Marketing Communications Strategist
Harris Health, Houston, TX, United States
Job Summary
The Marketing Communications Strategist (MCS) is responsible for developing and executing data-driven marketing and communications strategies that meet the organization's goals, create opportunities for Community to maximize growth and retention across our commercial LOBs, entrench our position as an industry leader, and help our brand become synonymous with high-quality healthcare. Leveraging in-depth research and analysis, the MCS sets objectives that align Community's marketing and communication efforts with our overall business goals, ensuring all activities are consistent and reflect our strategic vision. The MCS develops and optimizes complex, enterprise-wide marketing and communication campaigns, and is responsible for developing multi-layered implementation strategies and project plans. They develop robust campaign tracking infrastructures, monitor KPIs, and create actionable performance reports for senior leadership. The MCS helps ensure success for current/potential members in our commercial LOBs, in addition to internal initiatives and campaigns for business units across the organization. The MCS leverages market research and past campaign performance to inform new product launches, campaigns, plans, and strategies. The MCS also plays a significant role in our yearly strategic planning effort, helping to define goals and objectives, determining KPIs and an overall reporting strategy, tailoring marketing and communication approaches to suit desired outcomes, and leading the CRM integration for clear tracking and reporting.
Essential Functions Job specifications and core competencies:
Develops and executes complex enterprise-wide marketing and communication strategies by leveraging data and research to maximize membership growth and retention for our commercial LOBs.
Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance fiscal and operational objectives for business units across the organization, including Providers, Brokers, Growth Teams, HR, Operations, Medical Affairs, IT, etc.
Develops campaign reporting and tracking strategies by identifying goals, objectives, KPIs, and other measures of success; tailors marketing and communication approaches to desired outcomes.
Identifies and sets up tracking mechanisms, maps out and leads the CRM integration from strategic definition and proposal through scoping, mapping requirements and implementation for clear tracking and reporting.
Executes campaign tracking and reporting and monitors and analyzes data to draw meaningful conclusions, identify potential optimization opportunities, including marketing and communication activities, response, leads, sales, retention, and ROI on a weekly, monthly, quarterly, and yearly basis.
Marginal Functions
Helps set objectives that align marketing and communication efforts with overall business and organizational strategies, ensuring overall efforts are consistent and reflect the organization's strategic vision.
Develops the overall yearly reporting strategy by determining KPIs and tailoring marketing and communication approaches to suit desired outcomes.
Minimum Qualifications Required
Education/Specialized Training/Licensure: Bachelor's Degree in Marketing, Integrated Marketing, Marketing and Communications or related degree
Work Experience (Years and Area): 7 years of directly related experience
Management Experience (Years and Area): N/A
Software Proficiencies: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen.
Other: Preferred: Project management experience is a plus
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Essential Functions Job specifications and core competencies:
Develops and executes complex enterprise-wide marketing and communication strategies by leveraging data and research to maximize membership growth and retention for our commercial LOBs.
Develops enterprise-wide, multi-media marketing and communications plans, roadmaps, and execution strategies to support internal engagement efforts and advance fiscal and operational objectives for business units across the organization, including Providers, Brokers, Growth Teams, HR, Operations, Medical Affairs, IT, etc.
Develops campaign reporting and tracking strategies by identifying goals, objectives, KPIs, and other measures of success; tailors marketing and communication approaches to desired outcomes.
Identifies and sets up tracking mechanisms, maps out and leads the CRM integration from strategic definition and proposal through scoping, mapping requirements and implementation for clear tracking and reporting.
Executes campaign tracking and reporting and monitors and analyzes data to draw meaningful conclusions, identify potential optimization opportunities, including marketing and communication activities, response, leads, sales, retention, and ROI on a weekly, monthly, quarterly, and yearly basis.
Marginal Functions
Helps set objectives that align marketing and communication efforts with overall business and organizational strategies, ensuring overall efforts are consistent and reflect the organization's strategic vision.
Develops the overall yearly reporting strategy by determining KPIs and tailoring marketing and communication approaches to suit desired outcomes.
Minimum Qualifications Required
Education/Specialized Training/Licensure: Bachelor's Degree in Marketing, Integrated Marketing, Marketing and Communications or related degree
Work Experience (Years and Area): 7 years of directly related experience
Management Experience (Years and Area): N/A
Software Proficiencies: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen.
Other: Preferred: Project management experience is a plus
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