TikTok Shop – Brand Campaign Manager
TikTok, Seattle, WA, United States
Responsibilities
Plan and execute high‑impact brand campaigns for top e‑commerce brands, including building‑block planning, livestream initiatives, marketing ideas, etc.
Develop and implement integrated brand campaigns (e.g., TikTok Shop Super Brand Day, New Arrivals) from strategy through launch.
Craft campaign strategies aligned with business objectives, market trends, and seller positioning to maximize impact.
Collaborate closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
Track key performance metrics, analyze effectiveness, refine strategies based on insights, and develop methodology with impact.
Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.
Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in brand marketing, e‑commerce campaign management, or a related field.
Proven ability to manage large‑scale brand activations or campaigns with measurable success.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent collaboration and project management skills.
Preferred Qualifications
MBA or advanced degree.
Curious, self‑motivated, and driven to explore new ideas.
Experience in a 4A creative agency, digital marketing, social media, or cross‑channel campaign execution.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information Compensation (Annually): $115,520 - $209,380. Base pay is one part of the total package and may include additional discretionary bonuses, incentives, or restricted stock units. Benefits include medical, dental, vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
Legal: Candidates from Los Angeles County (unincorporated) may be considered based on federal, state, and local laws. Certain job duties may involve handling confidential information and exercising sound judgment.
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Plan and execute high‑impact brand campaigns for top e‑commerce brands, including building‑block planning, livestream initiatives, marketing ideas, etc.
Develop and implement integrated brand campaigns (e.g., TikTok Shop Super Brand Day, New Arrivals) from strategy through launch.
Craft campaign strategies aligned with business objectives, market trends, and seller positioning to maximize impact.
Collaborate closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
Track key performance metrics, analyze effectiveness, refine strategies based on insights, and develop methodology with impact.
Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.
Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in brand marketing, e‑commerce campaign management, or a related field.
Proven ability to manage large‑scale brand activations or campaigns with measurable success.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent collaboration and project management skills.
Preferred Qualifications
MBA or advanced degree.
Curious, self‑motivated, and driven to explore new ideas.
Experience in a 4A creative agency, digital marketing, social media, or cross‑channel campaign execution.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information Compensation (Annually): $115,520 - $209,380. Base pay is one part of the total package and may include additional discretionary bonuses, incentives, or restricted stock units. Benefits include medical, dental, vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
Legal: Candidates from Los Angeles County (unincorporated) may be considered based on federal, state, and local laws. Certain job duties may involve handling confidential information and exercising sound judgment.
#J-18808-Ljbffr