Marketing Specialist
COST of Wisconsin, Inc., Jackson, WI, United States
Marketing Specialist
COST is a themed construction companywe build dreams! Think zoos, theme parks, attractions, and experiential spaces. We're looking for a Marketing Specialist who doesn't just "support" marketingbut owns it. If you're the kind of marketer who wants full creative range, autonomy, and projects that are anything but boring, keep reading. The Role
This is a hands-on, all-in marketing role where you execute many aspects of marketingfrom strategy to content to execution. You'll be the creative engine behind how we tell our story, showcase our projects, support sales, and grow our brand. You'll collaborate closely with leadership and sales, taking initiative and ownership while bringing ideas to life. Marketing Strategy & Brand Experience
Own and execute the company's overall marketing strategy Shape and protect the brand's look, voice, and personality across all channels Develop compelling messaging that brings our themed projects to life Content Creation & Storytelling
Create content for websites, ads, email campaigns, newsletters, internal communications, and social media Tell visual stories using photography, video, graphics, and copy Highlight projects, behind-the-scenes work, and client successes Sales & Growth Support
Create and maintain sales and business development materials Support proposals and RFPs with consistent documents, and strong visuals, graphics, and messaging Partner closely with the sales team to help win new projects Trade Shows, Events, & Industry Presence
Plan and support trade shows, client events, and industry conferences Help with booth design, signage, and promotional materials Represent the brand professionally and enthusiastically Digital Marketing & Analytics
Manage website content, SEO, email marketing, and social channels Track engagement, campaign performance, and basic analytics Continuously refine what works and experiment with new ideas Creative Partners
Coordinate marketing efforts with external partners, overseeing and guiding projects from concept through execution Qualifications
Required Bachelor's degree in marketing, communications, graphic design, business, or related field 3 or more years of hands-on marketing experience including project management Strong writing, visual, and design skills with exceptional attention to detail Experience owning projects end-to-endnot just assisting Proficient in Microsoft Office, social media and email marketing tools; ideally also Adobe Creative Suite and CMS platforms Very organized, self-directed, and comfortable juggling priorities Highly Desired Experience in construction, architecture, engineering, or professional services Experience with themed environments, attractions, entertainment, or experiential brands Photography, video editing, or basic data analytics skills Trade show or proposal/RFP experience Why You'll Love This Role
You market projects that people travel to see You get creative freedom and real ownership This is not cookie-cutter marketingevery project is unique You'll see your ideas turn into physical, immersive spaces You'll work with passionate builders, designers, and creative team members Work Environment
Office-based with collaboration across field, shop, and leadership teams Occasional visits to sites, trade shows, and events; ~ 10% travel within the U.S.
COST is a themed construction companywe build dreams! Think zoos, theme parks, attractions, and experiential spaces. We're looking for a Marketing Specialist who doesn't just "support" marketingbut owns it. If you're the kind of marketer who wants full creative range, autonomy, and projects that are anything but boring, keep reading. The Role
This is a hands-on, all-in marketing role where you execute many aspects of marketingfrom strategy to content to execution. You'll be the creative engine behind how we tell our story, showcase our projects, support sales, and grow our brand. You'll collaborate closely with leadership and sales, taking initiative and ownership while bringing ideas to life. Marketing Strategy & Brand Experience
Own and execute the company's overall marketing strategy Shape and protect the brand's look, voice, and personality across all channels Develop compelling messaging that brings our themed projects to life Content Creation & Storytelling
Create content for websites, ads, email campaigns, newsletters, internal communications, and social media Tell visual stories using photography, video, graphics, and copy Highlight projects, behind-the-scenes work, and client successes Sales & Growth Support
Create and maintain sales and business development materials Support proposals and RFPs with consistent documents, and strong visuals, graphics, and messaging Partner closely with the sales team to help win new projects Trade Shows, Events, & Industry Presence
Plan and support trade shows, client events, and industry conferences Help with booth design, signage, and promotional materials Represent the brand professionally and enthusiastically Digital Marketing & Analytics
Manage website content, SEO, email marketing, and social channels Track engagement, campaign performance, and basic analytics Continuously refine what works and experiment with new ideas Creative Partners
Coordinate marketing efforts with external partners, overseeing and guiding projects from concept through execution Qualifications
Required Bachelor's degree in marketing, communications, graphic design, business, or related field 3 or more years of hands-on marketing experience including project management Strong writing, visual, and design skills with exceptional attention to detail Experience owning projects end-to-endnot just assisting Proficient in Microsoft Office, social media and email marketing tools; ideally also Adobe Creative Suite and CMS platforms Very organized, self-directed, and comfortable juggling priorities Highly Desired Experience in construction, architecture, engineering, or professional services Experience with themed environments, attractions, entertainment, or experiential brands Photography, video editing, or basic data analytics skills Trade show or proposal/RFP experience Why You'll Love This Role
You market projects that people travel to see You get creative freedom and real ownership This is not cookie-cutter marketingevery project is unique You'll see your ideas turn into physical, immersive spaces You'll work with passionate builders, designers, and creative team members Work Environment
Office-based with collaboration across field, shop, and leadership teams Occasional visits to sites, trade shows, and events; ~ 10% travel within the U.S.