Sr. Analyst, Digital Operations
Mattel, Inc.and Subsidiaries, El Segundo, CA, United States
Sr. Analyst, Digital Operations
Posting Number: R236732 | Company: Mattel Sales Corp. | Location: El Segundo, California.
Salary Range: USD $92,000 to $108,000 per year, depending on location, skills, and experience.
About the Role The Digital Operations Sr. Analyst will leverage expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. The role will influence the content development workflow, driving operational efficiencies, scale, and exceptional shopper experience.
Key Responsibilities
Own and govern best practices for scalable GEO/AEO and SEO content workflows, streamlining intake, review, approval, and publishing while maintaining a single source of truth.
Automate communication with scalable systems, ensuring stakeholders receive the right information at the right time.
Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks.
Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities.
Partner with Production and IT teams to ensure that approved content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo.
Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience.
Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading post-mortem reviews of process analysis recurringly.
Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation.
Qualifications
4+ years of professional work experience, preferably in online retail, e‑commerce, and/or direct‑to‑consumer (DTC) environments.
Strong capabilities in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO (both content and technical), with a demonstrated interest in large language model advancements.
Experience with managing digital shelves and e‑merchandising tactics, standards, and improvements.
Flexible and adaptive to new environments, with a proven track record of dealing with various business stakeholders and effectively coordinating multiple projects in a dynamic environment.
Exceptional interpersonal, communication, and project management skills, with high emotional intelligence, integrity, and professionalism.
Proven ability to leverage complex data sets to drive product health insights to action and build structured reporting outcomes.
Outstanding organization skills with a high level of data accuracy.
Proficiency in Microsoft Office Suite and Adobe Acrobat; experience with project management tools is a plus.
Bachelor’s degree in any discipline.
Benefits and Compensation Mattel offers a competitive total pay program with comprehensive benefits designed to empower employees to reach their full potential.
Equal Opportunity Employer Mattel is an Equal Opportunity Employer where we welcome all job seekers and will provide consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Salary Range: USD $92,000 to $108,000 per year, depending on location, skills, and experience.
About the Role The Digital Operations Sr. Analyst will leverage expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. The role will influence the content development workflow, driving operational efficiencies, scale, and exceptional shopper experience.
Key Responsibilities
Own and govern best practices for scalable GEO/AEO and SEO content workflows, streamlining intake, review, approval, and publishing while maintaining a single source of truth.
Automate communication with scalable systems, ensuring stakeholders receive the right information at the right time.
Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks.
Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities.
Partner with Production and IT teams to ensure that approved content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo.
Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience.
Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading post-mortem reviews of process analysis recurringly.
Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation.
Qualifications
4+ years of professional work experience, preferably in online retail, e‑commerce, and/or direct‑to‑consumer (DTC) environments.
Strong capabilities in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO (both content and technical), with a demonstrated interest in large language model advancements.
Experience with managing digital shelves and e‑merchandising tactics, standards, and improvements.
Flexible and adaptive to new environments, with a proven track record of dealing with various business stakeholders and effectively coordinating multiple projects in a dynamic environment.
Exceptional interpersonal, communication, and project management skills, with high emotional intelligence, integrity, and professionalism.
Proven ability to leverage complex data sets to drive product health insights to action and build structured reporting outcomes.
Outstanding organization skills with a high level of data accuracy.
Proficiency in Microsoft Office Suite and Adobe Acrobat; experience with project management tools is a plus.
Bachelor’s degree in any discipline.
Benefits and Compensation Mattel offers a competitive total pay program with comprehensive benefits designed to empower employees to reach their full potential.
Equal Opportunity Employer Mattel is an Equal Opportunity Employer where we welcome all job seekers and will provide consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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