Vice President of Marketing - Restaurant Company

Vice President of Marketing & Brand Strategy Position Overview We are seeking a strategic marketing leader to shape the brand direction for a high-growth, multi-unit restaurant organization. This role will own the marketing vision, digital ecosystem, loyalty strategy, and local market initiatives—driving measurable sales growth and deeper guest engagement while partnering closely with cross-functional leaders. Brand Strategy & Revenue Growth Lead and evolve the overall marketing strategy to support national expansion Ensure consistent brand execution across all guest touchpoints Drive Same-Store Sales and profitability through data-driven campaigns Use analytics, testing, and insights to optimize performance and ROI Align marketing initiatives with Operations, Culinary, Finance, and Technology teams Digital, Loyalty & Guest Engagement Build and manage a best-in-class loyalty program Oversee website, mobile app, online ordering, and in-store digital experience Shift traffic from third-party platforms to owned channels Direct SEO, online reputation, and guest review strategy Lead social media, content strategy, and creative storytelling Local Marketing & Community Impact Create scalable local store marketing programs Develop community partnerships, school programs, and fundraisers Equip operators with tools to grow neighborhood awareness and traffic Leadership & Team Development Lead, mentor, and develop the marketing team Manage agencies and vendor partners Establish clear KPIs and accountability for results Collaborate cross-functionally to ensure flawless execution What You Bring 5+ years of progressive marketing leadership Experience in restaurants, hospitality, retail, or consumer brands Proven ability to grow sales through marketing initiatives Expertise in digital platforms, loyalty, and brand building Strategic mindset with hands-on execution ability Bachelor’s degree preferred Why This Role High-visibility leadership in a rapidly expanding brand Performance-based incentive tied to real business impact Collaborative culture focused on innovation and guest experience