Product Marketing
CLAY, New York, NY, United States
Product Marketing @Clay
We're looking for someone who has truly mastered the craft of product marketing. You've done this before at a high level and can bring pattern recognition to Clay while adapting to our context. You question assumptions, identify the highest-leverage opportunities, and strike a balance between moving fast and grounding your actions in deep market and customer insight. You don't wait for permission or perfect information. You identify what needs to happen, figure out how to make it happen, and drive it to completion. Blockers are problems to solve, not reasons to stop. Clay is growing fast in a dynamic market. You'll move fluidly between strategic work (market analysis, positioning) and tactical execution (spinning up a quick asset for a strategic prospect conversation). You're energized by variety, and you don't need a perfectly scoped role to do great work. What You'll Do
Positioning & Messaging Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
Sales Enablement & Revenue Impact Create training programs and sales assets that help reps have better conversations and close more deals
Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
Product Partnership Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
Develop pricing and packaging recommendations based on value drivers and competitive dynamics
Growth & Vertical Expansion Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
Build feedback loops between market experimentation and product positioning to refine our approach based on performance data
What You'll Bring
8-10 years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Experience working across sales-led and product-led growth motions
Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props
We're looking for someone who has truly mastered the craft of product marketing. You've done this before at a high level and can bring pattern recognition to Clay while adapting to our context. You question assumptions, identify the highest-leverage opportunities, and strike a balance between moving fast and grounding your actions in deep market and customer insight. You don't wait for permission or perfect information. You identify what needs to happen, figure out how to make it happen, and drive it to completion. Blockers are problems to solve, not reasons to stop. Clay is growing fast in a dynamic market. You'll move fluidly between strategic work (market analysis, positioning) and tactical execution (spinning up a quick asset for a strategic prospect conversation). You're energized by variety, and you don't need a perfectly scoped role to do great work. What You'll Do
Positioning & Messaging Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
Sales Enablement & Revenue Impact Create training programs and sales assets that help reps have better conversations and close more deals
Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
Product Partnership Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
Develop pricing and packaging recommendations based on value drivers and competitive dynamics
Growth & Vertical Expansion Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
Build feedback loops between market experimentation and product positioning to refine our approach based on performance data
What You'll Bring
8-10 years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Experience working across sales-led and product-led growth motions
Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props