Direct Marketing Operations Manager
Tech Ladies®, Seattle, WA, United States
Responsibilities
Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.
Requirements
This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
Must also have 24 months of experience with each of the following:
Developing and driving data-driven acquisition and retention strategies using data analytics.
Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
Working with marketing tech stacks, CRM platforms, and project management tools.
Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.
Employer will accept experience gained concurrently.
Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA.
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Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.
Requirements
This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
Must also have 24 months of experience with each of the following:
Developing and driving data-driven acquisition and retention strategies using data analytics.
Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
Working with marketing tech stacks, CRM platforms, and project management tools.
Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.
Employer will accept experience gained concurrently.
Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA.
#J-18808-Ljbffr