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Sr Associate, Global Franchise Marketing - Mattel Masterbrand

Mattel, Inc.and Subsidiaries, El Segundo, CA, United States


Job Overview Sr Associate, Global Franchise Marketing – Mattel Masterbrand

Location: El Segundo, California

Pay Range: $88,800 - $111,000 Yearly (base pay determined based on location, skills and experience).

Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.

Responsibilities

Lead day‑to‑day coordination with partners in Toy, Digital Gaming, Consumer Products, Live Experiences, Publishing, TV & Film, and Strategic Partnerships.

Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.

Support creation of global franchise pitch materials, including franchise decks, one‑sheets, and selling tools for internal and external partner presentations.

Support creation of multi‑year franchise strategies and marketing plans.

Collaborate with retail development and commercial teams to create omnichannel programs and activations.

Gather and synthesize performance data from campaigns and activations.

Qualifications

2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing.

Project management: Highly organized, detail‑oriented, and able to manage multiple workstreams simultaneously.

Collaborative: Ability to build strong cross‑functional relationships to deliver results together.

Communication skills: Excellent at storytelling, presentations, and influencing partners across different verticals.

Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.

EEO Statement Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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