Head of Direct-to-Consumer (DTC)
Enchanté Accessories, Manhattan, NY, United States
Head of Direct-to-Consumer (DTC)
Position Type:
Full-Time/Hybrid Pay Range:
100K-155K+ DOE Job Department:
E-commerce Department
Founded in 1986, Enchanté Accessories Inc. is an industry leader in consumer products with a diverse portfolio of brands and product divisions. In 2025, Enchanté acquired NUDESTIX, a globally recognized beauty brand with a strong wholesale and retail presence. As part of this next phase of growth, we are investing in building a scalable, profitable direct-to-consumer (DTC) business across the U.S. and Canada. We are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business and own its performance end-to-end.
ESSENTIAL DUTIES AND RESPONSIBILITIES Our fast-paced company is seeking a strategic, results-driven Head of DTC to manage and grow our e-commerce channel. This role owns the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance. Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets Develop and execute a scalable DTC growth strategy across U.S. and Canada markets Set short- and long-term plans, including quarterly and annual growth roadmaps Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV Partner with creative and performance teams to optimize funnels, offers, and conversion rates Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows Drive CRO initiatives to improve conversion rate, AOV, and overall site performance Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs Build, manage, and develop a high-performing DTC team Manage external agencies and vendors and hold them accountable to clear KPIs Collaborate cross-functionally with brand, product, operations, and finance teams Perform related duties as assigned
COMPETENCIES Beauty Industry experience is a plus Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue Experience managing paid media at a strategic level Prior experience in beauty, consumer products, or related industries is preferred Strong ecommerce and DTC business acumen Proven ability to own and manage a P&L Strong analytical, organizational, and problem-solving skills Excellent communication and leadership abilities Ability to manage multiple priorities in a fast-paced environment Strategic thinker with hands-on execution capability Ability to work collaboratively with cross-functional teams
EDUCATION AND EXPERIENCE 7-10+ year(s) of related experience in ecommerce or direct-to-consumer role
Full-Time/Hybrid Pay Range:
100K-155K+ DOE Job Department:
E-commerce Department
Founded in 1986, Enchanté Accessories Inc. is an industry leader in consumer products with a diverse portfolio of brands and product divisions. In 2025, Enchanté acquired NUDESTIX, a globally recognized beauty brand with a strong wholesale and retail presence. As part of this next phase of growth, we are investing in building a scalable, profitable direct-to-consumer (DTC) business across the U.S. and Canada. We are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business and own its performance end-to-end.
ESSENTIAL DUTIES AND RESPONSIBILITIES Our fast-paced company is seeking a strategic, results-driven Head of DTC to manage and grow our e-commerce channel. This role owns the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance. Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets Develop and execute a scalable DTC growth strategy across U.S. and Canada markets Set short- and long-term plans, including quarterly and annual growth roadmaps Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV Partner with creative and performance teams to optimize funnels, offers, and conversion rates Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows Drive CRO initiatives to improve conversion rate, AOV, and overall site performance Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs Build, manage, and develop a high-performing DTC team Manage external agencies and vendors and hold them accountable to clear KPIs Collaborate cross-functionally with brand, product, operations, and finance teams Perform related duties as assigned
COMPETENCIES Beauty Industry experience is a plus Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue Experience managing paid media at a strategic level Prior experience in beauty, consumer products, or related industries is preferred Strong ecommerce and DTC business acumen Proven ability to own and manage a P&L Strong analytical, organizational, and problem-solving skills Excellent communication and leadership abilities Ability to manage multiple priorities in a fast-paced environment Strategic thinker with hands-on execution capability Ability to work collaboratively with cross-functional teams
EDUCATION AND EXPERIENCE 7-10+ year(s) of related experience in ecommerce or direct-to-consumer role