Senior Product Marketing Partner- Franchise and Partners
Thryv, Washington, District of Columbia, United States
Senior Product Marketing Partner- Franchise and Partners
This role is responsible for playing a pivotal role in shaping the success of our SaaS solutions across our full partner and franchise ecosystem, which includes resellers, agencies, service providers, influencers, and franchise brands. This role will develop and execute go-to-market strategies that enable partners to effectively sell and advocate for our solutions, manage strategic product launches through and with partners, and build the enablement programs, messaging frameworks, and co-marketing initiatives that drive growth and user adoption across the full partner and franchise ecosystem. Responsibilities include developing product positioning and segmented messaging frameworks tailored to small business owners, franchise brands, resellers, agencies, service providers, and influencers, leveraging partner and field feedback to continuously sharpen positioning and differentiate our SaaS solutions. The role also involves producing compelling product marketing content including video scripts, product sheets, battle cards, sales plays, and partner-facing materials that translates technical capabilities into clear business benefits while maintaining a consistent tone and voice. Additionally, the role manages concurrent product launches from early access through general availability, ensuring partner-facing readiness at every stage. It also owns partner-facing roadmap communications and leads messaging strategy for platform migrations and deprecations, maintaining partner trust throughout platform evolution. Drives adoption and revenue growth through user engagement programs, cross-sell and upsell strategies, and MRR-focused sales plays. Collaborates with sales, email, and customer lifecycle teams to execute multi-offer programs that increase net-dollar retention and generate predictable recurring revenue. Builds partner enablement and co-marketing programs across the full partner and franchise ecosystem, including resellers, agencies, service providers, influencers, and franchise brands. Develops go-to-market toolkits, co-branded campaigns, and partner playbooks tailored to each partner type while maintaining brand and messaging consistency. Contributes to the competitive insights program and identifies new vertical growth vectors through customer data and market trends, leveraging insights to sharpen product marketing strategy across the organization.
This role is responsible for playing a pivotal role in shaping the success of our SaaS solutions across our full partner and franchise ecosystem, which includes resellers, agencies, service providers, influencers, and franchise brands. This role will develop and execute go-to-market strategies that enable partners to effectively sell and advocate for our solutions, manage strategic product launches through and with partners, and build the enablement programs, messaging frameworks, and co-marketing initiatives that drive growth and user adoption across the full partner and franchise ecosystem. Responsibilities include developing product positioning and segmented messaging frameworks tailored to small business owners, franchise brands, resellers, agencies, service providers, and influencers, leveraging partner and field feedback to continuously sharpen positioning and differentiate our SaaS solutions. The role also involves producing compelling product marketing content including video scripts, product sheets, battle cards, sales plays, and partner-facing materials that translates technical capabilities into clear business benefits while maintaining a consistent tone and voice. Additionally, the role manages concurrent product launches from early access through general availability, ensuring partner-facing readiness at every stage. It also owns partner-facing roadmap communications and leads messaging strategy for platform migrations and deprecations, maintaining partner trust throughout platform evolution. Drives adoption and revenue growth through user engagement programs, cross-sell and upsell strategies, and MRR-focused sales plays. Collaborates with sales, email, and customer lifecycle teams to execute multi-offer programs that increase net-dollar retention and generate predictable recurring revenue. Builds partner enablement and co-marketing programs across the full partner and franchise ecosystem, including resellers, agencies, service providers, influencers, and franchise brands. Develops go-to-market toolkits, co-branded campaigns, and partner playbooks tailored to each partner type while maintaining brand and messaging consistency. Contributes to the competitive insights program and identifies new vertical growth vectors through customer data and market trends, leveraging insights to sharpen product marketing strategy across the organization.