Product Marketing
Clay, San Francisco, CA, United States
Product Marketing @ Clay
We are looking for a senior product marketing manager to own Clay's positioning, sales enablement, product partnership, and growth initiatives. This role will partner with sales, product, and growth teams to drive revenue impact and shape our market presence.
What We Value In This Role
Excellence in craft
– Proven mastery of product marketing with pattern recognition.
First‑principles thinking
– Solve business problems, question assumptions, and balance speed with insight.
High agency
– Identify needs, act fast, and drive completion.
Flexibility
– Move fluidly between strategy and execution.
What You'll Do Positioning & Messaging
Own Clay's core narrative and messaging frameworks for revenue teams.
Develop segment- and persona-specific positioning that translates capabilities into value propositions.
Create competitive intelligence assets such as battlecards, win/loss analysis, and market context.
Sales Enablement & Revenue Impact
Create training programs and sales assets to improve conversations and closing rates.
Identify deal blockers and collaborate with sales to improve conversion via targeted messaging, collateral, and campaigns.
Develop customer proof points – case studies, ROI frameworks, and reference programs that support sales.
Product Partnership
Partner with Product to influence roadmap and packaging, shaping market-facing features.
Create use‑case libraries demonstrating how Clay solves problems across industries.
Develop pricing and packaging recommendations based on value drivers and competitive dynamics.
Growth & Vertical Expansion
Support expansion into new verticals by developing market‑specific GTM strategies, ICP definitions, and entry playbooks.
Collaborate with GTM Engineering and Growth to translate positioning into automated campaigns and optimize funnels.
Build feedback loops between experimentation and product positioning to refine approach using performance data.
What You'll Bring
8‑10 years of professional experience in product marketing, go‑to‑market strategy, or related roles; experience in product, sales, and analytical fields such as investment banking or consulting is a plus.
4+ years in B2B SaaS product marketing at high‑growth companies with complex product surfaces.
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What We Value In This Role
Excellence in craft
– Proven mastery of product marketing with pattern recognition.
First‑principles thinking
– Solve business problems, question assumptions, and balance speed with insight.
High agency
– Identify needs, act fast, and drive completion.
Flexibility
– Move fluidly between strategy and execution.
What You'll Do Positioning & Messaging
Own Clay's core narrative and messaging frameworks for revenue teams.
Develop segment- and persona-specific positioning that translates capabilities into value propositions.
Create competitive intelligence assets such as battlecards, win/loss analysis, and market context.
Sales Enablement & Revenue Impact
Create training programs and sales assets to improve conversations and closing rates.
Identify deal blockers and collaborate with sales to improve conversion via targeted messaging, collateral, and campaigns.
Develop customer proof points – case studies, ROI frameworks, and reference programs that support sales.
Product Partnership
Partner with Product to influence roadmap and packaging, shaping market-facing features.
Create use‑case libraries demonstrating how Clay solves problems across industries.
Develop pricing and packaging recommendations based on value drivers and competitive dynamics.
Growth & Vertical Expansion
Support expansion into new verticals by developing market‑specific GTM strategies, ICP definitions, and entry playbooks.
Collaborate with GTM Engineering and Growth to translate positioning into automated campaigns and optimize funnels.
Build feedback loops between experimentation and product positioning to refine approach using performance data.
What You'll Bring
8‑10 years of professional experience in product marketing, go‑to‑market strategy, or related roles; experience in product, sales, and analytical fields such as investment banking or consulting is a plus.
4+ years in B2B SaaS product marketing at high‑growth companies with complex product surfaces.
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