Marketing Manager
Alterman, Inc., Granite Heights, WI, United States
Overview
The Marketing Manager oversees Alterman’s Digital Marketing, Creative Brand, and Integrated Campaign and Communications functions. This role translates corporate marketing strategy into execution—driving brand consistency, digital performance, and high-quality creative output across all platforms. The Marketing Manager leads day-to-day digital campaigns, brand management, content creation, and creative production while mentoring team members and ensuring alignment with department, operations, and corporate growth objectives. Essential Functions
Digital Marketing & Campaign Execution: 40% Develops and manages comprehensive digital marketing strategies, leading integrated campaigns across digital, social, email, and web channels aligned with corporate growth objectives. Oversees digital marketing efforts including website strategy, SEO, paid media, online listings, and lead generation. Oversees development of content including landing pages, thought leadership, and visual assets. Analyzes campaign performance and adjusts strategies to optimize ROI and engagement. Partners with Business Development to support vertical market initiatives. Supports proposal and pursuit efforts with strategic and creative input. Creative Brand Leadership: 20% Ensures consistent application of brand standards across all platforms and materials. Oversees design and production of digital and print collateral. Provides direction for photography, videography, and visual storytelling. Collaborates with the Marketing Director to evolve and maintain brand identity. Team Leadership: 30% Supervises marketing team members across digital and creative functions. Establishes workflows, priorities, and production timelines. Ensures quality control across all marketing deliverables. Identifies and supports professional development opportunities. Coaches team members while maintaining high performance standards and accountability. Identifies staffing needs and supports talent acquisition efforts, including recruiting and interviewing prospective team members. Contributes to marketing budget management by monitoring spend and providing input into budget planning and allocation. Performance Analytics & Reporting: Monitors and evaluates marketing performance metrics across digital channels, including website traffic, SEO, social media, and paid advertising. Develops and presents insights to improve campaign effectiveness, engagement, and brand reach. Maintains organized documentation of marketing assets and performance data. Education And Experience
Bachelor's degree in Marketing, Communications, or related field required. Minimum 5-8 years of progressive marketing experience. Experience leading digital campaigns and managing creative production required. Experience in architecture, engineering, or construction industry preferred. Experience managing direct reports preferred. Skills/Abilities
Excellent verbal and written communication skills. Strong team management and relationship-building skills with the ability to engage internal teams and collaborate cross-functionally. Strong understanding of SEO, paid media, and web performance optimization. Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop; video editing familiarity preferred). Strong copywriting and content strategy skills. Ability to interpret analytics and translate data into actionable insights. Excellent organizational and project management abilities. Ability to manage multiple campaigns and deadlines in a fast-paced environment. Strong organizational skills with the ability to track metrics, prepare reports, and maintain accurate documentation. Proficient in Microsoft Office applications. Work Environment
Office environment with some travel required. Outdoor visits to project sites for photography, videography, or campaign support. Physical Demands
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift between 10-30 pounds at times.
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The Marketing Manager oversees Alterman’s Digital Marketing, Creative Brand, and Integrated Campaign and Communications functions. This role translates corporate marketing strategy into execution—driving brand consistency, digital performance, and high-quality creative output across all platforms. The Marketing Manager leads day-to-day digital campaigns, brand management, content creation, and creative production while mentoring team members and ensuring alignment with department, operations, and corporate growth objectives. Essential Functions
Digital Marketing & Campaign Execution: 40% Develops and manages comprehensive digital marketing strategies, leading integrated campaigns across digital, social, email, and web channels aligned with corporate growth objectives. Oversees digital marketing efforts including website strategy, SEO, paid media, online listings, and lead generation. Oversees development of content including landing pages, thought leadership, and visual assets. Analyzes campaign performance and adjusts strategies to optimize ROI and engagement. Partners with Business Development to support vertical market initiatives. Supports proposal and pursuit efforts with strategic and creative input. Creative Brand Leadership: 20% Ensures consistent application of brand standards across all platforms and materials. Oversees design and production of digital and print collateral. Provides direction for photography, videography, and visual storytelling. Collaborates with the Marketing Director to evolve and maintain brand identity. Team Leadership: 30% Supervises marketing team members across digital and creative functions. Establishes workflows, priorities, and production timelines. Ensures quality control across all marketing deliverables. Identifies and supports professional development opportunities. Coaches team members while maintaining high performance standards and accountability. Identifies staffing needs and supports talent acquisition efforts, including recruiting and interviewing prospective team members. Contributes to marketing budget management by monitoring spend and providing input into budget planning and allocation. Performance Analytics & Reporting: Monitors and evaluates marketing performance metrics across digital channels, including website traffic, SEO, social media, and paid advertising. Develops and presents insights to improve campaign effectiveness, engagement, and brand reach. Maintains organized documentation of marketing assets and performance data. Education And Experience
Bachelor's degree in Marketing, Communications, or related field required. Minimum 5-8 years of progressive marketing experience. Experience leading digital campaigns and managing creative production required. Experience in architecture, engineering, or construction industry preferred. Experience managing direct reports preferred. Skills/Abilities
Excellent verbal and written communication skills. Strong team management and relationship-building skills with the ability to engage internal teams and collaborate cross-functionally. Strong understanding of SEO, paid media, and web performance optimization. Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop; video editing familiarity preferred). Strong copywriting and content strategy skills. Ability to interpret analytics and translate data into actionable insights. Excellent organizational and project management abilities. Ability to manage multiple campaigns and deadlines in a fast-paced environment. Strong organizational skills with the ability to track metrics, prepare reports, and maintain accurate documentation. Proficient in Microsoft Office applications. Work Environment
Office environment with some travel required. Outdoor visits to project sites for photography, videography, or campaign support. Physical Demands
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift between 10-30 pounds at times.
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