Brand & Field Marketing Intern
Upland Brewing Company, Bloomington, IN, United States
Upland Brewing Company - Brand & Field Marketing Intern
Position Title: Brand & Field Marketing Intern
Part-Time, Paid Internship
Program Overview
The Upland Brewing Company Sales & Marketing Internship is a hands-on opportunity designed for Indiana University students interested in brand marketing, content creation, and on-premise activation within the craft beer industry. This role supports real-world campaigns tied to Upland's partnerships, events, and retail presence - especially IU Athletics and Bloomington-area activations.
The intern will collaborate directly with the marketing and sales teams to assist with content creation, event execution, brand storytelling, and market support. This role is ideal for students looking to gain practical experience in social media marketing, graphic design, event marketing, and brand strategy.
Compensation & Time Commitment Pay: $15/hour Schedule: 10 hours per week Duration: May - January (approx. 40 weeks) Program pauses during school breaks, holidays, and agreed time off Estimated Total Hours: 400 hours
Key Responsibilities
Marketing & Content Creation Assist in developing social media content including graphics, short-form video, and photography Support campaign brainstorming and execution for seasonal promotions and IU-related initiatives Help maintain brand consistency across digital platforms Capture content at events, tailgates, and brewery locations
Sales & Event Support Assist with IU tailgates, sampling events, and local activations Support on-site brand execution and experiential marketing efforts Help coordinate promotional materials and brand assets Work alongside sales team to understand market presence and retail strategy
Creative & Digital Support Create graphics using Adobe Creative Suite, Canva, or similar tools Assist with light video editing and social media formatting Support internal marketing projects, presentations, and content organization
Required Qualifications Must be 21+ years old by program start date Current Indiana University student Strong time-management and organizational skills Comfortable appearing on camera and participating in social content Willingness to work select IU tailgates, events, and occasional evenings/weekends Passion for marketing, storytelling, and creative collaboration
Preferred Qualifications Major or coursework in Marketing, Media, Graphic Design, Communications, Advertising, or related field Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva Basic video editing and content creation skills Familiarity with social media platforms and trends Interest in brand marketing, events, or digital marketing
Learning Outcomes & Professional Development
Interns will gain hands-on experience in: Brand marketing strategy within a regional craft brewery Event marketing and experiential activations Content creation workflows from ideation to execution Sales and marketing collaboration in a real-world business environment Professional portfolio development with real campaign assets
INTERNAL TIMELINE
Hiring Timeline & Recruiting Plan
March Finalize role description and approvals Publish internship listing (IU job boards, LinkedIn, internal channels) Promote via social media and campus partnerships
April Review applications Conduct interviews Select candidate and extend offer
Program Timeline (May - January)
Spring Launch (May) Training and onboarding Intro to brand voice, tools, and content expectations Initial event & job shadowing
Summer Development (June - July) Increased focus on content creation Brewery events and market support Skill development in design and video editing
Fall Activation (August - November) IU tailgates and major campaign support High-volume content creation Collaboration with sales team on market activations
Winter Wrap-Up (December - January) Portfolio-building projects Performance review and program recap Transition planning for next intern cycle
Ideal Candidate Profile
The ideal Upland Sales & Marketing Intern is creative, dependable, and excited about storytelling through beer, sports, and community. They are comfortable balancing school with real-world responsibilities, eager to learn, and motivated to contribute ideas while supporting a collaborative team environment.
Position Title: Brand & Field Marketing Intern
Part-Time, Paid Internship
Program Overview
The Upland Brewing Company Sales & Marketing Internship is a hands-on opportunity designed for Indiana University students interested in brand marketing, content creation, and on-premise activation within the craft beer industry. This role supports real-world campaigns tied to Upland's partnerships, events, and retail presence - especially IU Athletics and Bloomington-area activations.
The intern will collaborate directly with the marketing and sales teams to assist with content creation, event execution, brand storytelling, and market support. This role is ideal for students looking to gain practical experience in social media marketing, graphic design, event marketing, and brand strategy.
Compensation & Time Commitment Pay: $15/hour Schedule: 10 hours per week Duration: May - January (approx. 40 weeks) Program pauses during school breaks, holidays, and agreed time off Estimated Total Hours: 400 hours
Key Responsibilities
Marketing & Content Creation Assist in developing social media content including graphics, short-form video, and photography Support campaign brainstorming and execution for seasonal promotions and IU-related initiatives Help maintain brand consistency across digital platforms Capture content at events, tailgates, and brewery locations
Sales & Event Support Assist with IU tailgates, sampling events, and local activations Support on-site brand execution and experiential marketing efforts Help coordinate promotional materials and brand assets Work alongside sales team to understand market presence and retail strategy
Creative & Digital Support Create graphics using Adobe Creative Suite, Canva, or similar tools Assist with light video editing and social media formatting Support internal marketing projects, presentations, and content organization
Required Qualifications Must be 21+ years old by program start date Current Indiana University student Strong time-management and organizational skills Comfortable appearing on camera and participating in social content Willingness to work select IU tailgates, events, and occasional evenings/weekends Passion for marketing, storytelling, and creative collaboration
Preferred Qualifications Major or coursework in Marketing, Media, Graphic Design, Communications, Advertising, or related field Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva Basic video editing and content creation skills Familiarity with social media platforms and trends Interest in brand marketing, events, or digital marketing
Learning Outcomes & Professional Development
Interns will gain hands-on experience in: Brand marketing strategy within a regional craft brewery Event marketing and experiential activations Content creation workflows from ideation to execution Sales and marketing collaboration in a real-world business environment Professional portfolio development with real campaign assets
INTERNAL TIMELINE
Hiring Timeline & Recruiting Plan
March Finalize role description and approvals Publish internship listing (IU job boards, LinkedIn, internal channels) Promote via social media and campus partnerships
April Review applications Conduct interviews Select candidate and extend offer
Program Timeline (May - January)
Spring Launch (May) Training and onboarding Intro to brand voice, tools, and content expectations Initial event & job shadowing
Summer Development (June - July) Increased focus on content creation Brewery events and market support Skill development in design and video editing
Fall Activation (August - November) IU tailgates and major campaign support High-volume content creation Collaboration with sales team on market activations
Winter Wrap-Up (December - January) Portfolio-building projects Performance review and program recap Transition planning for next intern cycle
Ideal Candidate Profile
The ideal Upland Sales & Marketing Intern is creative, dependable, and excited about storytelling through beer, sports, and community. They are comfortable balancing school with real-world responsibilities, eager to learn, and motivated to contribute ideas while supporting a collaborative team environment.