Industrial Marketing Specialist
GP Reeves Incoporated, Holland, MI, United States
Marketing Specialist
The Marketing Specialist role involves developing and implementing effective marketing strategies to promote products, services, and the company brand across multiple channels. This role works closely with sales and other departments to ensure alignment with overall business objectives and to drive revenue growth. This position requires a deep understanding of marketing principles with previous marketing experience in industrial or automation focused businesses. Duties and Responsibilities
Develop and execute comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales. Conduct market research and analysis to identify customer needs, market trends, and competitive landscapes, and use the insights to inform marketing strategies. Manage and optimize the marketing budget to ensure maximum return on investment. Oversee the creation and production of marketing materials, such as brochures, presentations, website content, and advertising campaigns. Develop and maintain strong relationships with key stakeholders, including customers, partners, vendors, and industry influencers. Stay up to date with industry trends, emerging technologies, and best practices in marketing to ensure the organization remains competitive. Collaborate with cross-functional teams, such as sales, product development, and customer service, to align marketing strategies with business goals and drive customer satisfaction and loyalty. Identify and pursue new opportunities for marketing partnerships, collaborations, and sponsorships to enhance brand visibility and reach new target audiences. Develop and maintain brand guidelines and ensure consistency across all marketing channels and communications. Qualifications and Skills
Bachelor's degree in marketing, business, or a related field, or equivalent experience. Proven experience (2+ years) in industrial/automation marketing roles, with a track record of successfully leading marketing initiatives and driving business growth. Strong knowledge of marketing principles, techniques, and best practices. Excellent understanding of digital marketing channels and tools, including SEO, SEM, social media, and content marketing. Solid analytical skills and the ability to interpret data and metrics to drive informed marketing decisions. Outstanding communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders. Strong knowledge of Adobe software to include InDesign and Photoshop. (Photo and video editing) Creative thinking and problem-solving abilities, with a strategic mindset. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Up-to-date knowledge of industry trends, technologies, and best practices in marketing. Character Competencies
Ethical conduct. Critical thinking, judgement and decision-making skills. Must enjoy working in a fast-paced environment with tight deadlines and solving customer challenges. Ability to work successfully in a team environment with excellent communication skills. Time management and organizational skills are essential. Enjoy a combination of office work and hands-on work alongside the Machine Builders. Must be able to effectively present information to management and customers. Ability to effectively respond to common inquiries and complaints from customers. Cultural Competencies
Our ten cultural values, or the "10 Ps", are the backbone of our company. These are the words that are running through our heads during every customer meeting, design review, and big business decision. Do these resonate with you? Purpose: We do everything with integrity for our customers, team and community. People: We succeed through leadership, relationships, teamwork and accountability. Perspective: We are fluid and respond to market needs using our quick lead time as a competitive advantage. Positive: We exhibit a positive attitude and a professional environment that is uplifting. Partnership: We partner with our customers and suppliers for shared success. Precision: We attend to the details from design to delivery to uphold our reputation for quality. Performance: We design reliable equipment and help manufacturers' products perform better. Perseverance: We embrace challenges that foster innovation and work hard to bring results. Planet: We are stewards of our resources and our environment. Profit: We maximize customer satisfaction and use creativity over capital that fuels perpetual growth. Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee must be able to remain in a stationary position extended periods of time and be able to move about inside the office to access file cabinets, office machinery, etc. Operate a computer and other office productivity machinery, such as a calculator, copy machine and computer printer and must have the ability to use hands to handle, control or feel objects or controls and reach with hands and arms. Constantly communicate and exchange information with team members and must be able to effectively communicate correct information. Be able to meet with customers, teammates, and project teams in person as required. Read/comprehend, write, communicate orally, reasoning and analytical abilities, and mental flexibility. Occasionally will move objects up to 20 pounds. Occasionally climb stairs, bend, squat, kneel, crouch, and reach above shoulder to access materials and/or documentation. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus to compare and distinguish accounting and administrative data. Hearing ability to perceive the nature of sounds at normal speaking level with or without correction. Ability to receive detailed information through oral communication and to make discriminations in sound. While performing the duties of this job, the employee is regularly working in a typical interior/office work environment. Position may involve extended work hours. The noise level in the work environment is usually moderate. Position is onsite in Holland, MI is not a remote position. Ability to travel up to 5% of the time for trips usually within driving distance of our headquarters. Company Overview GP Reeves, Inc. was founded in 1971 and has grown to become a leading global provider of engineered dispensing systems and solutions for manufacturing. We design and build a complete line of grease, oils, ambient and heated material dispensing equipment and automation. Our patented Air Removal process produces a low maintenance, highly repeatable system built in Holland, Michigan. With locations in North America, Europe, and Asia to serve our customers, we are looking ahead towards continued success and growth. GP Reeves customer base includes the world's leading automotive, life sciences, aerospace, furniture, consumer goods, electronics, industrial manufacturers and more. We are focused on innovation and technology through a service mindset to our team members, customers, and community.
The Marketing Specialist role involves developing and implementing effective marketing strategies to promote products, services, and the company brand across multiple channels. This role works closely with sales and other departments to ensure alignment with overall business objectives and to drive revenue growth. This position requires a deep understanding of marketing principles with previous marketing experience in industrial or automation focused businesses. Duties and Responsibilities
Develop and execute comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales. Conduct market research and analysis to identify customer needs, market trends, and competitive landscapes, and use the insights to inform marketing strategies. Manage and optimize the marketing budget to ensure maximum return on investment. Oversee the creation and production of marketing materials, such as brochures, presentations, website content, and advertising campaigns. Develop and maintain strong relationships with key stakeholders, including customers, partners, vendors, and industry influencers. Stay up to date with industry trends, emerging technologies, and best practices in marketing to ensure the organization remains competitive. Collaborate with cross-functional teams, such as sales, product development, and customer service, to align marketing strategies with business goals and drive customer satisfaction and loyalty. Identify and pursue new opportunities for marketing partnerships, collaborations, and sponsorships to enhance brand visibility and reach new target audiences. Develop and maintain brand guidelines and ensure consistency across all marketing channels and communications. Qualifications and Skills
Bachelor's degree in marketing, business, or a related field, or equivalent experience. Proven experience (2+ years) in industrial/automation marketing roles, with a track record of successfully leading marketing initiatives and driving business growth. Strong knowledge of marketing principles, techniques, and best practices. Excellent understanding of digital marketing channels and tools, including SEO, SEM, social media, and content marketing. Solid analytical skills and the ability to interpret data and metrics to drive informed marketing decisions. Outstanding communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders. Strong knowledge of Adobe software to include InDesign and Photoshop. (Photo and video editing) Creative thinking and problem-solving abilities, with a strategic mindset. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Up-to-date knowledge of industry trends, technologies, and best practices in marketing. Character Competencies
Ethical conduct. Critical thinking, judgement and decision-making skills. Must enjoy working in a fast-paced environment with tight deadlines and solving customer challenges. Ability to work successfully in a team environment with excellent communication skills. Time management and organizational skills are essential. Enjoy a combination of office work and hands-on work alongside the Machine Builders. Must be able to effectively present information to management and customers. Ability to effectively respond to common inquiries and complaints from customers. Cultural Competencies
Our ten cultural values, or the "10 Ps", are the backbone of our company. These are the words that are running through our heads during every customer meeting, design review, and big business decision. Do these resonate with you? Purpose: We do everything with integrity for our customers, team and community. People: We succeed through leadership, relationships, teamwork and accountability. Perspective: We are fluid and respond to market needs using our quick lead time as a competitive advantage. Positive: We exhibit a positive attitude and a professional environment that is uplifting. Partnership: We partner with our customers and suppliers for shared success. Precision: We attend to the details from design to delivery to uphold our reputation for quality. Performance: We design reliable equipment and help manufacturers' products perform better. Perseverance: We embrace challenges that foster innovation and work hard to bring results. Planet: We are stewards of our resources and our environment. Profit: We maximize customer satisfaction and use creativity over capital that fuels perpetual growth. Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee must be able to remain in a stationary position extended periods of time and be able to move about inside the office to access file cabinets, office machinery, etc. Operate a computer and other office productivity machinery, such as a calculator, copy machine and computer printer and must have the ability to use hands to handle, control or feel objects or controls and reach with hands and arms. Constantly communicate and exchange information with team members and must be able to effectively communicate correct information. Be able to meet with customers, teammates, and project teams in person as required. Read/comprehend, write, communicate orally, reasoning and analytical abilities, and mental flexibility. Occasionally will move objects up to 20 pounds. Occasionally climb stairs, bend, squat, kneel, crouch, and reach above shoulder to access materials and/or documentation. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus to compare and distinguish accounting and administrative data. Hearing ability to perceive the nature of sounds at normal speaking level with or without correction. Ability to receive detailed information through oral communication and to make discriminations in sound. While performing the duties of this job, the employee is regularly working in a typical interior/office work environment. Position may involve extended work hours. The noise level in the work environment is usually moderate. Position is onsite in Holland, MI is not a remote position. Ability to travel up to 5% of the time for trips usually within driving distance of our headquarters. Company Overview GP Reeves, Inc. was founded in 1971 and has grown to become a leading global provider of engineered dispensing systems and solutions for manufacturing. We design and build a complete line of grease, oils, ambient and heated material dispensing equipment and automation. Our patented Air Removal process produces a low maintenance, highly repeatable system built in Holland, Michigan. With locations in North America, Europe, and Asia to serve our customers, we are looking ahead towards continued success and growth. GP Reeves customer base includes the world's leading automotive, life sciences, aerospace, furniture, consumer goods, electronics, industrial manufacturers and more. We are focused on innovation and technology through a service mindset to our team members, customers, and community.