Brand Manager, E-Commerce
Solara Labs, Florida, NY, United States
At
Solara Labs , we build digitally native supplement brands designed for how people actually live today—simple, effective, and frictionless.
One of those brands,
EZ Melts , is redefining how vitamins are taken. No pills to swallow. No water needed. Just a melt-in-your-mouth format built for real life.
This is a
pure e-commerce brand , scaled across Amazon, Walmart.com, and DTC, driven by a high-performing team that blends
brand building with performance marketing .
We’re looking for a
Brand Manager
who can take EZ Melts to the next level—someone who thinks like a founder, understands digital growth, and knows how to turn strong creative into measurable results.
What You'll Own: Brand & Product Leadership
Own brand positioning, messaging, and storytelling across all digital channels
Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market)
Partner with Creative to develop high-performing, conversion-driven assets
E-commerce Growth (Core Focus)
Own performance across
Amazon, Walmart.com, and Shopify (DTC)
Drive PDP optimization (Amazon A+, content, listings, brand stores)
Understand and improve
conversion, traffic, and content performance
Performance & Lifecycle Marketing
Partner on
paid media (Meta, Google, marketplace ads)
Use data to inform creative, messaging, and growth decisions
Own KPIs, forecasting, and budget allocation
Analyze performance across channels and identify growth opportunities
Balance
brand building with revenue-driving execution
What We're Looking For: Must-Have Experience
5+ years in brand management
with strong e-commerce exposure
Hands-on experience scaling
Shopify (DTC)
brands
Strong understanding of
Amazon ecosystem (highly preferred)
and Walmart.com
Paid media (Meta, Google, or marketplaces)
Ability to connect
creative decisions to performance outcomes
Data-driven, but with strong brand and creative instincts
Nice to Have
CPG, supplements, or health & wellness experience
Experience working with Amazon or performance agencies
CRO and UX collaboration experience
Important: This Role Is Digital-First
Has operated in
Amazon + DTC environments
Is comfortable owning both
brand and performance
This is not a traditional retail or brick-and-mortar brand role.
This is not print, wholesale, or in-store marketing.
Why EZ Melts: EZ Melts isn’t just another supplement brand—it’s solving a real problem at scale. Millions of people struggle with swallowing pills, and we’ve built a format that removes that barrier entirely.
#J-18808-Ljbffr
Solara Labs , we build digitally native supplement brands designed for how people actually live today—simple, effective, and frictionless.
One of those brands,
EZ Melts , is redefining how vitamins are taken. No pills to swallow. No water needed. Just a melt-in-your-mouth format built for real life.
This is a
pure e-commerce brand , scaled across Amazon, Walmart.com, and DTC, driven by a high-performing team that blends
brand building with performance marketing .
We’re looking for a
Brand Manager
who can take EZ Melts to the next level—someone who thinks like a founder, understands digital growth, and knows how to turn strong creative into measurable results.
What You'll Own: Brand & Product Leadership
Own brand positioning, messaging, and storytelling across all digital channels
Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market)
Partner with Creative to develop high-performing, conversion-driven assets
E-commerce Growth (Core Focus)
Own performance across
Amazon, Walmart.com, and Shopify (DTC)
Drive PDP optimization (Amazon A+, content, listings, brand stores)
Understand and improve
conversion, traffic, and content performance
Performance & Lifecycle Marketing
Partner on
paid media (Meta, Google, marketplace ads)
Use data to inform creative, messaging, and growth decisions
Own KPIs, forecasting, and budget allocation
Analyze performance across channels and identify growth opportunities
Balance
brand building with revenue-driving execution
What We're Looking For: Must-Have Experience
5+ years in brand management
with strong e-commerce exposure
Hands-on experience scaling
Shopify (DTC)
brands
Strong understanding of
Amazon ecosystem (highly preferred)
and Walmart.com
Paid media (Meta, Google, or marketplaces)
Ability to connect
creative decisions to performance outcomes
Data-driven, but with strong brand and creative instincts
Nice to Have
CPG, supplements, or health & wellness experience
Experience working with Amazon or performance agencies
CRO and UX collaboration experience
Important: This Role Is Digital-First
Has operated in
Amazon + DTC environments
Is comfortable owning both
brand and performance
This is not a traditional retail or brick-and-mortar brand role.
This is not print, wholesale, or in-store marketing.
Why EZ Melts: EZ Melts isn’t just another supplement brand—it’s solving a real problem at scale. Millions of people struggle with swallowing pills, and we’ve built a format that removes that barrier entirely.
#J-18808-Ljbffr