiency and content performance.
Minimum Qualifications, Skills, and Experience
Proven experience in product photography with a strong portfolio.
Strong understanding of lighting techniques for photography and video.
Experience capturing and editing video content, focusing on short‑form formats.
Proficiency in Adobe Creative Suite: Photoshop, Lightroom, and Premiere Pro.
Experience working with DSLR or mirrorless cameras and studio lighting equipment.
Experience shooting lifestyle or on‑location content.
Demonstrated experience using AI tools for image and video generation.
Ability to create realistic, production‑ready assets that integrate with traditional media.
Experience managing audio for video production, including lavalier, shotgun, and field recording equipment.
Comfortable traveling and working in varied environments.
Preferred Qualifications
Familiarity with After Effects or basic motion graphics.
Experience working across multiple brands or product categories.
Skills And Competencies
Strong visual eye for composition, lighting, and detail.
Ability to produce content efficiently without sacrificing quality.
Strong organizational skills and attention to detail.
Ability to manage multiple projects and deadlines simultaneously.
Ownership mindset, executing from concept through final delivery.
Understanding of how content performs across digital channels.
Strong understanding of AI application in content production.
Strong understanding of audio fundamentals.
Physical Requirements 80% sitting, 10% walking, 10% standing. The role involves occasional lifting, carrying, pushing, pulling, stooping, and fine finger dexterity.
Travel Some travel is required for on‑location shoots.
Other Duties All other duties and responsibilities may change at any time. Reasonable accommodations can be made for individuals with disabilities.
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This is not a limited production role focused on basic studio setups. It requires creative thinking, independent execution, and content that performs across digital channels.
The role also requires strong working knowledge of AI tools used in modern content production, and the ability to use AI to enhance, extend, and scale photo and video content.
Portfolio Requirement:
Candidates must submit a portfolio that includes:
Product photography (required)
Short‑form video examples (required)
Lifestyle photography (preferred)
Examples of AI‑assisted or AI‑generated content are strongly encouraged
Key Responsibilities Product Photography (In‑Studio)
Capture high‑quality, consistent product photography across multiple categories.
Set up and manage lighting to enhance product appeal and ensure consistency.
Deliver assets optimized for e‑commerce, packaging, marketing, and internal use.
Maintain consistency across large product assortments and ongoing updates.
Lifestyle Photography and Video
Plan and execute lifestyle shoots that align with brand positioning and campaign objectives.
Capture both photography and video during shoots to maximize production efficiency.
Translate product features and benefits into compelling visual content.
Travel as needed to support on‑location lifestyle shoots.
Video Production (Short‑Form Focus)
Shoot and edit short‑form video content for social media, web, and paid campaigns.
Develop content that aligns with platform best practices.
Capture dynamic footage that goes beyond static or studio‑only setups.
Edit video content, including pacing, sound, and basic motion elements.
Capture and manage high‑quality audio for interviews, testimonials, and on‑location shoots.
AI‑Enhanced Content Creation
Utilize AI tools to generate and enhance product and lifestyle imagery.
Create realistic photo and video assets that supplement in‑studio and on‑location shoots.
Integrate AI‑generated elements without compromising authenticity.
Stay current on emerging AI tools and workflows.
Partner with creative and brand teams to ensure consistency and quality.
Content Production and Workflow
Manage high volumes of content production while maintaining quality standards.
Organize and maintain digital asset libraries.
Collaborate with brand, digital, and creative teams to align on priorities and timelines.
Identify opportunities to improve efficiency and content performance.
Minimum Qualifications, Skills, and Experience
Proven experience in product photography with a strong portfolio.
Strong understanding of lighting techniques for photography and video.
Experience capturing and editing video content, focusing on short‑form formats.
Proficiency in Adobe Creative Suite: Photoshop, Lightroom, and Premiere Pro.
Experience working with DSLR or mirrorless cameras and studio lighting equipment.
Experience shooting lifestyle or on‑location content.
Demonstrated experience using AI tools for image and video generation.
Ability to create realistic, production‑ready assets that integrate with traditional media.
Experience managing audio for video production, including lavalier, shotgun, and field recording equipment.
Comfortable traveling and working in varied environments.
Preferred Qualifications
Familiarity with After Effects or basic motion graphics.
Experience working across multiple brands or product categories.
Skills And Competencies
Strong visual eye for composition, lighting, and detail.
Ability to produce content efficiently without sacrificing quality.
Strong organizational skills and attention to detail.
Ability to manage multiple projects and deadlines simultaneously.
Ownership mindset, executing from concept through final delivery.
Understanding of how content performs across digital channels.
Strong understanding of AI application in content production.
Strong understanding of audio fundamentals.
Physical Requirements 80% sitting, 10% walking, 10% standing. The role involves occasional lifting, carrying, pushing, pulling, stooping, and fine finger dexterity.
Travel Some travel is required for on‑location shoots.
Other Duties All other duties and responsibilities may change at any time. Reasonable accommodations can be made for individuals with disabilities.
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