Brand Manager - Punk Bunny Coffee
21cv, Frankfort, KY, United States
Position Summary
The Brand Manager is responsible for guiding brand strategy, positioning, and execution to drive sustainable growth and profitability. This role champions a consumer-first mindset, translating insights into actionable brand plans, while partnering cross-functionally to deliver fully integrated marketing programs. The Brand Manager owns the business performance of the brand and plays a key role in innovation, long-range planning, and competitive strategy.
Key Responsibilities Brand Strategy & Positioning
Champion brand positioning, product architecture, and brand guardrails across the organization to ensure consistency and alignment with brand vision
Partner with cross-functional teams to develop and execute integrated marketing communications
Drive both short-term performance and long-term brand equity through strategic thinking and innovation
Identify and share consumer and market trends, translating them into growth strategies across the marketing mix
Business & Performance Management
Develop and execute annual brand plans to achieve sales, profit, and market share goals
Monitor business fundamentals, including financials, KPIs, and marketplace dynamics
Conduct competitive analysis and proactively deploy mitigation strategies
Demonstrate strong business acumen, anticipating future risks and opportunities impacting the brand
Innovation & Growth
Identify whitespace opportunities within current and adjacent categories
Provide strategic input into innovation pipelines aligned with brand positioning
Lead development of line extensions and brand renovation initiatives
Supply Chain & Operational Integration
Demonstrate strong understanding of end-to-end supply chain dynamics, including item set-up, production planning, and distribution
Partner with supply chain and operations team on forecasting, demand planning, and supplier collaboration
Leverage data and analytics to inform forecasting accuracy, inventory management, and in-market availability
Ensure alignment between brand plans and operational capabilities to deliver against demand and minimize disruptions
Cross-Functional Collaboration
Collaborate with extended team to execute brand strategies
Ensure seamless coordination and strong handoffs across teams
Build strong partnerships to enhance executional excellence and speed to market
Required Skills & Qualifications Core Competencies
Strong strategic thinking with the ability to balance short- and long-term priorities
Proven business acumen and financial literacy including understanding of forecasting, raw materials ordering, and promotion budgeting
Strong analytical and problem-solving skills
Excellent communication and storytelling abilities
Agile, collaborative, and highly adaptable
Leadership & Collaboration
Demonstrated ability to influence without authority
Strong collaboration skills with experience working across multiple stakeholders
Ability to manage complexity and drive alignment
Marketing Expertise
Experience in brand management within the CPG industry
Strong understanding of integrated marketing communications and go-to-market strategies
Knowledge of competitive analysis, category dynamics, and growth strategy development
Innovation Mindset
Experience launching CPG from concept to commercialization
Experience leading product innovation, line extensions, or brand renovation
Ability to identify and capitalize on whitespace opportunities
Education & Experience
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in brand management within CPG
Experience working with large retailers
Proven track record of driving business results and brand growth
Experience bringing a CPG item to market from concept to commercialization
Financial acumen
Strong supply chain understanding
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Key Responsibilities Brand Strategy & Positioning
Champion brand positioning, product architecture, and brand guardrails across the organization to ensure consistency and alignment with brand vision
Partner with cross-functional teams to develop and execute integrated marketing communications
Drive both short-term performance and long-term brand equity through strategic thinking and innovation
Identify and share consumer and market trends, translating them into growth strategies across the marketing mix
Business & Performance Management
Develop and execute annual brand plans to achieve sales, profit, and market share goals
Monitor business fundamentals, including financials, KPIs, and marketplace dynamics
Conduct competitive analysis and proactively deploy mitigation strategies
Demonstrate strong business acumen, anticipating future risks and opportunities impacting the brand
Innovation & Growth
Identify whitespace opportunities within current and adjacent categories
Provide strategic input into innovation pipelines aligned with brand positioning
Lead development of line extensions and brand renovation initiatives
Supply Chain & Operational Integration
Demonstrate strong understanding of end-to-end supply chain dynamics, including item set-up, production planning, and distribution
Partner with supply chain and operations team on forecasting, demand planning, and supplier collaboration
Leverage data and analytics to inform forecasting accuracy, inventory management, and in-market availability
Ensure alignment between brand plans and operational capabilities to deliver against demand and minimize disruptions
Cross-Functional Collaboration
Collaborate with extended team to execute brand strategies
Ensure seamless coordination and strong handoffs across teams
Build strong partnerships to enhance executional excellence and speed to market
Required Skills & Qualifications Core Competencies
Strong strategic thinking with the ability to balance short- and long-term priorities
Proven business acumen and financial literacy including understanding of forecasting, raw materials ordering, and promotion budgeting
Strong analytical and problem-solving skills
Excellent communication and storytelling abilities
Agile, collaborative, and highly adaptable
Leadership & Collaboration
Demonstrated ability to influence without authority
Strong collaboration skills with experience working across multiple stakeholders
Ability to manage complexity and drive alignment
Marketing Expertise
Experience in brand management within the CPG industry
Strong understanding of integrated marketing communications and go-to-market strategies
Knowledge of competitive analysis, category dynamics, and growth strategy development
Innovation Mindset
Experience launching CPG from concept to commercialization
Experience leading product innovation, line extensions, or brand renovation
Ability to identify and capitalize on whitespace opportunities
Education & Experience
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in brand management within CPG
Experience working with large retailers
Proven track record of driving business results and brand growth
Experience bringing a CPG item to market from concept to commercialization
Financial acumen
Strong supply chain understanding
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