Marketing Specialist III
Freedom First Credit Union, Roanoke, VA, United States
Marketing Specialist III
The Marketing Specialist III plays an advanced role in executing and supporting the credit union's marketing initiatives. This position manages complex projects independently, contributes to content planning, and applies strong creative and analytical skills to support campaign performance. Must be proficient in the essential functions of a Marketing Specialist II. Essential Functions & Responsibilities
(35%) Content, design, and creative direction: Leads creative development for marketing campaigns, including design of digital graphics, print materials, and social content. Ensures brand consistency across all marketing assets. Develops and maintains content strategy aligned with organizational goals. (20%) Project and campaign execution: Executes multi-channel campaigns in collaboration with the VP and SVP of Marketing. Manages timelines, asset production, and cross-departmental requests in collaboration with the Marketing Coordinator. (25%) Social media support: Under supervision from the VP of Marketing, develops the social media strategy, content calendar, posting schedule, and reporting. Analyzes performance and optimizes channels to support brand and growth goals. Monitors Credit Union reviews and messages, coordinates responses with member-facing staff, and manages public replies effectively. Works with marketing team members to solicit social media content from other departments in line with overall marketing strategy. (15%) Project collaboration: Supports internal partners by translating requests into marketing deliverables. Works with vendors, printers, creative partners, and media outlets as needed for production support. Coordinates with Compliance to ensure that all creative materials adhere to regulatory guidelines. (5%) Performs other job-related duties as assigned. Performance Measurements: Must comply with government and other regulations affecting the credit union industry including, but not limited to, OFAC and the Bank Secrecy Act. Meets or exceeds performance expectations as described in Essential Functions and Responsibilities. Please refer to Annual Performance Goal document for remaining Performance Measurements. Knowledge and Skills: Experience: Five to seven years of similar or related experience in marketing, graphic design/content creation, and/or communications. Education: A bachelor's degree in Marketing, Communications, Design, or related field, or Achievement of formal marketing/communications/design certifications recognized in the industry in lieu of a bachelor's degree, or A bachelor's degree in another field plus equivalent work experience in marketing, design/content creation, and communications Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication. Other Skills: Advanced level experience with Adobe InDesign, Photoshop, Premiere and Illustrator. Working knowledge of HTML/PHP. Excellent visual and graphic design skills. Skill and ability to use and operate a keyboard, computer, calculator, fax machine, copier and telephone. Skill and ability to read and understand financial statements, contracts, applications, computer printouts, manuals and other related materials. Must have the skill and ability to use Microsoft Word and Excel. Knowledge of design and ability to interpret and understand data. Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, and social media applications. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business. In depth knowledge of SEO and adwords programs. Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle controls; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. Work Environment: Work is performed indoors in an office environment with normal potential for exposure to safety and health hazards. May periodically travel to other, similar sites. The noise level in the work environment is usually moderate. This Job Description is not a complete statement of all duties and responsibilities comprising the position. Monday - Friday 8:00 AM - 5:00 PM
The Marketing Specialist III plays an advanced role in executing and supporting the credit union's marketing initiatives. This position manages complex projects independently, contributes to content planning, and applies strong creative and analytical skills to support campaign performance. Must be proficient in the essential functions of a Marketing Specialist II. Essential Functions & Responsibilities
(35%) Content, design, and creative direction: Leads creative development for marketing campaigns, including design of digital graphics, print materials, and social content. Ensures brand consistency across all marketing assets. Develops and maintains content strategy aligned with organizational goals. (20%) Project and campaign execution: Executes multi-channel campaigns in collaboration with the VP and SVP of Marketing. Manages timelines, asset production, and cross-departmental requests in collaboration with the Marketing Coordinator. (25%) Social media support: Under supervision from the VP of Marketing, develops the social media strategy, content calendar, posting schedule, and reporting. Analyzes performance and optimizes channels to support brand and growth goals. Monitors Credit Union reviews and messages, coordinates responses with member-facing staff, and manages public replies effectively. Works with marketing team members to solicit social media content from other departments in line with overall marketing strategy. (15%) Project collaboration: Supports internal partners by translating requests into marketing deliverables. Works with vendors, printers, creative partners, and media outlets as needed for production support. Coordinates with Compliance to ensure that all creative materials adhere to regulatory guidelines. (5%) Performs other job-related duties as assigned. Performance Measurements: Must comply with government and other regulations affecting the credit union industry including, but not limited to, OFAC and the Bank Secrecy Act. Meets or exceeds performance expectations as described in Essential Functions and Responsibilities. Please refer to Annual Performance Goal document for remaining Performance Measurements. Knowledge and Skills: Experience: Five to seven years of similar or related experience in marketing, graphic design/content creation, and/or communications. Education: A bachelor's degree in Marketing, Communications, Design, or related field, or Achievement of formal marketing/communications/design certifications recognized in the industry in lieu of a bachelor's degree, or A bachelor's degree in another field plus equivalent work experience in marketing, design/content creation, and communications Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication. Other Skills: Advanced level experience with Adobe InDesign, Photoshop, Premiere and Illustrator. Working knowledge of HTML/PHP. Excellent visual and graphic design skills. Skill and ability to use and operate a keyboard, computer, calculator, fax machine, copier and telephone. Skill and ability to read and understand financial statements, contracts, applications, computer printouts, manuals and other related materials. Must have the skill and ability to use Microsoft Word and Excel. Knowledge of design and ability to interpret and understand data. Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, and social media applications. Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business. In depth knowledge of SEO and adwords programs. Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle controls; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. Work Environment: Work is performed indoors in an office environment with normal potential for exposure to safety and health hazards. May periodically travel to other, similar sites. The noise level in the work environment is usually moderate. This Job Description is not a complete statement of all duties and responsibilities comprising the position. Monday - Friday 8:00 AM - 5:00 PM