Digital Marketing Specialist
Burnett Specialists, Houston, TX, United States
Our clients are looking for a results-driven
Digital Marketing Specialist
to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategicfocused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.
Duties: Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI Develop and execute SEO strategies to improve keyword rankings and organic visibility Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results Support website updates, content creation, and overall digital presence (WordPress) Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue Track, analyze, and report on performanceown the numbers
Requirements:
5+ years of SEM and SEO experience in a B2B environment Experience marketing high-value, solution-based products or technical services Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar) Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.) Proven track record of driving measurable results
Key Metrics for Measurability:
CPC, CPL, CPA Keyword rankings (Top 10 %) MQLs, SQLs, and pipeline growth Marketing-driven revenue
Technical skills needed:
WordPress or similar CMS Marketing analytics and reporting tools CRM systems
HOUWD51
Digital Marketing Specialist
to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategicfocused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.
Duties: Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI Develop and execute SEO strategies to improve keyword rankings and organic visibility Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results Support website updates, content creation, and overall digital presence (WordPress) Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue Track, analyze, and report on performanceown the numbers
Requirements:
5+ years of SEM and SEO experience in a B2B environment Experience marketing high-value, solution-based products or technical services Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar) Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.) Proven track record of driving measurable results
Key Metrics for Measurability:
CPC, CPL, CPA Keyword rankings (Top 10 %) MQLs, SQLs, and pipeline growth Marketing-driven revenue
Technical skills needed:
WordPress or similar CMS Marketing analytics and reporting tools CRM systems
HOUWD51