eCommerce Director

The Role We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility - you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations. This isn't a "post products and wait" role. You'll be building a real eCommerce engine - paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization - all within the unique constraints and opportunities of the firearms industry. What You'll Own Revenue & Strategy (30%) * Own the eCommerce P&L - revenue, margins, and operating costs * Build and execute the annual growth strategy and promotional calendar * Develop bundling, kitting, and upsell strategies to grow AOV * Identify and launch new online revenue channels and product categories Digital Marketing & Conversion (25%) * Plan and manage paid media (Google, Meta) within firearms advertising restrictions * Own email/SMS marketing strategy, automations, and content calendar * Build and execute SEO strategy for organic traffic growth * Run continuous A/B testing on product pages, landing pages, and checkout * Build loyalty, referral, and retention programs Product Merchandising & Inventory (20%) * Maintain an accurate, compelling product catalog * Keep online and in-store inventory in sync - minimize oversells * Manage vendor relationships for Blackstone product sourcing * Own pricing strategy by category to hit margin targets * Merchandise seasonal and trending products on time Technology & Analytics (10%) * Keep the Shopify platform stable, fast, and secure * Manage all integrations: POS, inventory, CRM, fulfillment, payments * Build dashboards and maintain a reporting cadence the team can act on Team & Vendor Management (10%) * Lead and develop the eCommerce team * Hold external vendors and agencies accountable to scope, budget, and results * Collaborate with retail, range, and marketing teams - online and in-store are one customer experience Compliance (5% - but non-negotiable) * Maintain FFL compliance for all online firearms transactions * Ensure age verification, shipping restrictions, and platform policies are airtight * Stay ahead of ATF, state, and marketplace regulatory changes * Keep documentation audit-ready at all times