Marketing and Social Media Manager

Maui Rippers is a surf-inspired lifestyle brand rooted in ocean culture, travel, and effortless style. We’re a family business looking for someone to help us build a strong, authentic presence both online and in the real world.

This role is for someone who understands that great marketing isn’t just posting — it’s community, storytelling, and creating a feeling people want to be a part of!

*The role is remote, but San Diego or Hawaii based is highly preferred

What You’ll Do

• Manage and execute our social media presence across Facebook, Instagram (Maui Rippers + Maui Rippers Women), and TikTok (3–4 posts/week + daily story activity)
• Create email marketing campaigns (approx. 4/month) and update/refine email flows as needed
• Assist with Instagram, Facebook, and TikTok ads (campaign setup + optimization - Knowledge of how to create Google ads are also a plus)
• Curate and repost UGC (user-generated content) and community moments
• Build relationships with creators, athletes, and individuals aligned with surf, fishing, paddling, and ocean lifestyle
• Coordinate product gifting and ambassador partnerships
• Create and manage a content calendar + brand storytelling direction
• Be willing to get creative and film Reel/TikTok content when needed
• Maintain and optimize the brand website by updating Shopify, refreshing visual assets, and supporting the curation of digital merchandising aligned with our marketing campaigns

What We’re Looking For

• 2+ years of experience in marketing, social media, or community roles
• Some AI knowledge base and willing to learn and implement new tools
• Strong understanding of eCommerce and conversion optimization
• 2+ years of experience with email marketing platforms (Klaviyo preferred)
• Experience creating, posting, and optimizing ads
• Experience with Shopify merchandising and visual presentation is a strong plus
• Strong eye for content, aesthetic, and brand voice
• Ability to edit video content in a way that feels unique, engaging, and aligned with our brand
• Proficiency in Photoshop or Figma
• Deep understanding of surf, ocean, or coastal lifestyle culture
• Self-motivated, organized, detail-oriented, and excited to grow with our brand!

The Vibe

Our content is:

• Playful, light, outdoor-focused, and a little cheeky
• Rooted in real ocean lifestyle (not overly produced or corporate)
• Focused on surf, travel, fishing, and everyday coastal living

Why Join Maui Rippers

• Be part of our unique brand with a clear vision
• Have creative freedom + real ownership of your work
• Opportunity to shape the voice and direction of our brand
• Grow and connect with an amazing coastal community
• Health insurance benefits
• Free gear + vibes!

To Apply

Apply here and then send your resume + a short note about why you’d be a fit to gabi@mauirippers.com

(Links to social accounts or past work encouraged)