Senior Director, Experiential
United Entertainment Group, New York, NY, United States
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Role Overview The Sr. Director, Brand Experience will serve as a senior leader across key client businesses, responsible for shaping and driving best-in-class experiential and integrated brand programs. This role oversees the end-to-end development and execution of large-scale, multi-channel experiences—spanning strategy, creative, production, and client leadership—while ensuring programs deliver measurable business impact. As a trusted client advisor and agency leader, the Sr. Director will guide senior client relationships, influence marketing strategy, and identify opportunities for organic growth. Internally, this role will lead and mentor high‑performing teams, foster cross‑functional collaboration, and ensure operational and financial excellence across accounts. This position reports to the SVP, Experiential at UEG and is based in New York City.
Key Responsibilities Client Leadership & Strategic Counsel
Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long‑term business growth
Translate client business objectives into innovative, culturally relevant brand experience strategies
Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders
Experiential Strategy & Creative Leadership
Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints
Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs
Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences
Program Oversight & Operational Excellence
Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion
Drive accountability for all deliverables, timelines, and quality standards across teams and partners
Establish and optimize processes that improve efficiency, scalability, and program effectiveness
Partnerships & Vendor Management
Oversee sourcing, negotiation, and management of external vendors, production partners, and talent
Ensure all partnerships align with program objectives, budgets, and quality expectations
Financial & Business Management
Own the financial health of client programs, including forecasting, revenue growth, profitability, and OOP management
Partner closely with Finance to manage cash flow, resource allocation, and overall account performance
Identify and lead organic growth opportunities, contributing to new business development and agency expansion
Cross‑Functional Leadership
Lead collaboration across internal disciplines (strategy, creative, production, partnerships, communications) to deliver fully integrated solutions
Act as a connector across the broader Edelman network to unlock capabilities and drive holistic client solutions
Team Leadership & Development
Build, mentor, and inspire high‑performing teams, fostering a culture of creativity, accountability, and collaboration
Provide clear direction, feedback, and growth opportunities for junior and mid‑level team members
Ensure strong team utilization, resourcing, and overall performance
Measurement & Reporting
Lead post‑program analysis, ensuring robust reporting against KPIs and actionable insights for future optimization
Demonstrate the business impact and ROI of experiential programs to clients and internal stakeholders
Qualifications
7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility
Proven track record of leading large‑scale, complex experiential programs and high‑profile client relationships
Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior
Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability
Exceptional communication and presentation skills, with the ability to influence senior stakeholders
Strategic thinker with a strong creative sensibility and the ability to bring ideas to life
Demonstrated experience leading, mentoring, and scaling teams
Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment
Bachelor’s degree in marketing, communications, advertising, or related field
Who You Are
A cultural strategist with a pulse on what’s next—and how brands show up authentically
A confident leader who thrives in ambiguity and drives clarity for teams and clients
A collaborative partner who elevates the work and those around you
A problem‑solver who balances creativity with operational rigor
Passionate about experiential marketing and creating meaningful brand connections
$80,000 - $120,000 per year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
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Role Overview The Sr. Director, Brand Experience will serve as a senior leader across key client businesses, responsible for shaping and driving best-in-class experiential and integrated brand programs. This role oversees the end-to-end development and execution of large-scale, multi-channel experiences—spanning strategy, creative, production, and client leadership—while ensuring programs deliver measurable business impact. As a trusted client advisor and agency leader, the Sr. Director will guide senior client relationships, influence marketing strategy, and identify opportunities for organic growth. Internally, this role will lead and mentor high‑performing teams, foster cross‑functional collaboration, and ensure operational and financial excellence across accounts. This position reports to the SVP, Experiential at UEG and is based in New York City.
Key Responsibilities Client Leadership & Strategic Counsel
Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long‑term business growth
Translate client business objectives into innovative, culturally relevant brand experience strategies
Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders
Experiential Strategy & Creative Leadership
Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints
Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs
Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences
Program Oversight & Operational Excellence
Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion
Drive accountability for all deliverables, timelines, and quality standards across teams and partners
Establish and optimize processes that improve efficiency, scalability, and program effectiveness
Partnerships & Vendor Management
Oversee sourcing, negotiation, and management of external vendors, production partners, and talent
Ensure all partnerships align with program objectives, budgets, and quality expectations
Financial & Business Management
Own the financial health of client programs, including forecasting, revenue growth, profitability, and OOP management
Partner closely with Finance to manage cash flow, resource allocation, and overall account performance
Identify and lead organic growth opportunities, contributing to new business development and agency expansion
Cross‑Functional Leadership
Lead collaboration across internal disciplines (strategy, creative, production, partnerships, communications) to deliver fully integrated solutions
Act as a connector across the broader Edelman network to unlock capabilities and drive holistic client solutions
Team Leadership & Development
Build, mentor, and inspire high‑performing teams, fostering a culture of creativity, accountability, and collaboration
Provide clear direction, feedback, and growth opportunities for junior and mid‑level team members
Ensure strong team utilization, resourcing, and overall performance
Measurement & Reporting
Lead post‑program analysis, ensuring robust reporting against KPIs and actionable insights for future optimization
Demonstrate the business impact and ROI of experiential programs to clients and internal stakeholders
Qualifications
7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility
Proven track record of leading large‑scale, complex experiential programs and high‑profile client relationships
Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior
Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability
Exceptional communication and presentation skills, with the ability to influence senior stakeholders
Strategic thinker with a strong creative sensibility and the ability to bring ideas to life
Demonstrated experience leading, mentoring, and scaling teams
Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment
Bachelor’s degree in marketing, communications, advertising, or related field
Who You Are
A cultural strategist with a pulse on what’s next—and how brands show up authentically
A confident leader who thrives in ambiguity and drives clarity for teams and clients
A collaborative partner who elevates the work and those around you
A problem‑solver who balances creativity with operational rigor
Passionate about experiential marketing and creating meaningful brand connections
$80,000 - $120,000 per year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
#J-18808-Ljbffr