Social Media Strategist
StorQuest Self Storage, Santa Monica, CA, United States
About the Company
The William Warren Group (WWG) is a privately held, institutional real estate investment, development, acquisition, and property management firm based in Santa Monica, CA. Since its inception in 1994, WWG has focused on investments in major metropolitan markets across the United States that offer significant cash flow, revenue growth, and long‑term capital appreciation opportunities. The company emphasizes exceptional customer service, progressive thinking and technology, and profitability for investors while fostering a fun and inspiring team environment.
Responsibilities Strategy & Planning
Develop and execute StorQuest’s social media strategy in alignment with brand goals, seasonal campaigns, and location‑specific marketing initiatives.
Maintain an editorial calendar to plan and manage daily, weekly, and monthly content.
Identify opportunities to highlight StorQuest’s brand pillars (adventure, lifestyle, community) in organic and paid social campaigns.
Ensure social strategies reflect both the national brand identity and the personality of individual markets.
Revamp the current Influencer program with a measurable, strategic approach.
Content Creation
Concept, write, and (bonus) design engaging content (photo, video, copy, stories, reels) tailored to each platform and community.
Source and feature location‑specific content that highlights unique local events, partnerships, and customer stories.
Collaborate with design, photography, and video teams to produce high‑quality creative assets.
Leverage user‑generated content, influencer collaborations, and partnerships to expand reach and authenticity.
Update website images and headlines as needed.
Community Engagement
Monitor, moderate, and respond to comments, messages, and reviews in a timely and brand‑consistent manner.
Actively engage with local community pages, neighborhood groups, and influencers to build brand awareness in specific markets.
Support store teams in creating and amplifying content from local events, sponsorships, and charitable initiatives.
Work with Field Marketing Managers to develop social media activations that drive foot traffic and customer engagement in target cities.
Analytics & Optimization
Track and report on performance metrics (reach, engagement, conversions, audience growth) by platform and market to inform ongoing strategy.
Perform A/B testing of creative and messaging to continuously optimize content effectiveness.
Stay updated on emerging platforms, features, and best practices to keep StorQuest ahead of trends.
Collaborate cross‑functionally with marketing, PR, email, and paid media teams to create integrated campaigns.
Support crisis communication and brand reputation management on social channels.
Additional Duties Please note that you may be asked to perform a variety of duties from time to time that may not fall strictly in this job description. Flexibility is required for business, safety, and technical reasons.
Qualifications
3–5 years of social media management experience, preferably with multi‑location retail, hospitality, or lifestyle brands.
Bachelor’s degree in Marketing or a related field, or equivalent experience.
Proven track record of growing social media audiences and engagement at both brand and local levels.
Strong writing, editing, and visual storytelling skills.
Familiarity with social analytics tools and paid social campaign management.
Photography, videography, and basic graphic design skills are a plus.
Passion for adventure, lifestyle brands, and community connection.
Leadership mindset and creative problem‑solving abilities.
Strong relationship building and team collaboration skills.
Intermediate skills in MS Office Suite and high comfort learning new applications.
Proficiency with social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest) and scheduling tools (Later, Sprout Social, or similar).
Excellent organization, multitasking, and deadline management abilities.
Willingness to learn in a dynamic environment and be a proactive self‑starter.
Compensation & Benefits Salary: $75,000 – $85,000 per year + Competitive Bonus
Medical, dental, vision, and pet insurance
401(k) with company matching
Paid time off (PTO) and holiday perks
Employee assistance program (EAP)
Team‑building events and activities
Equal Employment Opportunity WWP is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. WWP complies with all fair employment practices regarding citizenship and immigration status.
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Responsibilities Strategy & Planning
Develop and execute StorQuest’s social media strategy in alignment with brand goals, seasonal campaigns, and location‑specific marketing initiatives.
Maintain an editorial calendar to plan and manage daily, weekly, and monthly content.
Identify opportunities to highlight StorQuest’s brand pillars (adventure, lifestyle, community) in organic and paid social campaigns.
Ensure social strategies reflect both the national brand identity and the personality of individual markets.
Revamp the current Influencer program with a measurable, strategic approach.
Content Creation
Concept, write, and (bonus) design engaging content (photo, video, copy, stories, reels) tailored to each platform and community.
Source and feature location‑specific content that highlights unique local events, partnerships, and customer stories.
Collaborate with design, photography, and video teams to produce high‑quality creative assets.
Leverage user‑generated content, influencer collaborations, and partnerships to expand reach and authenticity.
Update website images and headlines as needed.
Community Engagement
Monitor, moderate, and respond to comments, messages, and reviews in a timely and brand‑consistent manner.
Actively engage with local community pages, neighborhood groups, and influencers to build brand awareness in specific markets.
Support store teams in creating and amplifying content from local events, sponsorships, and charitable initiatives.
Work with Field Marketing Managers to develop social media activations that drive foot traffic and customer engagement in target cities.
Analytics & Optimization
Track and report on performance metrics (reach, engagement, conversions, audience growth) by platform and market to inform ongoing strategy.
Perform A/B testing of creative and messaging to continuously optimize content effectiveness.
Stay updated on emerging platforms, features, and best practices to keep StorQuest ahead of trends.
Collaborate cross‑functionally with marketing, PR, email, and paid media teams to create integrated campaigns.
Support crisis communication and brand reputation management on social channels.
Additional Duties Please note that you may be asked to perform a variety of duties from time to time that may not fall strictly in this job description. Flexibility is required for business, safety, and technical reasons.
Qualifications
3–5 years of social media management experience, preferably with multi‑location retail, hospitality, or lifestyle brands.
Bachelor’s degree in Marketing or a related field, or equivalent experience.
Proven track record of growing social media audiences and engagement at both brand and local levels.
Strong writing, editing, and visual storytelling skills.
Familiarity with social analytics tools and paid social campaign management.
Photography, videography, and basic graphic design skills are a plus.
Passion for adventure, lifestyle brands, and community connection.
Leadership mindset and creative problem‑solving abilities.
Strong relationship building and team collaboration skills.
Intermediate skills in MS Office Suite and high comfort learning new applications.
Proficiency with social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest) and scheduling tools (Later, Sprout Social, or similar).
Excellent organization, multitasking, and deadline management abilities.
Willingness to learn in a dynamic environment and be a proactive self‑starter.
Compensation & Benefits Salary: $75,000 – $85,000 per year + Competitive Bonus
Medical, dental, vision, and pet insurance
401(k) with company matching
Paid time off (PTO) and holiday perks
Employee assistance program (EAP)
Team‑building events and activities
Equal Employment Opportunity WWP is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. WWP complies with all fair employment practices regarding citizenship and immigration status.
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